Group 1 - The "Follow the Movie to Appreciate Intangible Cultural Heritage" initiative was launched on February 8, 2023, in Jinzhou, Liaoning Province, aiming to promote the protection and inheritance of intangible cultural heritage through film [1] - The initiative encourages collaboration between film authorities, cultural and tourism departments, and intangible cultural heritage practitioners to support the creation and distribution of films related to intangible cultural heritage [1] - The launch event featured dialogues among film creators, representatives of intangible cultural heritage, and experts, highlighting themes such as "Creation and Coexistence" and "Light and Roots" [1] Group 2 - The "Shan Hai Jin Zhou Intangible Cultural Heritage New Year" event was held simultaneously, showcasing over 150 intangible cultural heritage projects from Liaoning Province [2] - Liaoning Province will implement the "Intangible Cultural Heritage Ticket Discount" program, allowing cinema ticket holders to redeem discounts on 18 intangible cultural heritage tourism routes and participate in various community activities [2] - The province plans to integrate more intangible cultural heritage elements into film events, such as the China (Shenyang) Comedy Film Week, providing support for filming in intangible cultural heritage settings [2]

Core Insights - The "2026 MOVIE Life New Year Carnival" will take place from December 31, 2025, to January 2, 2026, in Suzhou, Nantong, and Yancheng, organized by Jiangsu Film Group and local authorities, blending traditional and modern elements of film culture with local festivities [2][4][6] Group 1: Event Highlights - The event features immersive experiences such as a "Movie+" city light party, where local shopping districts are integrated with film elements, offering food, cultural products, and interactive activities [2][4] - In Suzhou, the main venue at Renheng Warehouse Street will host various activities, including a film-themed street market and a countdown event with live music and film screenings [2][4] - Nantong's event includes interactions with local sports figures, enhancing the excitement and engagement of attendees, while a "non-heritage + film" market showcases local crafts [4][6] Group 2: Audience Engagement - The event aims to create a strong sense of ceremony, with synchronized upgrades across three major cinemas, featuring special screenings and interactive elements like prize draws and themed performances [4][6][8] - In Yancheng, an outdoor cinema will showcase local documentaries and promotional films, fostering community pride and engagement through cinematic storytelling [6][8] - The event also includes live music performances and opportunities for audience participation, enhancing the overall experience and encouraging community involvement [8] Group 3: Economic Impact - The carnival is expected to significantly boost local commerce, with increased foot traffic in surrounding shopping areas, reflecting a successful integration of cultural and commercial activities [8] - Jiangsu Film Group plans to continue implementing strategies to stimulate consumption and create new cinematic experiences that attract a wider audience [8]