Core Insights - The "Buddha Vegetable Soup" developed by Harvard has gained popularity on social media, particularly among the middle class, who are eager to replicate the recipe [1] - The soup, made from pumpkin, onion, carrot, and cabbage, is marketed as a weight loss, detox, and anti-inflammatory beauty solution [1] - Supermarkets are promoting Buddha Soup meal kits, with slogans like "No need to go to Buddha, must drink Buddha Soup" [1] Industry Trends - The rise of health-focused food products is evident, with an increasing demand for detox and wellness-oriented meals [1] - The trend reflects a broader consumer shift towards plant-based and nutritious diets, aligning with wellness and beauty trends [1] - Retail strategies are adapting to capitalize on this trend, with supermarkets actively marketing ready-to-cook meal kits [1]