Core Insights - The article discusses the experiences of three sellers on Amazon, highlighting their unique strategies and approaches to succeed in the competitive e-commerce landscape [1][2][29]. Group 1: Seller Strategies - Seller "月下小薰" focuses on leveraging data from top sellers' reviews to identify improvement opportunities, leading to a successful product launch and sales growth from 2 to nearly 10 orders daily within two weeks [7][8]. - "月下小薰" adopts a cautious inventory strategy, keeping stock low at around 300 units per new product, allowing for quick adjustments based on market feedback [8][9]. - Seller "Shirley" employs a multi-category testing approach, launching products in four categories simultaneously and using data to determine which categories to pursue further, ultimately identifying toys as a high-margin category [14][15]. - "Shirley" emphasizes the importance of user experience in product design, ensuring that every detail, from packaging to instructions, enhances customer satisfaction [17][18]. Group 2: Market Insights and Adaptation - Seller "黄煜" utilizes insights from eBay to identify product opportunities in Amazon's marketplace, focusing on gaps where demand is high but supply is low [22][23]. - "黄煜" emphasizes the importance of patenting products to protect unique designs and maintain a competitive edge in a crowded market [23][24]. - The article highlights the significance of building a brand that can share reviews across different markets, which helps in establishing trust and reducing entry barriers in new regions [25][26]. Group 3: Financial Strategies - "月下小薰" gradually increased her advertising budget from 8% to 14% of sales as her store's natural traffic improved, indicating a strategic approach to scaling marketing efforts [10][11]. - "Shirley" allocates most of her advertising budget to product promotion ads, focusing on immediate sales impact during the store's early stages [18][19]. - "黄煜" also invests over 95% of his budget in product promotion ads, targeting high-profit potential products to maximize returns [26][27].