马迭尔冰棍

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卷累了的哈尔滨人,都往这里躲
Hu Xiu· 2025-08-24 02:05
本文来自微信公众号:新周刊 (ID:new-weekly),作者:霁月,编辑:L,题图来自:新周刊(作者 摄) 近两年最火的东北城市,一定是哈尔滨。 上一个冰雪季,哈尔滨累计接待游客超过9000万人次,它摇身一变,成为"尔滨",吸引天南海北的游客,去冰雪大世界感受冬日风情,径直扎进餐馆,享 受正宗的俄餐、锅包肉。 今年立秋一过,当人们规划起哈尔滨之行时,却鲜少知道在人潮之外,本地人最松弛的所在。 就像作家迟子建在《烟火漫卷》里写的那样:"一座城市有一条江,等于拥有了一册大自然馈赠的日历。对于哈尔滨这样的都城来说,这日历就是一部四 季宝典。每日清晨翻动它的,是风霜雨雪。" 去松花江畔吹吹风吧,那里有很多卷累了的东北人。 "走啊,去江沿儿" 江沿儿,这是哈尔滨人对松花江岸的称呼。 天气晴好的夏日黄昏,松花江畔万人空巷,台阶上总是长满了人。来晚的挤不进去,那也要面对着江水站一会儿才行。 (图/作者 摄) 这是哈尔滨人古老而神秘的仪式,以前江边还没有无人机和帆船表演,但人们都会在休息日携亲带友,顺着人流在中央大街从南走到北,经过金安国际、 中央书城、马迭尔宾馆,穿过地下隧道,到防洪纪念塔身后的江边石阶上坐一会儿。 至 ...
小冰棍撬动大产业 哈尔滨冰品借文旅融合升级
Xin Lang Cai Jing· 2025-08-07 08:37
Core Insights - The article highlights the booming ice cream market in Harbin, especially during the summer, driven by historical significance, regional advantages, and modern opportunities [1][10][15] Historical Context - Harbin has a century-long love for ice products, with the iconic Ma Die Er ice cream originating in 1906 from a unique story involving a Jewish hotelier and a Russian nobleman [2][6] - The ice cream industry in Harbin saw significant growth post-1947, with over 50 ice cream factories and a peak production of 1.5 million ice creams per day during the busy season [6] Cultural Significance - Traditional brands like Lao Ding Feng and Nan Ji Cold Drink Hall serve as cultural touchstones, attracting customers of all ages and evoking nostalgia [6][10] - Ice cream has become a must-try item for tourists, with local sayings reflecting the importance of ice products in the travel experience [10][15] Market Dynamics - The unique climate in Harbin, characterized by significant indoor-outdoor temperature differences, creates a strong demand for ice products even in winter [7] - Northeast China’s rich dairy resources provide a competitive edge for high-quality ice cream production, with brands like Feihe and Wan Jiabao leveraging this advantage [7][12] Industry Growth - The summer tourism boom has significantly boosted the ice cream economy, with daily sales at Ma Die Er reaching 30,000-40,000 units, peaking at 60,000 [10] - The ice cream market is expanding into broader cultural and tourism consumption, with innovative products and collaborations enhancing brand visibility [12][14] Innovation and Branding - Companies are focusing on product innovation and brand expansion, with Ma Die Er launching a "Master Studio" for product development and collaborations with other brands [14] - The introduction of new product lines and marketing strategies is helping traditional brands adapt to modern consumer preferences and expand their market reach [12][14]