Core Viewpoint - The summer has been particularly challenging for liquor store owners, with a significant decline in customer traffic and sales, primarily driven by a cooling white liquor market and changing consumer habits [1][3]. Group 1: Market Conditions - The price of the benchmark liquor brand, Moutai, has plummeted from a peak of 3000 yuan to below 1800 yuan, with expectations that it may soon return to the 1499 yuan guide price [3]. - The "buy high, sell low" mentality has led to a strong wait-and-see sentiment among consumers, resulting in fewer inquiries about Moutai [3]. - The demand for white liquor has been directly suppressed due to a significant reduction in dining out and social drinking occasions, exacerbated by the ban on alcohol [3][5]. Group 2: Consumer Trends - There is a noticeable trend among young people to reject smoking and drinking, leading to a gradual decrease in the number of smokers in China, which is impacting the core customer base of traditional liquor stores [3][5]. - The demand for alcohol at celebratory events, such as weddings, has also declined due to a decrease in marriage intentions among young people, further straining sales for liquor stores [5]. Group 3: Business Viability - Many liquor store owners are facing a dire situation, with some expressing that they may have to close their businesses after the summer due to mounting pressures [7]. - The traditional revenue streams that once supported small liquor stores, such as large corporate orders and event catering, have significantly diminished [5][7]. - The current market conditions reflect a combination of changing consumer habits, policy adjustments, and market cycles, indicating that relying solely on liquor sales is no longer sustainable for these businesses [7].