每经记者｜段思瑶 每经编辑｜余婷婷 在增程车市场，长安汽车还在不断加码——在本届车展上，增程数智皮卡长安猎手K50推出豪华型、领航型及旗舰型等6款车型，售价12.79万元起。 图片来源：每经记者 段思瑶 摄 长安启源方面，在本届成都车展上启源Q07进行了交付。截至7月底，长安启源Q07累计销量已突破4万辆。据了解，接下来长安启源将推出启源Q07激光 版、新款启源A07、启源A06及启源全新Q05等多款产品。 同样作为长安汽车旗下新能源品牌的阿维塔，在此次车展上发布了阿维塔06 Ultra增程版车型，售价26.99万元，权益后到手价25.49万元。官方数据显示，阿 维塔06上市不到4个月，交付量超2万辆。据悉，阿维塔06是首批搭载华为乾崑ADS 4与鸿蒙座舱HarmonySpace 5的车型，采用45.06kWh宁德时代5C骁遥超 级增·混电池。 在长安汽车全球化"海纳百川"战略下，深蓝汽车正在推出更多的全球车型，此次在2025成都国际车展亮相的全新深蓝S07就是其中之一。其纯电版本可实现 550km超长续航里程（CLTC），搭载宁德时代电芯、金钟罩电池，并支持3C超充。截至目前，深蓝S07已在全球超70个国家 ...

Core Viewpoint - The establishment of Changan Automobile Group marks a significant opportunity for the commercial vehicle sector, with Changan Kaicheng positioned to leverage this new central enterprise status to enhance its capabilities and accelerate its transformation towards becoming a world-class commercial vehicle brand [1][4]. Resource Integration Builds New Development Advantages - Changan Kaicheng has been deeply involved in the commercial vehicle sector for 41 years, achieving cumulative sales of over 10 million units. In the first half of this year, it launched strategic products such as the Changan Hunter K50 and Changan Kaicheng V919, achieving sales of 140,300 units, a year-on-year increase of 10.1% [4]. - The company aims to enhance its resource support by leveraging its central enterprise advantages and establishing a differentiated R&D capability in commercial vehicles, integrating technologies from Changan Automobile and external partners [4][5]. - Changan Kaicheng is transitioning from a single vehicle sales model to a "smart hardware delivery + data service value-added" model, focusing on core technologies such as unmanned logistics and vehicle scheduling platforms [4]. New Central Enterprise Empowers Brand Value Enhancement - In 2024, Changan Kaicheng will launch its new brand identity as a "smart new energy commercial vehicle technology brand," aiming to enhance its credibility and industry influence [7]. - The global light commercial vehicle market is projected to reach 14 million units by 2030, and Changan Kaicheng is actively expanding its international presence, having exported 66,700 units in 2024, with a year-on-year increase of 7.9% in the first half of the year [7]. - The company is establishing overseas KD factories and production bases to penetrate markets in Southeast Asia, Central and South America, Europe, and the Middle East, aiming to elevate its brand value and transition from "Chinese manufacturing" to "Chinese branding" [7]. Central Enterprise Responsibility Leading Sustainable Development - As a key pillar of Changan Automobile's "commercial and passenger vehicle integration" strategy, Changan Kaicheng is committed to participating in the national urban smart logistics system construction and enhancing its core competitiveness [15]. - The company has established operational standards for new energy commercial vehicles and aims to lead the development of industry standards, focusing on issues such as insurance challenges for commercial vehicles [15]. - Changan Kaicheng successfully completed over 2 billion yuan in Series A financing last year and is initiating Series B financing, with the new central enterprise identity expected to accelerate its independent listing process [15].

Core Viewpoint - The domestic pickup market is experiencing significant growth, with increased competition among brands and a notable rise in marketing efforts, as evidenced by the "Pickup First Influence Index" rankings for June 2025, which show a 6.3% month-on-month increase and a 16.9% year-on-year increase in total scores [4][6]. Brand Rankings - The top ten pickup brands in June 2025 are: Changan, Great Wall, Jiangxi Isuzu, Zhengzhou Nissan, Ford, Radar, JMC, JAC, Foton, and SAIC Maxus, with Changan leading with a score of 301 [2][4]. - The total score for the top ten brands reached 1646 points in June, indicating a strong competitive landscape [4][6]. Marketing and Product Launches - Changan's "Extreme Testing" campaign for the Hunter K50 showcased its performance across various challenging terrains, reinforcing its reliability under extreme conditions [9][14]. - Great Wall's vehicles successfully completed a challenging off-road course in Australia, enhancing the global perception of Chinese pickups [12][14]. - New models were launched in June, including the Great Wall's H4-T and JAC's T8PRO Champion Edition, both designed to meet market demands with competitive pricing and features [18][20]. Promotional Activities - Several brands initiated promotional activities in June, such as Jiangxi Isuzu's "Lingtuo Purchase Festival" offering discounts up to 15,000 yuan, and Zhengzhou Nissan's similar promotions [22]. - These promotional efforts reflect the intense competition in the market and the brands' strategies to cater to specific market segments [22][24]. Market Dynamics - The pickup market is characterized by a "Matthew Effect," where leading brands maintain a significant advantage due to strong product capabilities and marketing investments, while mid-tier brands are also seeing score increases, indicating a more competitive environment [6][14]. - The combination of extreme product testing and promotional activities in June has stimulated market activity, providing consumers with more choices and better value [24].

Group 1 - The launch of the Chang'an Hunter K50 marks the introduction of the world's first super large range smart pickup truck, priced between 182,900 to 192,900 yuan, and features L2 combined driving assistance functions [1][6] - The automotive industry is entering an era of intelligence in 2024, following the wave of electrification, with Chang'an's pickup brand positioning itself as a "smart evolution new pickup" under the Chang'an Yiyuan sub-brand [1][4] - Chang'an Pickup aims to provide dual-use travel solutions for global users and transition into the smart pickup era, emphasizing collaboration and global expansion [1][4] Group 2 - Chang'an Pickup has established a "12324" global development plan, intending to launch 3 to 4 global pickup models over the next three years, covering B/C/D class full-size markets [4] - The company aims to achieve sales of over 500,000 pickups by 2030, focusing on creating user-value-driven products [4] - The Hunter K50 features the first global integration of Huawei HMS for CAR, enhancing its smart capabilities with voice recognition, mapping, and application ecosystems [6]

撰 文 / 牛一龙 设 计 / shelly 在全球汽车产业的大棋盘上，皮卡一直占据着独特的位置，其每年约600万辆市场，约占全球汽车 年销量的十二分之一。它既有轿车的舒适，又具备强大的载货能力和越野性能，在欧美、东南亚市 场广受欢迎，是很多家庭和企业的得力伙伴。 在中国市场，皮卡的发展却历经波折，长期被定义为轻型商用车，受到诸多政策限制，发展速度较 为缓慢，其年销量约50万辆（含近半出口量），又约占全球皮卡市场的十二分之一。 但在今年的上海车展上，皮卡却成为了焦点，迎来了属于自己的高光时刻，展现出前所未有的活力 与自信。 2025上海车展上，有一个现象格外引人注目，众多洋面孔被中国车及其创新技术深深吸引。其中， 皮卡作为汽车领域的舶来品，在这届车展上的表现更是让人眼前一亮。 来自瑞士汽车行业的安娜，便是被中国皮卡吸引的洋面孔之一。她专程来到上海车展，深入了解中 国汽车产业的最新发展。在展会上，她注意到中国车企的车型大多为电动车，中国市场的电动化趋 势十分明显。 此前在墨尔本车展上邂逅的江淮汽车旗下首款插电式混动皮卡——悍途PHEV，更是让她印象深 刻。 得知这款车将在上海车展首次登陆中国市场，她毫不犹豫地前 ...