Core Viewpoint - The online release of "Nezha: The Devil's Child" (referred to as "Nezha 2") marks a significant milestone in the Chinese film industry, achieving the fastest transition from theater to online streaming for a domestic blockbuster, with only 33 days between its theatrical release and online availability [1][5]. Group 1: Online Release and Performance - "Nezha 2" was released on multiple streaming platforms including Tencent Video, iQIYI, Youku, Bilibili, and Mango TV, allowing VIP members to watch it for free [1]. - The film's online version features an IMAX 4K remaster and includes an additional 3-minute scene that was not shown in theaters [1]. - As of 3 PM on the release day, "Nezha 2" had a popularity score exceeding 24,000 on Tencent Video, ranking first on the movie popularity chart, with 30,000 ratings submitted [1]. - On Bilibili, nearly 4 million users have watched the film, with total views surpassing 110 million and 76,000 comments [1]. Group 2: Impact on Related Content and Engagement - The release of "Nezha 2" has spurred various interactive activities across multiple platforms, enhancing user engagement [5]. - Tencent Video introduced interactive Easter eggs and character skin changes, while iQIYI offered virtual ticket stubs through a "cloud screening" event [5]. - The film's success has also revitalized interest in its predecessor, "Nezha: The Devil's Child," which has seen its content popularity on iQIYI rise again, achieving a heat value exceeding 8,000 this year [5]. Group 3: Company and Industry Insights - "Nezha 2" is exclusively distributed online by Huashi Wangju, a subsidiary of Jiecheng Co., which has a content library exceeding 100,000 hours and has established deep partnerships with major video platforms in China [5].