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「长镜头」《南京照相馆》票房走高,中影暑期档留悬念:市场回暖下半年能否扭亏
Hua Xia Shi Bao· 2025-08-05 11:34
Core Viewpoint - The summer box office for 2025 has surpassed 7 billion yuan, driven by strong performances from films like "Nanjing Photo Studio," which has significantly boosted audience attendance and overall box office revenue [1][2]. Group 1: Box Office Performance - "Nanjing Photo Studio" has achieved a cumulative box office of over 1.6 billion yuan within 11 days of its release, leading the summer box office rankings [2]. - The film is projected to reach a total box office of approximately 3.614 billion yuan, marking it as a key contributor to the summer box office recovery [2]. - The film's success has positively impacted the stock prices of involved companies, particularly China Film, which saw its stock rise over 8% following the film's release [1][3]. Group 2: Company Financials - China Film is expected to report a net loss of 80 million to 120 million yuan for the first half of 2025, primarily due to underperformance of its major investment, "The Legend of the Condor Heroes" [4][5]. - The company’s first-quarter net loss was reported at 141 million yuan, attributed to poor box office performance of its films [4][5]. - Despite the losses, the company’s cinema operations remain strong, with a market share of 31.11% and a total box office of 6.445 billion yuan in Q1 2025 [5][6]. Group 3: Market Trends - The overall film market in Q2 2025 has seen a decline, with a year-on-year drop of 34.73% in box office revenue, affecting multiple companies in the industry [6]. - Competitors like Jinyi Films and Hengdian Films have also reported significant losses in Q2 2025, indicating a broader industry downturn [6]. - Analysts predict that despite current challenges, China Film's performance may rebound post-2025, as the impact of single project losses is expected to be temporary [7].