Core Viewpoint - Wang Shi has been announced as the brand ambassador for Yanzhiwu's "President Bowl Bird's Nest," targeting the male health supplement market [1][3][4]. Group 1: Product and Pricing - The "President Bowl Bird's Nest" is sold in a pack of six bowls, priced at 3168 yuan, averaging 528 yuan per bowl [2][10]. - Yanzhiwu has reportedly sold nearly 10,000 boxes of the "President Bowl Bird's Nest," generating approximately 30 million yuan in revenue [11][12]. Group 2: Brand Strategy and Endorsements - Yanzhiwu has previously engaged high-profile endorsements, including Gong Li and Wang Yibo, to enhance brand visibility and appeal to different demographics [6][7]. - The choice of Wang Shi as a brand ambassador is seen as a strategic move to attract middle-aged male consumers, a demographic previously overlooked [9]. Group 3: Financial Performance - Yanzhiwu's revenue from 2021 to 2023 showed a steady increase, with figures of 15.07 billion yuan, 17.3 billion yuan, and 19.64 billion yuan, but the growth rate has been declining [7]. - In 2024, Yanzhiwu's revenue is projected to reach 20.5 billion yuan, a modest growth of 4.37%, while net profit is expected to decline by 24.18% to 1.6 billion yuan [8]. Group 4: Marketing and Sales Costs - Yanzhiwu's sales and marketing expenses have increased significantly, reaching 6.71 billion yuan in 2024, accounting for approximately 33% of total revenue [14]. - The cost structure indicates that a substantial portion of the price of the "President Bowl Bird's Nest" is allocated to sales expenses, with about 174 yuan per bowl spent on sales alone [15]. Group 5: Nutritional Value and Consumer Perception - There are concerns regarding the actual nutritional value of Yanzhiwu's products, with studies indicating that the nutritional content of their bird's nest products is inferior to that of common foods like eggs and milk [18][19]. - Despite claims of high nutritional value, many consumers find the taste of bird's nest products unappealing, raising questions about their market viability [18][22].