Core Viewpoint - The rise of online shopping has led to increased use of large tags and anti-theft devices on clothing, reflecting merchants' concerns over high return rates and potential losses from returned items that cannot be resold [1][8]. Group 1: Merchant Experiences - Merchants like Zhou Yuanxia and Wang Meng have adopted large tags and anti-theft devices to prevent returns of worn or damaged clothing, which is particularly problematic for items like Hanfu and Tang suits that have higher return rates [4][6]. - Wang Meng noted that while the use of large tags increases costs and reduces sales, it effectively mitigates losses from returns [6]. - E-commerce operators like Yan Qinqin have shifted focus from promoting products to managing returns, facing challenges with customers attempting to return items beyond the allowed return period [10][12]. Group 2: Consumer Impact - Consumers have expressed frustration with large tags that obstruct the view of clothing details, impacting their shopping experience and leading to potential returns due to sizing issues [17][19]. - Many consumers believe that only a small number of individuals engage in malicious return practices, suggesting that the majority are honest buyers affected by the stringent return policies [19][20]. Group 3: Industry Challenges - The overall return rate for women's clothing online hovers around 50% to 60%, with some sectors like live-streaming e-commerce exceeding 80%, leading to increased operational costs for merchants [28][30]. - The costs associated with returns, including logistics and product damage, can significantly erode profit margins, making it crucial for merchants to manage return policies effectively [30][32]. - Experts suggest that e-commerce platforms need to enhance their ability to identify and manage return behaviors to protect both consumer rights and merchant interests [32][34]. Group 4: Solutions and Recommendations - Experts recommend that platforms utilize big data to create a credit evaluation system that can help identify trustworthy consumers and flag suspicious return behaviors [34][36]. - There is a call for technological solutions to improve the tracking of consumer behavior and establish a credit rating system for return actions, which could help maintain trust in the market [36].

近日,一段视频再次把"网购恶意退货"的话题推上了热搜。尽管事件有了"反转",但近段时间以来,"巨型吊 牌防退货""卖家给衣服上锁"等现象屡上热搜,这背后不仅反映出消费者权益与商家自我保护之间的博弈, 且电商平台规则的制定也仍有完善的空间。 记者 孙佳琪 尹睿 报道 商家退货率高企 最终没有赢家 近日,一位自称商家的网友爆料,自己收到了已经卖出去15天且被人穿脏了的羽绒服,吊牌被拆下,衣服上也 有多处污渍,退货时衣服口袋中甚至留有登机牌。视频中商家愤怒直言:"没见过这样的,真是活不起 了。"此事一出,引起轩然大波。 然而事件却有了最新"反转",当事人苏女士回应称,供货商视频内容不实,自己从收货到退货仅7天,退货主 要因吊牌断裂、怀疑衣物曾被二次销售。至于引发热议的视频,也并非商家发布,而是供货商在不知道消 费者与商家已达成退款退货一致的情况下发的。目前相关视频已删除,苏女士因此事遭受"网暴",目前已 报警。 网购服装有无法试穿的局限性。近年来,为提升消费者购物体验,各大电商平台推出的"七天无理由退换 货"和"运费险"政策都已经成了网购商品的标配。这个本来为保障消费者权益的规则,却被人钻了空子、 变了味儿:买回穿 ...

二十多年前，在上海宝山庙行镇的一间几平方米民房里，张勇 迈出了电商第一步：床就是摄影棚，窗外的自然光是"补光 灯"，衣服摊开就拍照，自己修图、上架开卖。这是笑涵阁的 来时路，如今公司已成长为年销售额达数十亿元、员工超800 人的服装电商企业。 作者：钱玉娟 封图：受访者供图 编者按：2025年，经济观察报以"我们的四分之一世纪"为年终特刊主题，旨在通过数十位时代亲历者的故事，共绘一幅属于这段岁月 的集体记忆图谱。 2025年春天，在杭州的一场淘宝商家大会上，上海笑涵品牌管理有限公司董事长张勇上台领奖。他环顾四周，多是新生品牌的面 孔，"就我一个'老人儿'站在那里"。张勇是个70后，他创立的服装电商品牌笑涵阁已有20年历史。 领奖台下，他向经济观察报记者回忆起2005年第一次参加商家大会的情景：几十位店主挤在狭小会议室里，有人踌躇满志高喊"要上 市"…… 而现在，当初的呐喊者大多已不知所踪，而自认"没什么雄心"的张勇，却靠着一份朴素的坚持，成了留下来的那一个。 二十多年前，在上海宝山庙行镇的一间几平方米民房里，张勇迈出了电商第一步：床就是摄影棚，窗外的自然光是"补光灯"，衣服摊开 就拍照，自己修图、上架开卖。这 ...

编者按： 2025 年，经济观察报以 " 我们的四分之一世纪 " 为年终特刊主题，旨在通过数十位时代亲历者的故事，共绘一幅属于这段岁月的集体记忆图谱。 2025年春天，在杭州的一场淘宝商家大会上，上海笑涵品牌管理有限公司董事长张勇上台领奖。他环顾四周，多是新生品牌的面孔，"就我一个'老人儿'站 在那里"。张勇是个70后，他创立的服装电商品牌笑涵阁已有20年历史。 领奖台下，他向经济观察报记者回忆起2005年第一次参加商家大会的情景：几十位店主挤在狭小会议室里，有人踌躇满志高喊"要上市"…… 而现在，当初的呐喊者大多已不知所踪，而自认"没什么雄心"的张勇，却靠着一份朴素的坚持，成了留下来的那一个。 二十多年前，在上海宝山庙行镇的一间几平方米民房里，张勇迈出了电商第一步：床就是摄影棚，窗外的自然光是"补光灯"，衣服摊开就拍照，自己修图、 上架开卖。这是笑涵阁的来时路，如今公司已成长为年销售额达数十亿元、员工超800人的服装电商企业。 2025年底，张勇正筹备公司周年庆，以及迁入庙行新总部事宜。取自女儿名字的笑涵阁招牌已挂上楼体，新办公楼里还规划了咖啡厅、小酒吧，"公司年轻 人多，我想给他们创造一个好的工作和休息环 ...

Core Viewpoint - The rise of oversized tags in the fashion e-commerce sector is a response to the increasing abuse of the "seven-day no-reason return" policy, particularly in the clothing industry, where practices like "wear and return" and "photo return" have become prevalent [3][5][7] Group 1: Oversized Tags as a Business Necessity - During the "Double 12" shopping festival, oversized tags saw a surge in sales, with one product labeled "custom oversized tag to prevent malicious returns" selling over 176,000 units, and another customizable tag exceeding 5 million units sold [4] - The design of oversized tags is tailored to meet the defensive needs of clothing merchants, featuring flexible specifications and durable materials, with common sizes being 200mm x 150mm [4] - The price of oversized tags is approximately 3 yuan per piece, with bulk orders reducing the unit price, and many suppliers offer additional services to lower procurement costs [4] Group 2: Malicious Returns Driving Defensive Upgrades - The popularity of oversized tags is linked to the growing issue of malicious returns in the clothing sector, where consumers exploit return policies by wearing items for a short period before returning them [5][6] - Merchants report significant financial losses due to malicious returns, with one seller indicating that half of the 100 returned items in a month were worn before being sent back [5][6] - To combat this, merchants have implemented various strategies, including placing oversized tags in hard-to-hide locations on garments and using tamper-proof fasteners to distinguish between legitimate try-ons and malicious wear [6][7] Group 3: Consumer and Merchant Perspectives - The introduction of oversized tags has sparked a debate among consumers and merchants, with supporters arguing that they help reduce the risk of receiving used items, while critics claim they hinder the shopping experience and may infringe on consumer rights [7] - Some consumers believe that the oversized tags are a necessary measure to ensure the quality of new clothing, while others feel that they are an unreasonable restriction on the right to return items [7] - The controversy surrounding oversized tags highlights the challenges within the e-commerce industry, where the need to protect merchants from losses must be balanced against maintaining a positive shopping experience for consumers [7]

随着电子商务的蓬勃发展，服装行业迎来了前所未有的发展机遇。在这个竞争激烈的市场环境中，如何 有效地进行运营招商，成为了许多服装行业必须面对的课题。就服装鞋帽平台的运营招商展开，在当前 形势下的招商策略及其实施。 一、服装鞋帽平台的市场现状与挑战 近年来，服装电商平台如雨后春笋般涌现，市场日益呈现出多元化和个性化的特点。与此同时,竞争也 愈发激烈。 在这个背景下，如何吸引更多优质的商家入驻，成为了决定服装鞋帽平台发展速度和规模的关键因素。 而服装鞋帽平台持有人韦总以运营招商，作为连接商家与平台的桥梁，其重要性不言而喻。 二、运营招商的核心要点 1.平台定位与品牌建设:一个成功的服装鞋帽平台，以明确自身的定位和目标群体，这决定了所吸引商 家的品质和风格。同时,通过强大的品牌建设，增强商家的归属感和信任感，为运营招商打下坚实基 础。 2.优惠政策与支持:对于新入驻的商家，平台应提供一系列的优惠政策，如减免佣金、广告支持等，以 降低商家的运营成本，提高其竞争力。此外，平台还应提供技术支持、物流支持等全方位的服务支持， 帮助商家更好地开展业务。 3.精准营销与推广:通过数据分析，了解商家的需求和目标客户的特点，制定精准 ...

曾经火遍全网的曹县，现在怎样了？ 中新网菏泽12月10日电(记者 上官云)几年前，一个网络热梗带火了曹县，这个中国北方的小城迅速在社 交平台走红，曾被网友戏称为"宇宙中心"。 如今，曹县是什么样子？从被调侃为"宇宙中心"，到凭借马面裙出圈，它为何能持续吸引关注度？近 日，记者跟随"沿着水网看山东"采访团，来到山东曹县，探访城市背后的故事。 "互联网+电商"，弯道超车 曹县隶属于山东省菏泽市，位于山东省西南部，鲁豫两省八县交界处，地处黄河冲积平原，古时又 称"曹州"。 现场展示的一些服饰。中新网记者 上官云 摄 "我们孙庄村以前也是靠传统的农业种植为生，后来尝试过产业转型升级，也曾去山东寿光考察，尝试 过盖大棚、种蔬菜，2013年瞅准时机，做起了电商。"孙学平说道。 据孙学平介绍，目前，村里拥有网店2600多个、表演服饰企业160余家，去年整体的电商销售额突破了5 亿元，已经形成了比较完备的产业链条。 资金投入助力产业发展 值得注意的是，水库移民后期扶持资金在孙庄村的发展中发挥了重要作用。 有资料显示，这些年来，曹县水利移民服务中心投入资金，在孙庄村建设标准化厂房、移民活动中心等 基础设施。这为电商产业的发展提 ...

【#氪星播报#｜11月25日早间都有哪些#今日大事件#？】 1、#警方通报网红嘉宝被行拘15天#，在直播间发布侮辱性言论 2、#曝苹果罕见裁员#，苹果公司正重组其销售部门 3、#雷军1亿港元增持小米#，连续2日回购小米集团2150万股 4、#神舟二十二号飞船即将实施发射#，在我国酒泉卫星发射中心实施发射 5、#消息称iPhoneFold已实现无折痕设计#，鸿海已建立折叠iPhone专属生产线 [星星]Top3大新闻 1、#女装直播退货率80%以上#，巨型吊牌难以解决信任危机 2、#史上最严充电宝新规将落地#，原3C认证规定将失效 3、#三只松鼠回应员工入职要改鼠名#：突出品牌特色 [星星]科技财经互联网热点 2、#日本机场挤满回国的中国人#：有中国游客提前结束行程回国 3、#特朗普要求跟高市早苗通话#，日本政府正为此做协调 4、#法国民众冒雨送别大熊猫回家#，旅法大熊猫欢欢因健康原因月底回国 5、#台拟放宽近亲结婚引争议#，医学界齐声反对 6、#日本大分火灾持续一周仍未被扑灭#，已致超170栋建筑被烧 安装直播退货率 80%以上, 早些荷牌难 T 以解决信任危机 近段时间,部分网购服装上出现"比脸还大" 的防 ...

Group 1 - The phenomenon of "giant tags to prevent returns" has become a trend among merchants during this year's Double Eleven shopping festival, as they face high return rates, particularly in women's clothing, which exceeds 80% [3][4] - Merchants have started using oversized tags, comparable to A4 paper, to deter consumers from returning items after wearing them, as these tags increase discomfort and visibility [3][6] - The high return rates in the e-commerce sector, particularly for women's clothing, are driven by consumers exploiting the "seven-day no-reason return" policy, leading to significant economic losses for merchants [4][9] Group 2 - The rise of giant tags is a response to the growing issue of malicious returns, where consumers use the return policy to take advantage of free clothing [6][7] - The use of giant tags reflects a breakdown of trust in the e-commerce market, as merchants assume all consumers may be potential returners, which can alienate honest customers [9][10] - The introduction of giant tags has created a dilemma for merchants, balancing the need to reduce returns while maintaining customer flow, as the negative shopping experience may lead to a decrease in conversion rates [10][12] Group 3 - To address the challenges posed by high return rates, the e-commerce market should consider implementing effective mechanisms and technologies, such as AI and big data, to improve return verification processes [12] - The integration of VR and AR technologies could enhance the online shopping experience, helping consumers better understand products before purchase, thereby reducing returns [12] - Exploring fairer return policies, such as tiered return shipping fees and encouraging consumer feedback, could foster better interactions between merchants and consumers [12]

Core Viewpoint - The upcoming "Double Eleven" shopping festival is causing significant concern for merchants due to high return rates, particularly in the apparel sector, where many returns are attributed to consumers exploiting the "seven-day no-reason return" policy [8][14]. Group 1: Merchant Strategies - Some merchants are resorting to extreme measures, such as attaching oversized tags to clothing, to deter consumers from returning items after wearing them [8][11]. - A Beijing clothing merchant has implemented a strategy of using a visible password lock on zippers to prevent customers from wearing items and then returning them without reason [9][11]. - The cost of a password lock is approximately 3 yuan, which is considered a worthwhile investment compared to the losses incurred from returns and the cost of oversized tags [14]. Group 2: Return Rate Statistics - The return rate for women's apparel in e-commerce is reported to be as high as 50% to 60%, with live-streamed sales seeing rates exceeding 80% [14]. - Many returns are not due to quality issues but rather consumers wearing items for events and then returning them, leading to significant losses for merchants [14][16]. Group 3: Financial Impact on Merchants - A leading online sales company with annual sales exceeding 100 million yuan experiences a net profit of only 2 to 3 million yuan, primarily due to costs associated with returns, which can reach nearly 10 million yuan annually [16]. - A small business owner reported a staggering 75% return rate, resulting in losses exceeding 800,000 yuan during the previous Double Eleven festival due to high return volumes and associated costs [16]. Group 4: Industry Concerns and Recommendations - The overall situation highlights the need for a balance between consumer rights and merchant protection, with suggestions for improving return processes to reduce the burden on merchants [16][17]. - The introduction of measures like oversized tags could help align the interests of both consumers and merchants, potentially leading to a more sustainable retail environment [17].