Core Viewpoint - The rise of "group broadcasting" (团播) has transformed from a controversial niche to a booming market, with a projected scale nearing 200 billion yuan, referred to as "electronic pickled vegetables" [2][10]. Group 1: Market Dynamics - In just three years, group broadcasting has evolved from a low-key activity to a significant player in the live-streaming industry, with a market size approaching 200 billion yuan [2][10]. - As of mid-July, there are approximately 2.5696 million live-streaming related enterprises in China, with 558,000 new registrations in the first half of the year, marking a year-on-year growth of 28.47% [9]. - Group broadcasting is expected to become one of the fastest-growing segments in the live-streaming industry by 2025 [10]. Group 2: Audience Demographics - The audience for group broadcasting is predominantly young women, with 95% of viewers falling into this category, and 75% of them aged between 18 and 23 [12][13]. - This demographic shift has led to a higher standard of content appreciation, focusing on emotional connections and immersive experiences [13]. Group 3: Operational Structure - Successful group broadcasts require a professional team of at least 20 individuals, including hosts, camera operators, and lighting technicians, to create a high-energy performance [19][21]. - The broadcasts are designed to maintain high energy levels, with extensive choreography and interactive segments, demanding significant physical and professional commitment from the team [21]. Group 4: Revenue Generation - Top-tier group broadcasting teams can generate substantial revenue, with reports indicating that a single broadcast can yield over 10 million yuan, and some individual hosts earning over a million yuan per session [35][36]. - However, the income distribution is highly skewed, with top performers capturing over 70% of the revenue, while many lower-tier hosts earn less than 10,000 yuan per month [40]. Group 5: Industry Challenges - The rapid growth of group broadcasting has led to the emergence of numerous institutions, but the model has been easily replicated, resulting in issues such as soft pornography and false personas [42]. - The intense pressure to maintain viewer engagement and the demanding work hours contribute to a challenging environment for hosts, often leading to a disconnect between effort and reward [43][44].