Group 1 - The core viewpoint of the article highlights the unique consumer behavior of men in China, who tend to be more frugal and restrained compared to women and children, often prioritizing savings over consumption [1][4] - Men's spending habits are shaped by financial realities, where even a modest salary can lead to significant lifestyle sacrifices, reflecting a mindset that views shopping as a burden rather than a pleasure [4][6] - The pursuit of home ownership is central to many men's lives, often seen as a prerequisite for marriage and family, leading to a unified consumer path focused on saving and investing in real estate [5][6] Group 2 - The article identifies three main pressures influencing men's consumer behavior: societal expectations of being economic providers, economic constraints such as high housing prices, and psychological anxiety about financial stability [7][8] - Traditional views place men in the role of financial supporters, creating a sense of urgency to acquire property as a means to secure relationships and family [7] - Economic factors, including the high costs of housing, education, and healthcare, force men to make difficult financial choices, often prioritizing debt repayment over personal enjoyment [7]