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搜索量大涨40% 海外游戏玩家在跨境平台扫货“深圳智造”
Shen Zhen Shang Bao· 2025-05-07 16:58
Core Insights - The gaming and esports market is experiencing significant growth, particularly in regions like Riyadh, while Shenzhen remains a manufacturing hub for consumer electronics [1][2] - Cross-border e-commerce platforms like SHEIN are facilitating a surge in demand for consumer electronics, with search volumes in some overseas markets increasing by 40% this year [1] - Companies are investing heavily in research and development, with one Shenzhen-based gaming accessory brand allocating at least 10% of its sales revenue annually to innovation [1] Group 1 - The esports market is thriving, with strong consumer demand driven by young populations in overseas markets [1][2] - Seasonal promotions and events, such as Ramadan and back-to-school sales, are boosting sales for electronic products [2] - Brands are focusing on compliance and localized marketing strategies when choosing cross-border platforms to enhance their global presence [2][3] Group 2 - Cross-border e-commerce is accelerating the entry of new consumer electronics products and brands into international markets [3] - Shenzhen's electronic industry is not only dominant domestically but also possesses strong potential for global expansion [3] - The upcoming inaugural esports Olympic Games is expected to further stimulate growth in the esports industry [2]