Core Viewpoint - The domestic pickup market is experiencing significant growth, with increased competition among brands and a notable rise in marketing efforts, as evidenced by the "Pickup First Influence Index" rankings for June 2025, which show a 6.3% month-on-month increase and a 16.9% year-on-year increase in total scores [4][6]. Brand Rankings - The top ten pickup brands in June 2025 are: Changan, Great Wall, Jiangxi Isuzu, Zhengzhou Nissan, Ford, Radar, JMC, JAC, Foton, and SAIC Maxus, with Changan leading with a score of 301 [2][4]. - The total score for the top ten brands reached 1646 points in June, indicating a strong competitive landscape [4][6]. Marketing and Product Launches - Changan's "Extreme Testing" campaign for the Hunter K50 showcased its performance across various challenging terrains, reinforcing its reliability under extreme conditions [9][14]. - Great Wall's vehicles successfully completed a challenging off-road course in Australia, enhancing the global perception of Chinese pickups [12][14]. - New models were launched in June, including the Great Wall's H4-T and JAC's T8PRO Champion Edition, both designed to meet market demands with competitive pricing and features [18][20]. Promotional Activities - Several brands initiated promotional activities in June, such as Jiangxi Isuzu's "Lingtuo Purchase Festival" offering discounts up to 15,000 yuan, and Zhengzhou Nissan's similar promotions [22]. - These promotional efforts reflect the intense competition in the market and the brands' strategies to cater to specific market segments [22][24]. Market Dynamics - The pickup market is characterized by a "Matthew Effect," where leading brands maintain a significant advantage due to strong product capabilities and marketing investments, while mid-tier brands are also seeing score increases, indicating a more competitive environment [6][14]. - The combination of extreme product testing and promotional activities in June has stimulated market activity, providing consumers with more choices and better value [24].