Core Viewpoint - Xiaohongshu e-commerce has launched a "Million Commission-Free Plan" to reduce operational costs for merchants, signaling a strong commitment to developing its e-commerce platform and attracting new stores [1] Summary by Relevant Sections Commission-Free Plan Details - The plan will be effective from September 1, 2025, to August 31, 2026, allowing the first 1 million yuan of payment transaction amounts for the same merchant to be exempt from commission, retaining only a 0.6% payment channel cost [1] - Previously, Xiaohongshu's commission rates varied by category, typically ranging from 2% to 5%, but the new plan simplifies this to a uniform rate of 0.6% for the first 1 million yuan [1] - Multiple stores under the same entity can share the 1 million yuan incentive quota, and if the original category rate is lower than 0.6%, the original rate will apply [1] Merchant Attraction Strategy - The plan has minimal entry barriers, with automatic commission reductions during service fee settlements, requiring no application from merchants [1] - This initiative aims to attract more merchants to join and operate on the platform, thereby enriching the variety of products and services available [1] Previous Initiatives - Earlier in the year, Xiaohongshu e-commerce introduced various measures to help merchants reduce operational difficulties and costs, including the recruitment of e-commerce operation service providers to accelerate the growth of potential merchants [2] - In April, the company upgraded the settlement period for merchants, enhancing cash flow efficiency through measures like shortening the confirmation of receipt time and implementing differentiated settlement strategies [2]