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哔哩哔哩-W早盘涨超4% 近日正式开启“双11”大促 与阿里、京东达成深度数据打通
Zhi Tong Cai Jing· 2025-10-15 01:53
目前,B站的日均活跃用户1.09亿,日均使用时长105分钟,有近七成90后(含00后)活跃在B站。此前 6.18,B站给全行业带去的平均进店新客率近60%。 据介绍,B站推出了种草的最新解决方案"花飞IP",将联合阿里、京东,提供包括亿级曝光会场、投前 人货洞察等一系列重磅资源。其中,作为UP主内容合作的"花火"平台,一方面将加码高商业价值UP主 供给,给商家带来更多有商业潜力的"新面孔"选择;另一方面将借由AI技术加持,提供更强的选人能 力,优化商家和UP主之间撮合效率。 哔哩哔哩-W(09626)早盘涨超4%,截至发稿,涨4.79%,报210.2港元,成交额2.18亿港元。 消息面上,近日,据北京商报报道,B站正式启动"双11"大促。今年"双11",B站与阿里、京东达成了 更深度的数据打通,为在B站种草的品牌和商家交付核心的电商经营指标。 ...
港股异动 | 哔哩哔哩-W(09626)早盘涨超4% 近日正式开启“双11”大促 与阿里、京东达成深度数据打通
智通财经网· 2025-10-15 01:52
目前,B站的日均活跃用户1.09亿,日均使用时长105分钟,有近七成90后(含00后)活跃在B站。此前 6.18,B站给全行业带去的平均进店新客率近60%。 智通财经APP获悉,哔哩哔哩-W(09626)早盘涨超4%,截至发稿,涨4.79%,报210.2港元,成交额2.18 亿港元。 据介绍,B站推出了种草的最新解决方案"花飞IP",将联合阿里、京东,提供包括亿级曝光会场、投前 人货洞察等一系列重磅资源。其中,作为UP主内容合作的"花火"平台,一方面将加码高商业价值UP主 供给,给商家带来更多有商业潜力的"新面孔"选择;另一方面将借由AI技术加持,提供更强的选人能 力,优化商家和UP主之间撮合效率。 消息面上,近日,据北京商报报道,B站正式启动"双11"大促。今年"双11",B站与阿里、京东达成了 更深度的数据打通,为在B站种草的品牌和商家交付核心的电商经营指标。 ...
B站“双11”开启,与阿里、京东等电商平台达成数据深度打通
Cai Jing Wang· 2025-10-14 05:59
Core Insights - The Double 11 shopping festival has officially started, with Bilibili (B站) playing a significant role in driving e-commerce growth through innovative marketing strategies and enhanced product capabilities [1][3] - Bilibili's daily active users have reached 109 million, with an average usage time of 105 minutes, indicating strong engagement, particularly among the younger demographic [1] - The platform has established deeper data integration with Alibaba and JD.com, allowing brands and merchants to optimize their advertising strategies and improve conversion rates [3] Group 1 - Bilibili has introduced a new solution called "Huafei IP" for the Double 11 event, which includes significant resources such as exposure venues and pre-campaign insights [3] - The "Huahuo" platform will enhance the supply of high-value content creators (UP主), providing merchants with more options for collaboration [3] - The focus on categories with longer decision-making cycles, such as 3C digital products and home appliances, will help brands capture consumer interest ahead of the peak sales period [3] Group 2 - The collaboration with Alibaba and JD.com marks a shift towards deeper operational integration, enabling a seamless transition from "grass planting" (种草) to "harvesting" (种收) for merchants on Bilibili [3] - Continuous optimization of advertising strategies will allow for more precise audience targeting and conversion tracking [3] - Bilibili aims to leverage its growing commercial infrastructure and mature community ecosystem to help brands achieve both sales and reputation growth during this Double 11 [3]
B站启动“双11”,与主流电商平台深度打通
Bei Jing Shang Bao· 2025-10-13 08:48
北京商报讯(记者 魏蔚)10月13日,北京商报记者获悉,B站正式启动"双11"大促。今年"双11",B站 与阿里、京东达成了更深度的数据打通,为在B站种草的品牌和商家交付核心的电商经营指标。B站推 出了种草的最新解决方案"花飞IP",将联合阿里、京东,提供包括亿级曝光会场、投前人货洞察等一系 列重磅资源。其中,作为UP主内容合作的"花火"平台,一方面将加码高商业价值UP主供给,给商家带 来更多有商业潜力的"新面孔"选择;另一方面将借由AI技术加持,提供更强的选人能力,优化商家和 UP主之间撮合效率。目前,B站的日均活跃用户1.09亿,日均使用时长105分钟,有近七成90后(含00 后)活跃在B站。此前6.18,B站给全行业带去的平均进店新客率近60%。 ...
B站双11“大开环”持续加码 与主流电商平台实现深度打通
Zheng Quan Ri Bao Wang· 2025-10-13 08:40
Core Insights - Bilibili (B站) is leveraging the Double 11 shopping festival to enhance its role as a significant source of e-commerce growth through innovative marketing strategies and deeper data integration with e-commerce platforms [1][2] - The platform has achieved an average daily active user count of 109 million, with users spending an average of 105 minutes daily, indicating strong engagement, particularly among the younger demographic [1] - Bilibili's new solution "Huafei IP" aims to provide brands and merchants with extensive resources, including high-exposure venues and pre-campaign insights, to optimize their marketing efforts during the Double 11 event [1] E-commerce Strategy - Bilibili has established deeper data integration with Alibaba and JD.com, allowing brands and merchants to track advertising effectiveness and optimize their marketing strategies for better audience targeting and conversion [2] - The platform's evolution from basic e-commerce collaborations to a more integrated operational model signifies a shift towards comprehensive marketing solutions that encompass both "grass planting" (brand awareness) and "harvesting" (sales conversion) [2] - The ongoing improvements in Bilibili's commercial infrastructure and community ecosystem are expected to provide brands with more opportunities for genuine business growth during the Double 11 festival [2]