Core Viewpoint - The Chinese liquor industry is experiencing a "volume increase and price decline" trend during the 2025 "Double 11" shopping festival, with traditional e-commerce platforms facing significant price drops due to inventory pressures and promotional strategies from distributors [1] Industry Summary - The Shanghai Composite Index closed at 3931.05 points, down 0.4%, with the liquor sector closing at 2292.87 points, down 0.78%, and 11 liquor stocks declining [1] - Major liquor companies showed mixed performance: Kweichow Moutai closed at 1467.11 CNY per share, down 0.27%; Wuliangye closed at 120.25 CNY per share, up 0.3%; Shanxi Fenjiu closed at 193.4 CNY per share, down 0.97%; Luzhou Laojiao closed at 136.85 CNY per share, down 0.21%; Yanghe Brewery closed at 68.26 CNY per share, down 0.32% [1] Market Dynamics - Traditional e-commerce platforms are seeing prices for famous liquor brands drop below acceptable levels due to the pressure from distributor inventory and platform subsidies aimed at attracting customers [1] - Emerging channels like instant retail and Douyin are experiencing growth, indicating a shift in consumer behavior towards "buy now, drink now" scenarios [1] - Liquor companies are actively launching anti-counterfeiting measures by publishing authorized "white lists" and unauthorized "black lists" to stabilize prices and balance online traffic with offline channel interests [1] - The industry is expected to shift from price wars to value reconstruction, focusing on high-quality price-performance products and refined channel operations in the medium to long term [1]