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浓香科技vs酱香科技,两大巨头开启白酒科研竞赛?背后原因值得深思
Mei Ri Jing Ji Xin Wen· 2025-07-24 14:42
Core Viewpoint - The competition dimension in the liquor industry is being rewritten, with major players like Kweichow Moutai and Wuliangye making significant investments in research and development to adapt to changing consumer demands and market dynamics [1][7][8]. Group 1: Company Initiatives - Kweichow Moutai announced the establishment of a scientific research institute with a registered capital of 1 billion yuan, contributing 490 million yuan in cash and equipment [1]. - Wuliangye established a technology innovation company with a registered capital of 100 million yuan, fully owned by the listed company [2]. - Both companies are focusing on enhancing their core competitiveness and high-quality development through these initiatives [8]. Group 2: Industry Trends - The liquor industry has historically underinvested in research and development, with R&D expenditure as a percentage of operating costs remaining low, at 1.58% for Kweichow Moutai and 1.98% for Wuliangye in 2024 [3]. - Marketing expenses are significantly higher, with Kweichow Moutai's sales expenses at 40.9% and Wuliangye's at 52.26% in 2024, highlighting a stark contrast in resource allocation [3]. - The industry is facing a shift as consumer preferences evolve towards healthier and more diverse products, indicating that reliance on brand legacy alone is no longer sufficient for success [7][8]. Group 3: Research and Development Landscape - The low percentage of R&D spending does not reflect a lack of research activity; rather, it indicates a unique R&D model where many projects are conducted in collaboration with research institutions and universities [5][6]. - Recent advancements include Kweichow Moutai's development of a high-temperature Daqu protein analysis technology and Wuliangye's identification of new yeast strains, showcasing the potential for innovation in the sector [6]. - The focus of future R&D efforts is expected to include flavor personalization, micro-ecological research, and the commercialization of by-products, which will support sustainable development in the industry [9].