Core Insights - The e-commerce industry in Hebei is thriving, with many local merchants actively participating in the digital marketplace [1] Group 1: Store Positioning - Store positioning is crucial, requiring clarity on the target audience, whether local consumers in Hebei or a broader national and international market [3] - Merchants should tailor their product types, styles, and price ranges based on the characteristics and needs of their target audience [3] - The store's decor should align with its positioning to create a unique shopping atmosphere that attracts consumers [3] Group 2: Product Selection - Hebei has rich specialty industries, such as traditional Chinese medicine from Anguo and bags from Baigou, which can be leveraged in e-commerce [5] - Merchants should focus on selecting products that highlight Hebei's unique characteristics while also keeping an eye on market trends [5] - Quality control is essential, with strict oversight of suppliers to ensure products meet consumer expectations, thereby building trust and reputation [5] Group 3: Marketing Promotion - Marketing and promotion are key to increasing store visibility and sales, utilizing platforms like Baijiahao for quality product introductions and shopping guides [7] - Targeted advertising on Baijiahao can enhance store exposure by accurately reaching the intended audience [7] - Collaborating with local influencers and participating in promotional events like Double 11 and 618 can effectively boost sales [7] - A comprehensive approach to store operation, from positioning to product selection and marketing, is necessary for success in the competitive e-commerce market [7]