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2025电影国庆档动画电影供给丰富 “电影+XR体验”实现双向引流
Yang Shi Wang· 2025-10-04 02:52
Core Insights - The total box office for the 2025 National Day film season has exceeded 9.4 billion yuan, showcasing a rich variety of animated films catering to both children and adult audiences [1][2][3] Group 1: Film Highlights - The animated film "The First Part of the Stars of the Three Kingdoms" presents a unique ink wash style, focusing on the character Cao Cao and his historical choices, featuring notable artifacts like the "Tao Shuo Chang Figurine" returned from the U.S. [1] - "Pig Pig Hero: The Old Pig's Counterattack," the 10th installment of its series, shifts from a "children's" focus to an "all-age" approach, maintaining its comedic style while incorporating heartfelt themes for family audiences [4] - The sci-fi animated film "Crazy Computer City" is set in a virtual city built by anthropomorphized computer programs, delivering a technological fable [4] Group 2: Ongoing Releases - "Wang Wang Mountain Little Monster" and "The Legend of Luo Xiaohei 2," which started screening during the summer, continue to be available during the National Day period, enhancing viewer choices [6] Group 3: Innovative Viewing Experiences - The National Day holiday features new ways to experience animated films, such as virtual cinemas where audiences can engage with films in immersive environments [7] - The XR experience project for "Wang Wang Mountain Little Monster" has expanded to over 60 commercial complexes nationwide, exploring a new business model of "film + XR," allowing audiences to experience the film's world firsthand [9]