Group 1: Overview of Cashback Platforms - The evolution of cashback platforms from hidden coupons to intelligent matching systems has transformed the shopping experience, making it easier for consumers to save money [1][3] - Cashback platforms like 惠利星球 operate by leveraging the commission structure of e-commerce platforms, allowing consumers to receive a portion of the commissions paid by merchants [3][6] Group 2: Benefits of 惠利星球 - 惠利星球 can uncover hidden coupons that are not visible to the average consumer, significantly reducing the final purchase price [4] - The platform features a smart price comparison system that aggregates pricing information across various e-commerce platforms, helping consumers find the best deals [4] - The referral system allows users to earn commissions by sharing links, creating a network effect that can lead to additional income [4] Group 3: E-commerce Platforms' Incentives - E-commerce platforms are willing to offer cashback as a strategy to reduce customer acquisition costs, effectively turning advertising budgets into consumer incentives [6] - Different product categories have varying cashback rates, with high-ticket items like electronics offering 5%-15% cashback, while fast-moving consumer goods typically offer 3%-8% [7] Group 4: Practical Usage of Cashback Tools - The effective use of cashback tools involves a straightforward process: copying product links, pasting them into the cashback platform, and following through with the purchase to receive cashback [8] - Real-life examples illustrate how users can save significant amounts on everyday purchases by utilizing cashback platforms [8] Group 5: Common Pitfalls - Users should be cautious of platforms promising unrealistic cashback rates, as these often come with hidden withdrawal barriers [5][9] - Delays in cashback payments can occur due to merchant settlement cycles, and consumers should be aware of this when expecting timely returns [9] - It is advised not to purchase unnecessary items solely to meet cashback thresholds, as this can lead to wasted expenses [9]

Financial Performance - The company reported a basic earnings per share of -0.0213 yuan for 2024, a decrease of 156.95% compared to 0.0374 yuan in 2023 [1] - The net profit for 2024 was -0.12 billion yuan, down 148% from 0.25 billion yuan in 2023 [1] - The operating revenue decreased by 19.21% to 2.44 billion yuan in 2024 from 3.02 billion yuan in 2023 [1] - The return on equity was -1.01% in 2024, a significant decline from 2.87% in 2023 [1] - The net asset per share fell by 54.77% to 1.09 yuan in 2024 from 2.41 yuan in 2023 [1] Shareholder Structure - The top ten unrestricted shareholders collectively hold 14,643.93 million shares, accounting for 35.16% of the circulating shares, a decrease of 2,301.90 million shares from the previous period [2] - Shanghai Xiangrui Enterprise Management Consulting Firm holds 6,027.63 million shares, representing 14.47% of the total share capital, unchanged from the previous period [3] - Jiangxi Changjiu Group Co., Ltd. holds 3,873.34 million shares, accounting for 9.30%, also unchanged [3] - NQ3 Ltd. reduced its holdings by 189.65 million shares to 727.79 million shares, representing 1.75% of the total [3] - Several new shareholders entered the top ten, including a fund with 234.39 million shares and Sun Jiaying with 213.25 million shares [3] Dividend Policy - The company has announced no distribution or capital increase for the current period [4]