Core Viewpoint - Douyin has announced measures to combat abnormal eating broadcasts, highlighting its commitment to eliminating content that promotes unhealthy eating habits and low-quality entertainment [1][2]. Summary by Relevant Sections Regulatory Actions - In the past month, Douyin has dealt with 19,000 pieces of violating content and 5,020 violating live broadcast rooms, imposing various penalties on 3,825 accounts, including removal of followers gained from violating content, suspension of monetization rights, and bans [1][2]. Content Guidelines - Douyin strictly prohibits all forms of abnormal eating broadcasts that rely on "curiosity," "vulgarity," or "exaggeration" to attract traffic, forbidding users from binge eating, consuming abnormal foods, or using bizarre eating methods to gain followers [1][2]. Examples of Violations - The announcement lists typical violations, including accounts that posted content featuring the consumption of abnormal foods, such as raw animal organs, and exaggerated eating behaviors to attract views. These actions are seen as potentially harmful and misleading [1][2]. - Specific cases include accounts showcasing excessive food consumption in a manner that promotes wastefulness and unhealthy eating culture. After identifying these behaviors, Douyin interrupted live broadcasts and temporarily revoked permissions [1][2].

1月15日，抖音在微博发文宣布，近期，平台发现有部分账号以反常识、反健康的吃播内容无底线博流 量，相关行为不仅违反平台规则，还有可能形成不良引导，平台对此坚决打击、从严处置。近一个月， 针对不良吃播，平台共处置违规内容1.9万条，处置违规直播间5020个，对3825个违规账号处以清除违 规增长粉丝、暂停营利权限、禁言、封禁等不同梯度的处罚。 典型违规案例：发布"猎奇低俗"类畸形吃播内容，账号被禁言 典型违规案例：发布"猎奇低俗"类畸形吃播内容，账号被禁言 账号"M*食"在直播中刻意摆出远超常人食量的毛蛋，以连续进食、过量吞咽的夸张方式，宣扬"审丑 式"吃播文化与铺张浪费的不良风气，以此博取流量，吸引关注。平台识别后，立即中断直播，并短期 回收其直播及连麦权限。处罚到期后，该账号直播内容并未调整，多次违规，目前已被无限期回收直播 及连麦权限。 抖音表示，始终倡导合理饮食，健康生活的理念，严厉打击一切以"猎奇""低俗""夸张"博流量的各类畸 形吃播行为，严禁用户在直播、视频等各种场景下，暴饮暴食、食用非正常食物、或凭借猎奇吃法制造 噱头吸粉引流，持续治理相关违规行为。 抖音强调，畸形吃播从来不是"流量密码"，坚决 ...