张立美 "一顿操作猛如虎，一看价格原地杵"——这是近年"双11"期间，不少消费者的共同感受。媒体调查发 现，从"先涨价后降价"的价格"变装秀"，到"不同人不同价"的隐性歧视，再到"凑单越凑越贵"的规则陷 阱，曾经的"消费福利"正在被层层套路消解。 "双11"的定位是电商促销的购物狂欢节。这十几年来，"双11"始终处于火爆状态，究其根本，不是电商 平台复杂的促销玩法吸引人，而是广大消费者只是想在"双11"期间可以买到物美价廉的商品，少花点 钱。我们回望2009年首届"双11"，核心魅力就在于"简单粗暴"的直接降价。当年淘宝以"全场五折"的惊 人优惠一举点燃电商消费热情，确立起了"双11"电商促销的购物狂欢节定位。这种大道至简的促销手 段，值得点赞，至今令人怀念。 然而，"双11"促销玩法越来越复杂、越来越"烧脑"，甚至出现"凑单越凑越贵"这种离谱的规则陷阱，付 尾款时价格比预估价更高，让消费者疲于计算，把消费者逼成"精算师"，费时费力还心累。这样的"双 11"，让消费者在计算之中被平台算计，显然已经背离了初心。 消费理念不断升级，消费选择渐趋理性，人们对"双11"的购物狂欢更加冷静、清醒。在这样的消费新时 代， ...

11月7日当天，这款发财鲅鱼饺子将在京东1元起拍。一同参与拍卖的，还有京东采销深入全球产地源 头、寻觅到的数十款珍稀美味生鲜。 随着京东11.11全球好物购物节进入高潮阶段，11月7日立冬当天，京东开启"暖暖惊喜日"活动，"全国仅 千头"的新疆有机熊猫牛、"马拉松羊"内蒙古苏尼特全羊、8斤重的"水底寿星"汉寿甲鱼等稀缺好物均1 元起拍，同时，京东生鲜用户票选出12味火锅"地图"，更有水饺、汤圆等上千款面点低至4折等惊喜福 利。这个立冬，京东以一场围绕冬日美食的深度让利与互动盛宴，将节气仪式感转化为实实在在的消费 福利，和消费者一同奔赴一场温暖的冬日之约。 发财鲅鱼饺子、有机熊猫牛1元起拍，臻享珍稀食材的魅力 对许多人来说，立冬的仪式感，从一碗饺子开始。但你见过单只100克、比手掌还大的饺子吗？要知 道，普通饺子一只才15g，而胶东特色清真大鲅鱼饺子，单只就有100g，一个相当于7个小饺子，馅含量 高达65%，一口下去满是鲅鱼的鲜香。 比如，生长在新疆赛里木湖旁的天莱香牛有机熊猫牛，目前全国仅上千头存栏，不对外售卖，胴体重 230kg，肉质瘦而不柴、香而不腻，立冬当天17点，1元起拍，还送免费的新疆赛里木湖双人 ...

Core Insights - JD.com is offering a promotional campaign where users can receive free meals through its payment platform, enhancing user engagement and promoting its payment services [3][11] - The campaign includes 1 million free meal opportunities, with users able to participate by using JD Pay for their orders [6][11] - The initiative aims to simplify the shopping experience during the 11.11 shopping festival while encouraging the adoption of JD Pay [12] Group 1: Promotional Campaign Details - Users who successfully pay for their orders using JD Pay will receive a refund for their meal, with a cap of 50 yuan for the first 60 seconds of the promotion [7] - The campaign runs from now until November 14, allowing each user to enter the draw for free meals twice a day [6][11] - The promotion is available across various platforms, including JD.com, 12306, KFC, and other offline stores [8][11] Group 2: User Engagement and Payment Adoption - The integration of meal promotions with payment services is designed to cultivate user habits around JD Pay, making transactions more convenient [12] - Additional incentives include chances to win luxury items like gold and branded products for users who make multiple transactions [12] - JD Pay is collaborating with multiple banks to offer discounts and rewards, enhancing the overall shopping experience for consumers [12]