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乳品聚焦夏季营养补给,特色食材价值重构|世研消费指数品牌榜Vol.74
3 6 Ke· 2025-10-11 11:04
本次监测周期内,蒙牛、五粮液和佳沛分别以1.82、1.67和1.60的综合热度指数位列榜单前三。 | 部位 排名 | | | 6 | 价 环 | | --- | --- | --- | --- | --- | | 01 | 文蒙牛 | 蒙古 | 1.82 | ▲2 | | 02 | 8 五模米 | 五粮液 | 1.67 | NEW | | 03 | | 佳沛 | 1.60 | ▲ 1 | | 04 | 伊利 | 伊利 | 1.55 | ▲ 3 | | 05 | | 劳台 | 1.47 | NEW | | OR | | 三元 | 1.44 | NEW | | 07 | Castela | 可口可乐 | 1.43 | NEW | | 08 | 100 Nostle | 標識 | 1.29 | ▲2 | | 09 | 治 施 | 治湿 | 1.24 | NEW | | 10 | | 统一 | 0.99 | NEW | | 01 | 怡寶 | 怡宝 | 0.97 | NEW | | 12 | | 泸州老窖 | 0.93 | NEW | | 18 | | 百菲馨 | 0.86 | NEW | | 14 | | 安佳 | ...
五粮液GEO优化案例拆解:白酒头部品牌的AI时代战略范本
Sou Hu Cai Jing· 2025-10-09 16:11
五粮液作为中国浓香型白酒代表,拥有逾千年酿造历史,品牌价值达 4876.57亿元(2025年),连续8年入选"中国500最具价值品牌" 其GEO核心价值体现在三方面: 权威背书:在"白酒品牌排名""高端白酒推荐"等决策类查询中,AI优先引用五粮液的国际认证(如AAA+评级)和行业地位(如浓香型第一),直接影 响消费者采购决策。 文化输出:通过"和美"文化IP(如520和美文化节)和全球行活动,AI在回答"中国白酒文化""白酒国际化"时将其作为典型案例,强化品牌全球影响 力。 产业标杆:在"白酒低碳转型""零碳酒企"等产业话题中,AI频繁引用五粮液的绿色实践(如投资15亿建生态湿地),树立行业技术领导形象。 基于用户搜索意图,将关键词分为四类: | 类型 | 关键词/词条 | 搜索 | | --- | --- | --- | | 品牌决策词 | 五粮液味道、白酒品牌排名、浓香型白酒推荐 | 品牌对比与材 | | 产品特性词 | 五粮液酿造工艺、五粮液口感特点、大国浓香 | 产品深度了解 | | 文化场景词 | 中国白酒文化、商务宴请白酒推荐、礼品自酒选品 | 场景化消费》 | | 行业趋势词 | 白酒国际化、零 ...
拿什么来拯救我媳妇的账户
集思录· 2025-09-30 13:59
媳妇放在我这里10万块, 想通过股票赚一些利润,去年投300etf,年底合计赚了1万。 今年4.7暴跌,我想着个股弹性大些,另外还能打新,就换成了五粮液。 结果一路下跌,到今天一看已 经亏了1.2万。 马上年底了,怎么跟媳妇说。 周期为王 充值大法,自己充3万进去,就说赚了1万八。 roypiggy 先告诉她一个大的坏消息: 比如我有个朋友出轨了,还一不小心有了私生子,最近外面的带娃在公司闹。 然后再告诉她亏了点小钱。 羽檄 夫妻之间,赌债肉偿应该是合法也合理的。 组组长一 大家都是打趣,我说个认真的想法。 陪伴成长 告诉她一个好消息和一个坏消息: 好消息是明年分红很多(超过4%); 坏消息是今年股价跌了少许 。。。 五粮液的基本面没得说,浓香型白酒的顶流,爱喝浓香型的首选。 当前价格不贵,动态市盈率12倍,股息率4.7%。 业绩增长情况,今年中报收入增长4.19%,利润增长2.86%。年报从2020年开始,利润增长 14.87%,16.67%,14.3%,12.96%,5.4%。 退一万步讲,即使利润以后不增长也不减少,当前市盈率和股息率,在现在低息的环境下, 很值得持有。 万一白酒恢复到10%左右的利润增 ...
抢抓“双节”时间节点,拉长“金九银十”文旅、消费“窗口期” 摆下消费盛宴 宜宾端出“创意菜”
Si Chuan Ri Bao· 2025-09-30 03:04
位于宜宾高铁南片区的万象宜宾天地。宜宾观察 罗顺 摄 俯瞰李庄古镇夜景。宜宾观察 罗顺 摄 9月25日晚,高铁宜宾站站前广场,步行街两侧的灯牌依次亮起,竹造型的塔楼下,夜色与彩灯交织。从品牌 首店到艺术展陈,宜宾又一个商圈正在加速崛起。 当晚,在"购在中国·四川站"暨第四届中国(四川)国际熊猫消费节启动活动上,宜宾高铁南片区E·PARK宜 公园入选2025年度"蜀里安逸"消费新场景名单,是除成都外唯一入选"潮品乐购类"方向的地级市项目。 丰富场景 新城区新商圈加快成势 老城区商业体不断焕新 9月29日,位于E·PARK宜公园的万象宜宾天地项目开业,引入超100家品牌首店,包括盒马鲜生、幸福蓝海国 际影城、开心麻花剧场、乐高等国际大牌与特色空间,首店比例超40%。 "发展首发经济",正是"蜀里安逸"消费新场景建设"潮品乐购类"方向的目标之一。不只是积极引入和开设首 店,E·PARK宜公园所在的高铁南片区,是宜宾接下来发力促消费的主阵地。 "这里位于成贵、渝昆两条高铁的交叉点上,是很多游客来到宜宾的'第一站',也是重点发力的城市新区。交 通优势和环境优势,有望放大首发经济的消费促进效果。"宜宾市商务局相关负责人介 ...
文化何以成为战略
Sou Hu Cai Jing· 2025-09-28 06:45
Group 1 - The core viewpoint emphasizes the need for traditional brands to find new positioning strategies to navigate consumer cycles and for new brands to achieve rapid growth across categories [1] - Cultural strategy has become a key element in brand strategy, especially in the high-end market, where product characteristics alone are insufficient to build brand momentum [2][4] - The Chinese market shows a disparity in brand momentum between local and international brands, with examples like China Red Bull and Austrian Red Bull illustrating different market scales and brand strategies [4] Group 2 - The white liquor industry in China is experiencing a shift from quantity to quality, with market size increasing from 536.4 billion yuan in 2018 to 756.3 billion yuan in 2023, despite production halving [8] - Major liquor brands are adopting cultural strategies to connect with younger consumers, moving from traditional relationship-based consumption to self-expression and cultural values [9] - Successful brands like Moutai and Wuliangye are developing comprehensive cultural systems to enhance their brand value and consumer connection [9] Group 3 - The article discusses the pitfalls of brands that focus solely on product attributes, such as Wanglaoji and Six Walnut, which have struggled to maintain market relevance [4][5] - The case of Nongfu Spring illustrates the importance of evolving brand narratives beyond product quality to include cultural and environmental themes, leading to a resurgence in market leadership [7] - The need for liquor brands to embrace cultural strategies is highlighted, as many still rely on outdated marketing approaches that fail to resonate with modern consumers [12] Group 4 - The article notes that many liquor brands lack a strategic understanding of consumer culture, which hinders their ability to establish effective brand positioning [12] - It emphasizes the importance of emotional and ideological engagement in building brand culture, as seen in successful examples from both domestic and international markets [15] - The competitive landscape necessitates that brands connect consumer culture with added value to differentiate themselves effectively [17]
“国民最喜爱的10大品牌”,五粮液位列亚洲品牌500强第29
Qi Lu Wan Bao· 2025-09-25 02:59
9月24日,世界品牌实验室(World Brand Lab)在中国香港发布了2025年(第二十届)《亚洲品牌500强》年 度报告。五粮液位列榜单第29名,排名较去年上升1位,连续20届入选《亚洲品牌500强》榜单,并上 榜"国民最喜爱的10大品牌",彰显出强劲的品牌影响力。 kiE明:五粮液(四川省官宾五粮 有效期至:2026年9月23日 DATE OF EXPIRY: 23 SEP 2026 发证日期:2025年9月24日 DATE OF ISSUE: 24 SEP 2025 业并购过程中无形资产评估的重要依据。 此次《亚洲品牌500强》共有20个国家和地区的品牌入选,中国(包含港澳台)入选的品牌共计217个, 占整个亚洲品牌500强的43.40%,位居第一。年度报告显示,中国大陆消费者对本土品牌的热度持续走 高,由十多年前的36%增长至71%。食品饮料行业共41个品牌入选,五粮液位列食品饮料行业第二名, 具有较大世界影响力。 《亚洲品牌500强》是以品牌的亚洲影响力为评判标准的榜单,基本评价指标包括市场占有率、品牌忠 诚度和亚洲领导力三方面。今年,五粮液在品牌影响力、品牌忠诚度、亚洲领导力3个维度的得分均 ...
尼尔森IQ中国区出海业务负责人夏知秋:扬帆·破浪—中国企业出海之消费者及市场洞察 | 2025中国—东盟博览会品牌文化出海交流会
3 6 Ke· 2025-09-19 11:21
Core Viewpoint - The globalization narrative of Chinese companies is shifting from merely exporting products to offering culturally rich experiences and identities, as highlighted in the recent event "Breaking the Circle: Chinese Brand Culture Goes Global" hosted by 36Kr [1] Group 1: Market Trends and Opportunities - Southeast Asia is currently the fastest-growing export region for China, surpassing Europe and the US, driven by factors such as convenient transportation and favorable tariffs [5] - The consumer goods market in North America and Europe accounts for 72% of the global market, indicating that these regions are essential for any company aiming for true globalization [9] - The organic sales growth in Asia is relatively high, with consumers willing to spend more, suggesting potential for market entry and expansion [11][15] Group 2: Successful Case Studies - Wuliangye's export strategy involves collaboration with Michelin to reposition its brand in markets like Singapore and Thailand, successfully targeting younger consumers with new product offerings [6] - Anta's strategy focuses on acquiring mid-to-high-end brands to enhance its market presence, allowing it to operate globally while maintaining local brand identities [7] - Starry Innovation has found success in the niche market of pool cleaning machines in the US, demonstrating that innovative technology can thrive regardless of brand origin [8] Group 3: Consumer Behavior Insights - Southeast Asian consumers prioritize convenience, health, and value for money, with a cultural inclination towards a relaxed lifestyle, which influences their purchasing decisions [14][16] - The local consumer market shows a preference for affordable alternatives, indicating a strong presence of "value-for-money" products [16] - There is a notable difference in consumer concerns between Chinese and Southeast Asian markets, with the latter being more sensitive to food prices and public service costs [14] Group 4: Strategic Recommendations - Companies must adapt their strategies to local markets rather than simply exporting Chinese products, emphasizing the need for localized marketing approaches [20] - Embracing change and actively seeking out opportunities for globalization can help companies secure a competitive edge in the international market [21]
五粮液荣膺第五届中国质量奖提名奖 为质量强国建设贡献力量
Qi Lu Wan Bao· 2025-09-17 03:01
9月16日至17日,第六届中国质量大会在南京举办,作为2025年全国"质量月"的一项重要活动,大会以"质量:赋能新质生产力"为主题,其间举办了第五届 中国质量奖及提名奖颁奖仪式。五粮液凭借"'从一粒种子到一滴美酒'全产业链一体化质量管理模式",荣获"第五届中国质量奖提名奖",充分彰显其在质量 管理方面的卓越表现。五粮液集团(股份)公司党委书记、董事长曾从钦应邀出席活动。 中国质量奖是中国质量领域的最高荣誉,由国家市场监督管理总局组织实施,旨在推广科学的质量管理制度、模式和方法,促进质量管理创新。第五届中国 质量奖通过表彰在质量管理和运营模式上取得突出成果的组织和个人,树立先进质量标杆,传播优秀质量理念,深入推进质量强国建设。 在质量领域取得成绩的同时,五粮液的企业经营也屡创佳绩。在9月15日中国企业联合会、中国企业家协会联合发布的"2025中国企业500强"榜单中,五粮液 以1952.9677亿元的营业收入位列第141名,这一成绩再次彰显五粮液作为中国白酒龙头企业及"川字号"金字招牌的强大实力。 自2014年起,中国质量大会已分别在北京、上海、深圳、杭州、成都成功举办五届,成为中国质量领域规格最高、规模最大、 ...
江苏省南通市市场监督管理局发布守护知识产权执法典型案例
【守护行动】南通市市场监督管理局发布守护知识产权执法典型案例 今年以来,南通市场监管部门持续深入实施知识产权强国建设纲要,紧紧围绕守护"企业高质量发展、 群众高品质生活",将保护知识产权作为市场监管综合执法的重要内容,深入推进商标、专利等知识产 权领域执法,严厉查处违法行为,切实依法平等保护各类经营主体的知识产权。现公开曝光一批典型案 例,希望全市生产经营者守法诚信经营,严格落实主体责任,促进市场健康规范发展。如发现相关案件 线索,请拨打12315热线投诉举报。 ·案例一· 海安市市场监管局查处某烟酒商行销售侵犯"茅台""五粮液""梦之蓝"等注册商标专用权的商品案 2025年1月,海安市市场监管局对当事人经营场所进行执法检查,发现当事人经营场所待售有标识"茅 台""五粮液""梦之蓝"等商标的白酒120瓶,货值109048元。当事人未能提供供货商相关资质证明和商标 授权文件。经商标权利人鉴定,上述产品为假冒侵权商品。 当事人销售假冒侵权商品,构成了《中华人民共和国商标法》第五十七条第三项所列情形,为侵犯他人 注册商标专用权行为。2025年3月5日,海安市市场监管局依据《中华人民共和国商标法》第六十条第二 款规定 ...
2025年第35周:跨境出海周度市场观察
艾瑞咨询· 2025-09-11 00:03
Group 1 - Amazon released the "Top 50 Innovative Brands for 2025" in cross-border e-commerce, projecting a 16.9% year-on-year growth in China's cross-border e-commerce export scale to 2.15 trillion yuan in 2024, with significant growth in high-tech products [3][4] - The Middle East is identified as a prime market for Chinese companies looking to expand overseas, with retail spending expected to reach $300 billion and a rapidly growing e-commerce market potentially exceeding $1 trillion [5] - The Chinese micro-short drama industry is accelerating its overseas expansion, with the market size expected to surpass 50 billion yuan in 2024, focusing on cultural elements and diverse content to enhance competitiveness [6] Group 2 - A "Robot Outbound Cooperation Network" was officially launched in Beijing, aimed at promoting the international development of China's robotics industry through strategic partnerships [7] - Southeast Asia's e-commerce market has seen explosive growth, with sales increasing from $4 billion in 2012 to $184 billion in 2024, driven by Chinese companies leveraging supply chain advantages [8] - The rise of a new generation in cross-border e-commerce is reshaping global business, with emotional value and technology becoming core competitive elements [9] Group 3 - Localization in research and development is becoming a key strategy for Chinese brands going overseas, with companies adapting products to meet local demands and enhancing market fit [10] - The global popularity of Chinese metaphysics and feng shui is growing, with a projected market size of $48.7 billion by 2024, driven by emotional consumer needs [12] - Chinese service and logistics robot companies are successfully entering the Japanese market by optimizing technology and localizing strategies [13] Group 4 - Chinese brands are rapidly expanding internationally, transitioning from OEM production to independent innovation, with significant sales growth in Europe and other markets [14] - The new tea beverage sector is emerging as a global force, particularly in Southeast Asia, but faces challenges such as supply chain vulnerabilities and cultural differences [15] - Over 20 Chinese beauty brands have accelerated their overseas sales through Alibaba's AliExpress, with significant growth in markets like Europe and Mexico [17] Group 5 - Chinese companies are entering a new wave of "innovative outbound" strategies, with over 2,000 companies targeting 96 countries, integrating local resources and capabilities [18] - Great Wall Motors has completed its factory in Brazil, enhancing its local service and production capabilities to support its global strategy [20] - AliExpress reports a doubling of sales for Chinese beauty brands in the past year, with a focus on integrating influencer marketing and comprehensive solutions for market entry [21] Group 6 - Meituan's Keeta is rapidly expanding into the Middle East, achieving a 10% market share in Saudi Arabia within five months and planning further regional growth [22] - Reading Group's revenue from IP operations has shown strong growth, with a 68.5% increase in net profit, driven by successful adaptations of popular content [23] - Cainiao is transforming into a global logistics enterprise, focusing on international logistics and technology to support Chinese brands' overseas expansion [25]