虽说六月就进入了暑期档，但前期一直未有大片登陆院线，导致电影市场稍显冷清，直到6月21日《酱园弄·悬案》上映，才终于有了大档期的样子，也正 式拉开了暑期档电影大战的序幕。 暑期档这趟过山车走到了尾声。 之所以说今年暑期档的电影市场好似一趟过山车，是因为市场环境确实经历了大起大落。上半场宛如冰封，让行业心寒，下半场开始回暖，大盘终于热起 来了。 极致的环境变换下，电影市场有望卡点完成票房KPI。截至8月29日下午6点，2025年暑期档电影总票房（含预售）突破116亿元，距离2024年暑期档的 116.43亿票房成绩，仅剩下微小的差距。而2025年暑期档观影人次（含预售）已经超过了2024年暑期档。 虽然对比2023年暑期档的200亿票房仍然相去甚远，但后半场票房回暖也算是守住了今年暑期档的体面。 大起大落、骤冷骤热 以7月25日上映的《南京照相馆》为分界线，2025年暑期档的上半场到下半场可谓是死去又活来。 暑期档的上半场，电影市场惨淡到无数观众与业内发出感慨：中国电影要完了！ 但被寄予厚望的全明星超级大片《酱园弄·悬案》并未打出预想的票房成绩，反而在点映期间就出现口碑不佳的情况，故事的完整性、镜头尺度、女性表 ...

Core Insights - The summer movie box office has surpassed 6.1 billion yuan as of August 1, with notable films like "Nanjing Photo Studio" leading the charts [3][4] - "Nanjing Photo Studio" has grossed 1 billion yuan in just 7 days, becoming the highest-grossing film since the Spring Festival [3] - The success of "Nanjing Photo Studio" has positively impacted the stock prices of its production companies, particularly Happiness Blue Sea, which saw a stock increase of over 110% in five trading days [3] Box Office Performance - A total of 128 films are scheduled for the summer season, with 45 being dramas and 29 animations [4] - Major cities like Shanghai, Beijing, and Nanjing are leading in box office revenue, with Nanjing showing a significant improvement in ranking compared to last year [4] - Different films have varying performances across regions, with "Nanjing Photo Studio" excelling in Jiangsu and lower-tier cities [4] Market Trends - The summer box office performance is down compared to the previous two years, with June and July 2024 totaling 7.61 billion yuan and 2023 reaching 12.857 billion yuan [5] - Despite a strong first half of 2025, the market has faced challenges due to a lack of blockbuster films post-Spring Festival [5] - The second half of the summer season is expected to improve with upcoming films like "Nanjing Photo Studio" and others set to release [6] Audience Engagement - The current summer season's performance is not as strong as 2023, attributed to the delayed release of films in previous years [6] - The interest of younger audiences in traditional cinema is declining, with competition from other entertainment forms like theme parks and online games [6] - Local governments are issuing movie consumption vouchers to stimulate the market, with Jiangsu planning to distribute 30 million yuan in vouchers [6]