Group 1 - The film "Nezha 2" has achieved a total box office of 159.12 billion, with 3.24 billion viewers, breaking 113 records and achieving 308 milestone accomplishments [2][3] - The film is currently ranked as the highest-grossing film in Chinese history and the fifth globally, with a gap of approximately 5 billion from the fourth place, "Titanic" [2] - The film's release has been extended multiple times, with the latest extension allowing it to remain in theaters until June 30 [2][3] Group 2 - The production company, Light Media, has generated approximately 31 billion to 33 billion in revenue from "Nezha 2" [3] - Light Media's chairman expressed dissatisfaction with the current revenue-sharing model, indicating that the production side receives only 38-39 yuan from every 100 yuan in box office revenue [3] - The company is planning to enhance the standards for the third installment of the "Nezha" series and is exploring partnerships for theme parks in various regions [3]

Group 1 - The core point of the article is the phenomenon of film key extension in the Chinese film industry, particularly focusing on the film "Nezha: The Devil's Child" which has extended its screening until June 30, achieving over 15.8 billion yuan in box office revenue, ranking fifth globally [1][2][12] - The article discusses the increasing frequency of key extensions in recent years, highlighting that 2022 marked a significant rise in the average screening period for Spring Festival films, increasing from around 2 months to approximately 158 days, a growth of over 163% [12][14] - The article outlines the process of key extension, which involves negotiations between the distribution party, production party, and key production unit, requiring approval from the National Film Administration [6][15] Group 2 - The article analyzes the factors influencing key extensions, noting that market performance, audience demand, and the relationship between production companies and theaters play crucial roles [15][22] - It highlights that animated films are particularly prone to key extensions due to their slower revenue generation and broader audience distribution [20][21] - The article also points out that the phenomenon of key extension is not solely a reflection of a film's success but also a response to market conditions, such as a lack of new high-quality films [23][34] Group 3 - The article presents a divided audience perspective on key extensions, with some viewing it as beneficial for increasing viewing opportunities, while others criticize it as a tactic to extract more revenue from films that have peaked in popularity [33][30] - It emphasizes that while key extensions can provide flexibility in viewing options, they may also dilute the overall viewing experience and lead to audience fatigue [33][36] - The article concludes that the trend of key extensions reflects deeper issues within the film industry, such as insufficient quality content and imbalanced release schedules, necessitating a focus on improving the production of high-quality films [38][37]