值得关注的是，本届博览会期间还将同步举办"河南时尚周"活动，已特邀金顶奖设计师吴海燕、曾 凤飞助阵，届时将呈现品牌联合发布、模特大赛、形象设计师大赛等系列精彩活动，彰显河南服装的时 尚创造力。 业内人士表示，河南服装不缺好工厂、好产品、好企业家，缺的是一个集体发声的舞台和一次被全 国看见的机会。本届博览会期间，要让全国看到，河南不止女裤做得好，女装、童装、冲锋衣、羽绒服 样样出色，还能承接智能、绿色、时尚的全球订单。 以服装为语言，诉说潮流风尚万千姿态；以合作为纽带，串联产业发展无限可能。今年3月，商都 郑州邀您共赴一场时尚与商机交织的行业盛会。 郑州邀您共赴一场时尚之约。记者从昨日举行的相关新闻发布会获悉，"2026国际品牌服装ODM供 应链博览会暨河南服装大会"将于3月6日至8日在郑州国际会展中心举办。 据了解，本届博览会以"共建共享，河南服装人自己的盛会"为主题，由河南省服装行业协会、河南 省设计协会、郑州市服装协会、河南雅图会展服务集团有限公司主办，致力于打造服装供应链对接平 台，推动河南服装产业在全国、全球供应链中占据更重要位置。 据了解，本届博览会规划展览面积15000平方米，将设立800余个国际 ...

中年女性缘何转向男装？潮新闻记者近日走访了部分商圈，听听大家的看法。 女生选男款，看中颜值也看中性价比 新年，杭 网页截屏 来源：潮新闻 州各大服装店里琳琅满目。潮新闻记者 章卉 实习生 梁靖远 摄 马年将至，杭州各大商场服装店里琳琅满目。为了带动人气，优衣库、无印良品等品牌的部分冬装也有 折扣。然而，越来越多的女性开始涌向男装区挑选新年"战袍"，"中女购买百元级男款战袍"成为今冬社 交媒体上高讨论度的话题。 "我夏天的T恤，春秋的衬衣、卫衣，冬天的毛衣、摇粒绒，都是优衣库男装包了，不光价廉质优，款 式都比女装好看！" "入了男装坑后发现男装太好穿了，而且几乎都是基础款，怎么搭都行。版型正质感好，对我这种宽肩 +直角肩女生也特别友好，显得肩部线条很利落。穿了一段时间后再看女装，对90%的衣服都会祛魅。" …… 打开社交媒体，不难看到，女性消费者转身男装的动因首要还是性价比。她们说，在同等预算下，男装 在用料、做工功能性方面，更为"实在"和耐用。 新年，杭 州各大服装店里琳琅满目。潮新闻记者 章卉 实习生 梁靖远 摄 无论是位于湖滨商圈的in77商场，还是城北的大悦城，记者都观察到，不少女性消费者不再是等在试衣 ...

这组数据背后，映射出一个传统产业正在经历的深刻变革。即墨服装产业，这个长期以批发与制造见长的产业集群，正循着"数智转型"与"品牌重塑"的双 重路径，向产业价值链的高端迈进，实践着一场内涵式的转型升级。 齐鲁晚报.齐鲁壹点宋祖锋通讯员田磊阳 元旦假期的即墨服装市场，空气中弥漫着忙碌而热烈的气息。手推车滚轮与地面的摩擦声、往来货车的引擎声、商户与采购商清脆的议价声，交织成一首 富有生机的商业交响曲。刚刚过去的元旦假期，市场迎来客流高峰，据统计，元旦三天假期，市场客流量突破10万人次，车流量达1.2万辆，同比均实现 稳步增长。 元旦市场：传统商贸业态焕发新活力 元旦期间，即墨服装批发市场迎来采购高峰。拉着行李箱的外地客商穿梭于各大片区，在各个店铺前驻足询价、挑选款式。物流车辆在市场通道中有序进 出，工人们熟练地装卸着包裹。 "这几年变化很大，不仅是客流，整个市场的业态和氛围都在提升。"路易拉斐店铺负责人付正响在市场的二十年经营生涯，见证了这里的变迁。他一边整 理着货品，一边说，"现在采购商对款式、质量的要求越来越高，倒逼着我们这些老商户也要不断升级。" 市场的升级不仅体现在产品上，更在于整体环境的优化。清晰的区域导 ...

公开数据显示，电商女装退货率高达50%至60%，直播的退货率甚至达80%以上。其中，很多退货并非 质量问题，而是藏着吊牌穿几天之后，再无理由退货"薅羊毛"。所以，商家才做大吊牌，让人无法不剪 吊牌就穿出去。或许，这并非"下策"，而是远好于平台提升退货门槛的"上策"。 女装退货率高，其实是电商模式决定的。屏幕上看到的和穿在身上，总是不同的，所以很多消费者下 单，先收货、试穿，再决定退不退。退货，实际上起到了实体店试衣间的作用。 正因为有了便利的退货保障，很多消费者才敢买，甚至冲动型地买，反正可以"先试一试，不行再退"。 当退货不那么便利，消费者就不敢轻易下单，所以便利的退货背后，是繁荣的市场。 （来源：衢州日报） 转自：衢州日报 刘远举 近期，"巨型吊牌防退货"登上热搜，很多衣服的吊牌做成了A4纸大小。商家坦言，出此下策，是为了 应对高退货率。 硬币都有两面，"薅羊毛"随之产生。除了女装退货率高，演出服装不剪吊牌，使用后退回的情况，近年 来也屡见不鲜。 商家希望卖出后，退货门槛越高越好。退货麻烦，消费者就不退了，所以商家就抱团呼吁提高退货门 槛。这个舆论压力之下，今年4月，多个电商平台宣布提高退货门槛，全面取消 ...

Investment Rating - The industry rating is "Recommended" [6] Core Insights - Nike's FY26Q2 performance showed regional revenue changes: North America +9%, EMEA -1%, Greater China -16%, APLA -4%, with Greater China significantly dragging down overall performance due to weak foot traffic, poor new product sell-through rates, and aging inventory [3][16] - The Central Economic Work Conference emphasized expanding domestic demand as a priority, focusing on enhancing the supply of quality goods and services, and promoting investment recovery [4][17] - The report suggests a cautious outlook for FY26Q3, with expected revenue declines in certain regions and a focus on the "Win Now" strategy in Greater China [3][16] Summary by Sections 1. Weekly Insights - Nike's performance in FY26Q2 highlighted a significant decline in Greater China, attributed to weak customer traffic and inventory issues [3][16] - The company is implementing pilot store projects in Greater China to improve sales performance [3][16] 2. Market Review - The SW textile and apparel sector increased by 2.42%, outperforming the Shanghai Composite Index by 1.32% [19] - Key stocks with the highest gains included Yimin Group and Huamao Co., while stocks like Hason and *ST Bosen faced significant declines [19][24] 3. Industry Data Tracking 3.1 Raw Material Data - The China cotton price index rose by 2.96% year-to-date, while wool prices increased by 29.52% since the beginning of the year [34][40] - The USDA forecasts a 0.34% increase in total cotton production for 2025, with a slight decline in demand [46] 3.2 Export Data - Textile and apparel exports from January to November 2025 decreased by 1.9% year-on-year, with a notable decline in apparel exports [54] - The export value of tarpaulins and canopies fell by 21.18% in October 2025 [59] 4. Industry News - Notable developments include the opening of Descente's flagship store in Beijing and the re-entry of Spanish fast fashion brands into the Chinese market [10][4]

Demand - The global e-commerce penetration rate is increasing, accelerated by the pandemic, with global e-commerce retail sales reaching $5.4 trillion in 2022 and expected to reach approximately $6 trillion in 2023. The penetration rate rose from 7% in 2015 to 19% in 2022, projected to reach 23% by 2026 [3][4] - The e-commerce market is concentrated in the Asia-Pacific and North America/Europe regions, which account for about 88% of the global market. Emerging markets like Southeast Asia, the Middle East, and Africa show strong growth potential [3][4] - The U.S. and Western Europe are key markets for consumer goods due to high GDP per capita and strong consumer willingness, while the Middle East offers a favorable trade environment and Southeast Asia has a large population with significant consumption potential [3][4] Supply - Amazon holds a dominant position in the e-commerce industry across North America, Western Europe, and other regions, with a global market share of approximately 15% in 2022. Over 50% of cross-border sellers prefer Amazon as their platform [5][7] - Temu has pioneered a fully managed operation model since September 2022, attracting domestic sellers and global buyers, leading to a trend among platforms to adopt similar models [7] - China has a strong supply chain advantage, providing a rich and high-quality product base for cross-border e-commerce, which also drives the digital transformation of its manufacturing sector [8] - The cross-border direct shipping and overseas warehouse model is currently mainstream, with over 2,000 overseas warehouses in China and a significant increase in the number of warehouses in emerging markets [9]

"在女装区，感觉买不到合适的衣服，两三百（元）的质量总一般，稍微有质感的就上千（元）。" 饱受"女装"折磨的"在逃刘亦菲"们，在今年冬天，流行起"捡漏式购物"。 自诩"时尚达人"的00后小菲近期便沉迷"邪修"式买买买，在她的购物清单中，越来越多的服装来自男装，"你知道小码男装有多香吗？" 在小菲看来，这很正常，"现在的女装，太容易踩到坑了，同等价位的男装，不论在版型，还是在质量上，都比女装要好。" 同样操作的，不仅仅是小菲，越来越多的女性开始"邪修"式购物。 在社交平台，高个子女生兴奋地展示如何捡漏小码男装；娇小女生则骄傲地分享如何在童装区淘到合身又便宜的款式。她们中不乏被网友称为"在逃刘亦 菲"的时尚达人，但她们的选择却与传统女性时尚消费模式渐行渐远。 这一现象并非个别案例。在抖音、小红书、微博等社交平台上，#小个子买童装#、#高个子穿男装#等话题均引发热议，相关穿搭分享笔记和视频层出不 穷。 女性消费者正以一种前所未有的方式，悄然跨越传统服装分类的界限。 01 抛弃女装区的"刘亦菲们" 这不仅仅是小菲一个人的声音。 "尺寸越来越不合身""材质一言难尽""永远买不到图片上的那一件"……诸如此类的声音，在社交 ...

作为"淘衣临平"系列活动的核心载体，电子导购地图已在临平区民个协会公众号小程序上线。该地图精 准收录区内近200家优质服装工厂店，涵盖女装、男装、童装、饰品等全品类潮流单品，以及丝绸、羊 绒、羽绒、皮草等多元材质。消费者只需在搜索框输入心仪品类或材质，即可快速锁定意向工厂店，点 击图片获取详细信息，一键导航直达，享受沉浸式便捷购物体验。 "淘衣临平"系列活动将采用"3+10+100"的创新模式，通过构建一张智能导购地图、持续一年的活动周 期、培育一个区域品牌、举办10场特色主题活动、挖掘100家优质企业，全面推动临平区服装产业的产 销模式革新。未来一年，活动将聚焦"3+1"重点区域，精准引流，助力企业提升品牌影响力和市场竞争 力；打造"3大消费场景"，解决区内服装企业库存较大的销售痛点，赋能产业升级；打造"临平服装"区 域品牌，从"有情怀、好工匠、新原料、高科技、优标准"等多个维度，拍摄制作短视频内容，提升知名 度和美誉度；搭建资源对接平台，持续扩展域内域外"朋友圈"，打通产业链上下游，破解服装产业流量 密码，助力企业成长。 商报讯 （通讯员 徐笑飞 记者 汪晓筠） 近日，杭州市临平区"淘衣临平"系列活动启动 ...

英国朝野对此反应不一。英国首相斯塔默称这是"向好的一步"，他也承认民众仍受生活成本压力困扰。 保守党则批评通胀仍处高位，指责工党政策加剧经济压力。 英国媒体注意到，对普通民众而言，通胀放缓的感受尚不明显。有居民表示，工资增长滞后于物价涨 幅，被迫削减非必要开支。 通胀数据利好进一步抬升市场降息预期。目前英国央行基准利率维持在4%，外界普遍预计，央行或在 本月利率决议中宣布圣诞节前降息，以提振经济。(完) 中新社伦敦12月17日电 (欧阳开宇 刘施岑)英国国家统计局17日发布数据显示，英国今年11月消费者价 格指数(CPI)同比上涨3.2%，较10月的3.6%显著回落，创下今年3月以来的最低水平，且降幅超出市场预 期。 数据显示，食品价格下跌是此次通胀降温的主因，蛋糕、饼干等品类降幅尤为明显，烟草价格走低及女 装折扣促销也助推通胀回落。剔除能源和食品的核心通胀率同步降至3.2%，显示通胀压力全面缓解。 不过，当前通胀率仍高于英国央行2%的目标。 ...

Core Insights - The rental prices in Hangzhou's Lijing International Building have plummeted from 4000 yuan to below 2000 yuan, indicating a significant decline in the live-streaming e-commerce sector as top influencers leave the city [1] - Guangzhou is emerging as a new hub for live-streaming e-commerce, transitioning from a "platform ecosystem" to an "industry-driven" model, suggesting a potential shift in dominance from Hangzhou to Guangzhou in the next decade [2] Summary by Sections Hangzhou's Decline - The peak of Lijing International Building was characterized by a vibrant community of influencers, with a high concentration of popular streamers and MCN agencies [1] - The number of registered live-streaming related enterprises in Zhejiang reached over 5000, ranking first in the country, with a projected transaction volume of 53.256 billion yuan in 2024, accounting for 28.4% of the national total [6] - Influencers in Hangzhou are facing a challenging environment, with significant drops in income and a shift in the market dynamics [14][16] Guangzhou's Rise - Guangzhou's live-streaming e-commerce is characterized by a more practical approach, where local factory owners directly engage in live-streaming without the need for high-profile influencers [9][12] - The city has seen a rapid increase in the number of entities involved in live-streaming, with 80% of the live-streaming activities being "store broadcasts" [12] - Guangzhou's strong supply chain and industrial base allow for quicker product delivery and lower operational costs, making it an attractive location for live-streaming e-commerce [17][19] Comparative Analysis - The live-streaming e-commerce landscape in Hangzhou is heavily reliant on platforms and top influencers, creating a "middleman" model that is becoming less sustainable [13][14] - In contrast, Guangzhou's model focuses on direct sales from manufacturers, reducing the complexity of the supply chain and enhancing efficiency [16][20] - The competition between the two cities is not a decline of the industry but a reshaping of it, with both cities developing distinct business styles and operational strategies [20][22] Future Outlook - The future of live-streaming e-commerce will likely see a more segmented approach, with influencers and brands focusing on specific niches and operational efficiencies [20] - Both cities are investing in their respective ecosystems, with Hangzhou enhancing its supply chain capabilities and Guangzhou promoting content creation and support for influencers [21][22]