每经记者｜徐肖逍 每经编辑｜文多 8月11日晚，小米（HK01810）创始人雷军在社交平台发文称，YU7标准版配置非常强大，仅续航就高 达835公里，超越了竞品"Pro版"或"Max版"，绝非"丐版"。他向广大网友征求意见：小米YU7标准版是 不是也改名成Pro版或Max版。 图片来源：微博截图 品牌专家、瞻胜传播创始合伙人庞瑞8月12日接受《每日经济新闻》记者采访时表示，雷军此次单独发 文征求命名意见，实质上是把"标准版≠丐版"这一认知冲突显性化。 与小米做法神似的是，理想汽车（HK02015）于8月5日宣布理想i8全系配置统一为顶配版本，标配即顶 配，起售价下调至33.98万元。 庞瑞告诉记者，相较于"用配置梯度收割利润"的传统B2B思维，上述企业的行动都体现了尊重用户的品 牌思维——一个用"参与感"去除丐版概念，一个用"减法"去除选择困难，最终都是让品牌成为用户决策 的"默认选项"。 借用户投票之名 传递定价逻辑之实 本次事件起源于一位网名"黎叔Talk"的汽车"大V"，他发文称："小米YU7标准版提了！全网少见的非 Max丐版博主。" 雷军转发这条微博并进行了上述回应，同时，他还发起网络投票询问网友是 ...

Core Insights - Agricultural live-streaming e-commerce is reshaping China's agricultural production and sales landscape, driven by 5G technology, logistics revolution, and consumption upgrades, creating a trillion-level market potential while posing challenges from farm to table [1] Group 1: Technological Empowerment - The trend of "transparent production" is becoming standard in the industry, with technologies like AI quality inspection and blockchain for product traceability enhancing consumer trust [3] - Platforms like Alibaba Cloud and JD Logistics are providing services that improve pricing strategies and reduce product loss, with JD's model reducing kiwifruit loss rates from 25% to below 5% [3] - The shift from traditional agriculture to "data-driven farming" is evident as companies analyze consumer data to guide farmers in crop selection and optimize supply chains [3] Group 2: Model Innovation - Innovative models such as "custom vegetable gardens" and integrated supply chains are emerging, with some businesses seeing significant growth in sales and customer engagement [5] - The rise of regional public brands is changing competitive dynamics, with local products gaining national recognition and increasing farmer incomes [5] - The transition from "traffic thinking" to "brand thinking" is allowing agricultural products to escape low-price competition and move towards high-value markets [5] Group 3: Challenges and Solutions - The industry faces significant challenges, including higher logistics costs in rural areas, high fresh produce loss rates, and a lack of professional talent in e-commerce [7] - Collaborative mechanisms involving government, platforms, enterprises, and farmers are essential for overcoming these challenges, as demonstrated by successful initiatives in various provinces [7] - The combination of policy incentives, technological empowerment, and market mechanisms can help agricultural live-streaming e-commerce break through growth barriers [7] Group 4: Future Outlook - By 2025, agricultural live-streaming e-commerce is expected to have evolved from a phase focused on traffic to one that emphasizes ecosystem selling and value creation [9][11] - The industry is at the beginning of a golden era, where those who can adapt to new paradigms will gain a competitive edge in the trillion-level market [12]