Core Viewpoint - The 2025 Xintang E-commerce Development Conference and Mark Huafei Brand Launch was held in Guangzhou, marking the debut of the Dongdamen Fashion Center as a new fashion landmark in eastern Guangzhou. The event highlighted Xintang's commitment to optimizing its fashion industry structure and leveraging digital economy opportunities through new business models like live-streaming and cross-border e-commerce [1][2]. Group 1: Industry Development - Xintang is positioning itself as a fashion industry cluster, focusing on enhancing its industrial structure and providing comprehensive high-quality services to support new business models [1]. - The e-commerce sector in Xintang has been developing for over a decade, with a strong emphasis on denim products, but is currently facing challenges such as low-price competition, high return rates, and rising costs [2][3]. - The introduction of various women's fashion brands at Dongdamen is expected to break the bottleneck in Xintang's fashion industry, which has been overly concentrated on denim [3]. Group 2: Brand Expansion - Mark Huafei announced its official entry into Dongdamen, planning to open over 500 franchise stores and utilize celebrity endorsements for brand promotion [2]. - Fengyasi, another fashion brand, is also among the first to enter Dongdamen, citing the area's strong e-commerce foundation and lower operational costs compared to downtown Guangzhou [2]. Group 3: Strategic Partnerships - A strategic cooperation agreement was signed between Dongdamen and SF Express, aiming to enhance logistics services for merchants and reduce return rates through efficient delivery solutions [4]. - Dongdamen is actively recruiting merchants and offering various incentives, such as rent discounts and free parking for the first 200 merchants, to attract a diverse range of businesses [4].