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“买全球、卖全球” 跨境电商扬帆出海
Sou Hu Cai Jing· 2025-06-10 20:16
Core Viewpoint - The Daxing Airport area is emerging as a significant hub for cross-border e-commerce, leveraging its strategic location and various policy advantages to attract both international giants and domestic companies [4][5][6]. Group 1: Airport and Economic Growth - Daxing Airport handled 21.86 million passengers and 146,000 tons of cargo from January to May this year, marking a year-on-year increase of 9.1% and 13.1% respectively [4]. - The Daxing Airport area has integrated five key zones, including a comprehensive bonded zone and a free trade zone, to enhance foreign trade dynamics [5]. Group 2: Infrastructure and Development - The Daxing Airport area spans 150 square kilometers and has transformed from agricultural land to a modern industrial park with various public service buildings [6]. - The newly opened cross-border duty-free shop features over 2,000 imported products, benefiting from direct procurement from Europe to reduce logistics costs [6]. Group 3: Logistics and E-commerce - BigBuy, a Spanish cross-border e-commerce platform, has partnered with Daxing Airport's bonded area, offering over 400,000 products to enhance the local e-commerce ecosystem [7]. -博越 International Logistics has entered the cross-border e-commerce sector, leveraging its established logistics network in multiple countries and a 4,500 square meter bonded warehouse at Daxing Airport [7][8]. Group 4: Future Development Plans - The Daxing Airport area has over 20 square kilometers of industrial land available for development, with ongoing projects aimed at creating a modern commercial logistics CBD and international exhibition center [9]. - The area is focusing on developing aviation logistics, particularly in cross-border e-commerce, cold chain logistics, and high-end equipment logistics, with over 1.7 million square meters of logistics facilities already built or under construction [9].
河北养出了电商巨兽,却养不出名牌?
Sou Hu Cai Jing· 2025-06-07 02:22
人口不足30万的美国辛辛那提孕育了宝洁,19万人口的阿克伦市诞生了斯凯奇,但中国北方工业和电商 最靓的仔——河北,能拿得出手的品牌还是将近30年前就成立的君乐宝。 最近看到一份比较权威的报告,北京大学国家发展研究院、北京大学数字金融研究中心、中山大学商学 院合作推出,利用阿里巴巴、淘天集团提供的消费大数据,刻画了我国的品牌消费现状。 报告中的一份榜单显示,中国市场上1000个能拿得出手的消费品牌里,678个是中国内地制造,但却有 超过一半集中在上海、杭州、深圳、广州和北京五个城市。一些具备产业带优势的区域,品牌表现却乏 善可陈。 这种产业带和品牌带的割裂,最显著的就是河北。 河北有很多产业强县,论产业集群仅次于浙江、江苏、山东、广东和湖南,与四川并列全国第六。而且 河北产业起步不比东南沿海晚,增速甚至有超越的趋势。但在产业规模占优的情况下,河北在品牌500 强的榜单上几乎全军覆没,仅有一个品牌排名404名的君乐宝,1000强中,河北也仅占6席。 这种巨大反差,不禁让人疑问,河北为什么产得出货却长不出牌呢? 从河北白沟箱包产业上,也许可以看出端倪。白沟箱包发端于1970年代,如今年产箱包10亿只,占全国 产量的 ...
河北电商店铺运营全攻略
Sou Hu Cai Jing· 2025-05-16 17:01
Core Insights - The e-commerce industry in Hebei is thriving, with many local merchants actively participating in the digital marketplace [1] Group 1: Store Positioning - Store positioning is crucial, requiring clarity on the target audience, whether local consumers in Hebei or a broader national and international market [3] - Merchants should tailor their product types, styles, and price ranges based on the characteristics and needs of their target audience [3] - The store's decor should align with its positioning to create a unique shopping atmosphere that attracts consumers [3] Group 2: Product Selection - Hebei has rich specialty industries, such as traditional Chinese medicine from Anguo and bags from Baigou, which can be leveraged in e-commerce [5] - Merchants should focus on selecting products that highlight Hebei's unique characteristics while also keeping an eye on market trends [5] - Quality control is essential, with strict oversight of suppliers to ensure products meet consumer expectations, thereby building trust and reputation [5] Group 3: Marketing Promotion - Marketing and promotion are key to increasing store visibility and sales, utilizing platforms like Baijiahao for quality product introductions and shopping guides [7] - Targeted advertising on Baijiahao can enhance store exposure by accurately reaching the intended audience [7] - Collaborating with local influencers and participating in promotional events like Double 11 and 618 can effectively boost sales [7] - A comprehensive approach to store operation, from positioning to product selection and marketing, is necessary for success in the competitive e-commerce market [7]