Core Insights - Bilibili (B站) is leveraging the Double 11 shopping festival to enhance its role as a significant source of e-commerce growth through innovative marketing strategies and deeper data integration with e-commerce platforms [1][2] - The platform has achieved an average daily active user count of 109 million, with users spending an average of 105 minutes daily, indicating strong engagement, particularly among the younger demographic [1] - Bilibili's new solution "Huafei IP" aims to provide brands and merchants with extensive resources, including high-exposure venues and pre-campaign insights, to optimize their marketing efforts during the Double 11 event [1] E-commerce Strategy - Bilibili has established deeper data integration with Alibaba and JD.com, allowing brands and merchants to track advertising effectiveness and optimize their marketing strategies for better audience targeting and conversion [2] - The platform's evolution from basic e-commerce collaborations to a more integrated operational model signifies a shift towards comprehensive marketing solutions that encompass both "grass planting" (brand awareness) and "harvesting" (sales conversion) [2] - The ongoing improvements in Bilibili's commercial infrastructure and community ecosystem are expected to provide brands with more opportunities for genuine business growth during the Double 11 festival [2]