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eSIM解禁一月真实体验:移动高冷、联通亲切,线下都很拉胯?
3 6 Ke· 2025-12-05 11:20
Core Insights - The introduction of eSIM technology in China marks a significant shift in the telecommunications industry, allowing for a "slot-free" mobile experience that has been long awaited [1][4][5] - The delay in eSIM adoption was primarily due to security concerns related to telecom fraud, which have now been addressed through advancements in identity verification technology [5][8] - The market demand for eSIM-compatible devices, such as the new iPhone Air, has pressured telecom operators to expedite the rollout of eSIM services [8] Industry Overview - eSIM, or embedded SIM, integrates the SIM card directly into the device, eliminating the need for a physical card slot [4] - The technology has been available in devices like smartwatches and tablets for years, but its implementation in smartphones has faced regulatory delays [4][5] - The recent approval from the Ministry of Industry and Information Technology (MIIT) allows major telecom operators in China to begin commercial trials of eSIM [1] Operator Experience - The user experience for eSIM activation varies significantly among the three major telecom operators: China Mobile, China Unicom, and China Telecom [9][12] - China Mobile's app is less user-friendly, requiring mandatory login and making it difficult for new users to access eSIM services [13][15] - In contrast, China Unicom offers a more accessible app experience, allowing users to find nearby service points without logging in [16][18] - China Telecom's app is somewhat balanced, providing visibility for eSIM services but still requiring login for full access [20][22] Activation Process - The eSIM activation process involves several steps, including scanning the device's IMEI code and downloading configuration files via Wi-Fi [29] - The overall time taken for activation ranges from 15 to 20 minutes, depending on the operator and the staff's familiarity with the eSIM process [31] - Users must visit physical stores to activate eSIM, which contradicts the technology's digital nature and highlights the current limitations in service delivery [45][50] Future Outlook - eSIM technology is expected to enhance device design by saving space, allowing for larger batteries or improved cooling systems in smartphones [46] - However, the current eSIM experience in China is still evolving, with significant room for improvement in terms of convenience and efficiency [48][50] - As technology and policies continue to develop, a more streamlined eSIM activation process is anticipated, aligning with global standards [51]