Core Viewpoint - In 2025, national market regulatory authorities will focus on high-quality economic and social development by cracking down on trademark, patent, and geographical indication infringement and counterfeiting, with a series of significant cases being reported [2]. Group 1: Key Cases of Trademark Infringement - The market regulatory departments of 28 provinces (regions, cities) jointly investigated the "Putian La La" chain enterprise for infringing on the exclusive rights of 19 registered trademarks [4]. - The Jiangsu Province Pizhou City Market Supervision Bureau investigated Jiangsu Andun Construction Co., Ltd. for selling network equipment that infringed on the exclusive rights of 12 registered trademarks [4]. - The Jiaxing City Market Supervision Bureau in Zhejiang Province investigated an individual for infringing on the exclusive rights of the "Max Mara" trademark [4]. - The Huainan City Market Supervision Bureau in Anhui Province investigated individuals for selling audio equipment that infringed on the exclusive rights of "Marshall" and "Sony" trademarks [4]. - The Mengzhou City Market Supervision Bureau in Henan Province investigated an individual for infringing on the exclusive rights of "Arc'teryx," "Descente," and "The North Face" trademarks [4]. - The Guangdong Province market regulatory authorities investigated individuals for infringing on the exclusive rights of "Dyson" and "PHILIPS" trademarks [4]. - The Wuzhou City Market Supervision Bureau in Guangxi Zhuang Autonomous Region investigated a group for infringing on the exclusive rights of the "Lululemon" trademark [4]. - The Yuzhong District Market Supervision Bureau in Chongqing investigated a clothing business for infringing on the exclusive rights of "GUCCI" and "LV" trademarks [4]. - The Tongren City Market Supervision Bureau in Guizhou Province investigated Guizhou Longwei Supply Chain Co., Ltd. for infringing on the exclusive rights of the "Nike" trademark [4]. - The Urumqi City Market Supervision Bureau in Xinjiang Uygur Autonomous Region investigated an individual for infringing on the exclusive rights of the "Hyundai" trademark [4].

Core Viewpoint - The National Market Supervision Administration of China will intensify its "Protect Intellectual Property" enforcement actions in 2025, targeting violations in trademarks, patents, and geographical indications, with a total of 37,000 cases investigated and an involved amount of 677 million yuan [1] Group 1: Enforcement Actions - A total of 37,000 various illegal cases were investigated, involving an amount of 677 million yuan, with 1,130 cases referred to judicial authorities for suspected criminal activities [1] - Ten typical cases include significant trademark infringement actions across various provinces, such as the "Putian Lai La" chain violating 19 registered trademarks and multiple cases involving brands like "Max Mara," "GUCCI," and "Nike" [1] Group 2: Future Plans - In 2026, the administration will continue to focus on problem-oriented strategies, enhancing enforcement efforts against e-commerce infringement and counterfeiting [1] - The administration plans to leverage the "Protect Brands" government-enterprise cooperation mechanism to tackle major cross-provincial cases with significant value and impact [1] - A review of 81 e-commerce platforms will be conducted to assess compliance with the 2024 self-regulatory convention on enhancing intellectual property protection [1]