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白酒产业链利润分配
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中泰国际李迅雷:本轮白酒收缩和房地产下行强相关;白酒主力消费人群已减少2800万
Mei Ri Jing Ji Xin Wen· 2025-10-31 05:41
Group 1 - The core viewpoint of the article highlights the challenges and future trends in the Chinese liquor industry, particularly the impact of economic cycles and demographic changes on the market [1][2] Group 2 - The first trend identified is the shift from quantity growth to quality growth, with the industry currently in a destocking adjustment phase. Companies are adopting flexible strategies focused on quality and efficiency, emphasizing the need for high-quality development as a response to market changes [1] - The second trend is the shift in focus from manufacturers to consumers. The primary consumer group, aged 30 to 55, has decreased by 28 million, necessitating a consumer-centric marketing approach to enhance brand loyalty and recognition [1] - The third trend involves profit sharing along the industry chain, with average gross margins for distributors declining from 20%-23% in 2019 to an estimated 15%-17% in 2024, and net profits dropping from 8% to 3%-5%. Companies are encouraged to develop new products to better align prices with market demands and attract younger consumers [2]