佟波表示，2026年要重点打击整治电商领域侵权假冒问题，主要包括三项内容。 一是充分发挥"'守护品牌'政企协作机制"作用，组织查办一批跨省域、案值大、影响大的大案要案；二是对81家电商平台落实2024年《电子商务平台提升知 识产权保护水平自律公约》情况开展"回头看"；三是组织电商平台研究提出落实《电子商务平台履行配合调查商标侵权案件义务规定》的具体措施，并督促 2月6日上午，市场监管总局召开2025年知识产权执法情况专题新闻发布会。市场监管总局执法稽查局一级巡视员佟波介绍了2026年知识产权执法工作部署。 （来源：经济日报） 转自：经济日报 落实。（经济日报记者 孙庆坤） ...

Core Viewpoint - The National Market Supervision Administration of China will intensify its "Protect Intellectual Property" enforcement actions in 2025, targeting violations in trademarks, patents, and geographical indications, with a total of 37,000 cases investigated and an involved amount of 677 million yuan [1] Group 1: Enforcement Actions - A total of 37,000 various illegal cases were investigated, involving an amount of 677 million yuan, with 1,130 cases referred to judicial authorities for suspected criminal activities [1] - Ten typical cases include significant trademark infringement actions across various provinces, such as the "Putian Lai La" chain violating 19 registered trademarks and multiple cases involving brands like "Max Mara," "GUCCI," and "Nike" [1] Group 2: Future Plans - In 2026, the administration will continue to focus on problem-oriented strategies, enhancing enforcement efforts against e-commerce infringement and counterfeiting [1] - The administration plans to leverage the "Protect Brands" government-enterprise cooperation mechanism to tackle major cross-provincial cases with significant value and impact [1] - A review of 81 e-commerce platforms will be conducted to assess compliance with the 2024 self-regulatory convention on enhancing intellectual property protection [1]