Core Viewpoint - Leading Chinese liquor companies, Kweichow Moutai and Wuliangye, are increasing their investments in technology research and development to enhance product quality and maintain market share during a period of industry adjustment [2][3]. Group 1: Company Initiatives - Kweichow Moutai announced the establishment of the Guizhou Moutai Distillery (Group) Science and Technology Research Institute with a registered capital of 1 billion RMB, where Moutai contributes 490 million RMB (49% stake) and Moutai Group contributes 510 million RMB (51% stake) [2]. - Wuliangye established Yibin Wuliangye Technology Innovation Co., Ltd. with a registered capital of 100 million RMB, focusing on technology intermediary services, fermentation process optimization, and engineering research [2]. - Both companies have shown a consistent increase in R&D expenditures, with Kweichow Moutai's R&D expenses projected to reach 218 million RMB in 2024, and Wuliangye's expected to reach 405 million RMB [2][3]. Group 2: Research Focus - The technology research in the liquor industry primarily revolves around raw materials, production, fermentation technology, and microbiological studies [2]. - Kweichow Moutai has released its "Top Ten Scientific Achievements for 2024," which includes advancements in raw material breeding and brewing microorganisms, such as the establishment of a high-temperature Daqu protein group analysis technology system [3]. - Wuliangye has publicly disclosed a "fingerprint" map of over 3,000 flavor substances in its liquor and has identified four new bacterial strains, showcasing its research capabilities [3]. Group 3: Future Research Directions - The China Alcoholic Drinks Association has indicated that future research in the liquor industry should focus on flavor personalization, micro-ecological studies, distillation technology innovation, low-alcohol flavor enhancement, storage technology, and high-value utilization of by-products [4].