Core Viewpoint - Walmart's stock rose over 3% to $102.68 following a report from Morgan Stanley, which maintained an "Overweight" rating with a target price of $115, indicating positive sentiment towards the company's strategic positioning in the e-commerce sector [1] Group 1: Membership Growth - Walmart's paid membership service, Walmart+, reached a record high of approximately 28.3 million members as of July 2025, reflecting the effectiveness of its e-commerce strategy [1] - The membership penetration rate for Walmart+ is about 22% of U.S. households, with an adjusted rate of 14% [1] - The number of Walmart+ members increased by 1.1 million from June, marking the highest growth since the survey began in September 2020, with a year-over-year growth of approximately 27% [1]

Core Viewpoint - Walmart's stock rose over 3% to $102.68 following a Morgan Stanley report maintaining an "Overweight" rating with a target price of $115, indicating positive sentiment towards the company's e-commerce strategy and membership growth [1] Membership Growth - Walmart+ membership reached approximately 28.3 million in July 2025, marking a significant milestone for the retail giant's e-commerce strategy [1] - The membership penetration rate is about 22% of U.S. households, with an adjusted rate of 14% [1] - This figure represents a month-over-month increase of 1.1 million members, the highest since the survey began in September 2020 [1] - Year-over-year, Walmart+ membership grew approximately 27% based on a rolling three-month statistic [1]