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游戏助力乡村振兴 穿越火线打造“游戏+公益”新样本
Core Insights - The event "Hometown Delivery" initiated by the game "Crossfire" successfully combined gaming culture with local agricultural products, showcasing the potential of digital platforms in promoting regional specialties [1][3][6] - The live streaming event achieved significant engagement, with over 37 million views and top rankings on Douyin's sales charts, highlighting the effectiveness of integrating gaming with e-commerce [1][2][6] Group 1: Event Overview - The "Hometown Delivery" live stream featured local specialties from Harbin, including red sausage and ice cream, presented by Olympic champion Zhang Hong and local influencers [1][2] - The event was part of the "CF Hundred Cities League," which aimed to connect local products with a vast audience of gamers, leveraging the emotional connection players have with their hometowns [1][5] Group 2: Marketing Strategy - The integration of an outdoor live streaming setup at popular tourist spots in Harbin allowed for both online sales and offline engagement, enhancing the visibility of local products [2][3] - The campaign included a charity initiative where players could earn "love points" through in-game interactions, which would lead to donations for agricultural tools, further linking gaming with social responsibility [2][3] Group 3: Industry Impact - The collaboration between "Crossfire" and local agricultural producers addresses the challenge of marketing regional specialties, providing a new model for commercializing local products [3][4] - The event demonstrated the potential for gaming IPs to drive economic growth in local communities, creating a sustainable model for future initiatives [5][6] Group 4: Future Plans - Following the success of this event, there are plans to expand the "Hometown Delivery" initiative into a broader "Hundred Cities Assistance Program," aiming to empower rural revitalization through gaming [6][7] - The ongoing engagement of players with their hometowns through gaming platforms is expected to redefine the value of the gaming industry in the digital economy [7]