电影档期市场表现

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国产片放弃端午档
3 6 Ke· 2025-05-30 12:31
Core Insights - The Dragon Boat Festival box office is expected to decline significantly, with the industry showing signs of extreme caution and a tendency to abandon the festival altogether [1][2][7] - The remarkable box office performance during the 2025 Spring Festival has been overshadowed by subsequent declines, with the cumulative box office of 271 billion already surpassing that of 2018 [1][2] - Historical data indicates that the Dragon Boat Festival has never been a top-tier box office period, often performing similarly to other minor holidays [3][4] Box Office Performance - The 2025 Dragon Boat Festival is projected to face a challenging market, especially after the previous years saw significant drops of over 50% in box office revenue during the Qingming and May Day holidays [2][3] - The 2023 Dragon Boat Festival saw a resurgence with the release of "The Missing Her," which set new box office records, while 2024 experienced a drastic decline to over 3 billion [3][4] Market Dynamics - The current market environment is characterized by a lack of strong domestic films, leading to a reliance on imported films to fill the Dragon Boat Festival schedule [7][20] - The presence of major Hollywood films like "Mission: Impossible 8" is expected to provide some stability, but overall, the festival still faces downward pressure [4][12] Audience Trends - The average age of moviegoers is increasing, indicating a shift in entertainment preferences among younger audiences, which may lead to decreased interest in smaller film releases during the Dragon Boat Festival [6][7] - The competition for audience attention is fierce, with animated films like "Doraemon" and "Time Traveler" vying for market share, but facing challenges against established franchises [14][16] Film Lineup - The current film lineup for the Dragon Boat Festival is heavily skewed towards imported films, with domestic offerings lacking the potential to drive significant box office revenue [7][20] - The pre-sale data shows that "Mission: Impossible 8" leads with 910 million in pre-sales, while domestic films like "Time Traveler" and "Private Detective" are struggling to gain traction [10][12][20]