Overview of the Auto Show - The 28th Chengdu International Auto Show was held from August 29 to September 7, 2025, showcasing over 1,600 vehicle models from nearly 120 brands, focusing on new technologies and products in the automotive industry [6][7]. Key Highlights - A total of 104 key models were monitored at the show, with 33 debut models. Chinese brands accounted for over half of the key models, followed by European brands. New products made up 46% of the models, with SUVs representing 62.5% of the body types, and sedans at 33.7%. Notably, 75% of the key models were electric vehicles [2][7][11]. Product Trends - The color design of vehicles is evolving towards diversification, personalization, and eco-friendly technologies. Several models featured unique color schemes that reflect brand positioning and innovative craftsmanship [9][10]. - The pickup truck segment saw significant innovation, with many manufacturers showcasing new models that emphasize powertrain technology, smart features, and user experience. Electric vehicles are becoming increasingly prominent in the pickup market [11][12]. Technological Innovations - Manufacturers are focusing on range-extending power systems, with several companies presenting new models equipped with batteries over 40 kWh, achieving pure electric ranges exceeding 300 km [12][13]. - The evolution of vehicle interiors is marked by advancements in interactive experiences, transitioning from passive to active engagement, with future developments expected to include multi-modal interactions [14][15]. Featured Models - The Zeekr 9X features a dual 8295 smart cockpit and a 900V hybrid architecture, with a price range of 479,900 to 569,900 yuan [17]. - The new AITO M7 showcases a complete redesign, increased dimensions, and a new pure electric version, with a range of 700 km [19]. - The Lantu Zhi Guang L, set to launch in Q4 2025, features a 1.5T PHEV system and a pure electric range of 410 km [22]. - The NIO ES8, with a starting price of 308,800 yuan, offers a luxurious interior and advanced driving assistance systems [30]. Market Dynamics - The auto show reflects a shift in consumer preferences towards electric and hybrid vehicles, with significant advancements in technology and design aimed at enhancing user experience and environmental sustainability [2][11][12].

Core Viewpoint - The pickup truck market is experiencing a surge in product launches and technological innovations, particularly in the context of the Chengdu Auto Show, setting a positive tone for the upcoming peak sales season in September and October [1]. Group 1: Market Performance and Rankings - In August 2025, the "Pickup Truck Influence Index" ranked Chang'an, Great Wall, and Jianghuai as the top three brands, with total scores of 283, 247, and 160 respectively [2][4]. - The overall score for August reached 1498, reflecting a month-on-month increase of 4.6% and a year-on-year increase of 2.5%, indicating improved market performance [4]. - The competition landscape is characterized by stable top-tier brands, intense competition in the middle tier, and notable changes in the lower tier, with brands striving for market share through product innovation and marketing strategies [5]. Group 2: New Product Launches - The Chengdu Auto Show showcased a variety of new energy pickup trucks, highlighting the industry's shift towards electrification, high-end features, and consumer-oriented designs [6][17]. - Chang'an's K50 pickup was launched with a price range of 127,900 to 192,900 yuan, featuring a comprehensive range of 1031 kilometers and addressing concerns about the cost of traditional fuel pickups [7][11]. - Great Wall's V6 Fire Cannon, priced at 229,800 yuan, is designed for extreme off-road conditions, showcasing the brand's commitment to performance and consumer aspirations [9]. - Jianghuai's new energy models, the PHEV and EV, were launched with prices starting at 159,800 and 199,800 yuan respectively, emphasizing the brand's advancements in the new energy sector [11]. - Radar's new electric hybrid model, priced at 138,800 yuan, is tailored for outdoor and commercial use, offering a cost-effective and efficient solution [13]. Group 3: Global Market Expansion - Chinese pickup brands are actively expanding their global presence, with Great Wall's new factory in Brazil set to produce models for the Latin American market, enhancing its competitive edge [21][24]. - Jianghuai's EV was successfully delivered to a Singaporean airline, marking a significant step in establishing its brand influence in the international market [23]. - JMC delivered 15 Baodian pickups to the Panamanian government, reinforcing its reputation for reliability and adaptability in the Latin American region [24]. - The overall trend indicates that Chinese pickup brands are leveraging product strength, new energy transitions, and localized partnerships to enhance their global competitiveness [25].

Group 1: Automotive Brand Developments - Ruisheng Automotive has officially launched as an independent brand focusing on the MPV market, targeting the price range of 120,000 to 250,000 yuan, with a planned investment of 20 billion yuan in R&D over the next five years [1] - Geely's new China Star series made its debut at the Chengdu Auto Show, highlighting the brand's commitment to a dual fuel strategy despite the rising penetration of electric vehicles in China [2] - Li Auto announced the full rollout of its VLA driver model, which has significantly increased the usage rates of its assisted driving features since its launch [3] Group 2: New Product Launches - Leap Motor plans to introduce a new D-series SUV priced around 300,000 yuan in Q4, aiming to compete in the high-end market with a cost-based pricing strategy [4] - Cadillac has introduced a new XT5 model with a starting price of 224,900 yuan, significantly lowering its entry price to attract more customers [5][6] - Ora is set to launch two global strategic models by the second half of 2025, following a period of rapid growth and subsequent market challenges [7] Group 3: Market Trends and Competition - The MPV market is experiencing a resurgence, with brands like Weipai and Haval introducing new models to capture market share previously dominated by traditional players [10][12] - Jianghuai's new energy pickups have been launched, indicating a shift towards electrification in the pickup segment, with competitive pricing starting at 159,800 yuan [13] - The competitive landscape in the SUV market is intensifying, with Haval introducing multiple models to cater to diverse consumer needs [12] Group 4: Sales Performance and Projections - The 2026 model of Lantu Dreamer has begun pre-sales, with a price range of 389,900 to 459,900 yuan, reflecting the brand's focus on high-tech features and market positioning [9] - Tengshi D9 has achieved significant sales growth, with over 103,198 units sold from January to August 2023, marking a 29.2% increase year-on-year [18]

Group 1 - Beijing Automotive Manufacturing Plant's subsidiary, Ruisheng Auto, has officially launched as an independent brand, focusing on the MPV market, making it the first domestic brand dedicated to this segment [2] - Ruisheng Auto aims to position itself as a "practical Chinese brand MPV" targeting the 120,000 to 250,000 yuan price range, with plans to invest 20 billion yuan in R&D over the next five years [2] - The MPV market is currently characterized by polarization, with high-end models being dominated by premium brands and low-end products facing compromises in configuration [2] Group 2 - Geely's new China Star series, featuring the Dongfang Yao, was highlighted at the Chengdu Auto Show, showcasing Geely's strategy of "parallel development" of fuel and electric vehicles [3] - Despite over 50% penetration of new energy vehicles in the Chinese market, fuel vehicles still account for 49.9% of the passenger car market, indicating a significant base for traditional vehicles [3] - Geely's China Star series has seen a sales increase, with cumulative sales exceeding 1.6 million units by July, with the Xingyue L series ranking second in overall SUV sales [3] Group 3 - Li Auto announced the full rollout of its VLA driver model, which has significantly improved usage rates for assisted driving features since its launch with the Li Auto i8 [4] - The total mileage for assisted driving among Li Auto users reached 4.9 billion kilometers, marking a 27 billion kilometer increase year-on-year [4] - The automotive industry is entering a phase of intelligent competition, with companies like Li Auto focusing on vertical integration and self-research strategies [4] Group 4 - Leap Motor plans to launch its D series model, a large three-row SUV priced around 300,000 yuan, in the fourth quarter of this year, aiming for a significant market presence [5] - The D series will be part of Leap Motor's broader strategy to achieve 1 million annual sales by 2026, emphasizing a cost-based pricing strategy [5] - Leap Motor's entry into the 300,000 yuan luxury segment reflects its ambition to disrupt the market with high cost-performance vehicles [5] Group 5 - Cadillac has introduced a new "one-price" strategy for its XT5 model, with a significant price reduction to 229,900 yuan, making it competitive in the mainstream market [6][7] - The XT5 is positioned as Cadillac's main selling model in China, with a price range of 379,900 to 459,900 yuan, indicating a strategic shift to attract more buyers [7] Group 6 - Ora plans to launch two global strategic models in the second half of 2025, with over 1 billion yuan invested in their development [8] - The Ora brand has accumulated over 520,000 global users and operates in over 50 countries, with a total mileage exceeding 7 billion kilometers [8] Group 7 - Beijing Off-road has launched the BJ30 Travel version, targeting the 100,000 yuan market with a hybrid model featuring advanced powertrain technology [9] - The BJ30 Travel aims to expand Beijing Off-road's product lineup in the growing light off-road vehicle market, which is becoming increasingly competitive [9] Group 8 - The 2026 model of Lantu Dreamer has officially started pre-sales, priced between 389,900 and 459,900 yuan, featuring advanced hybrid technology [10] - Lantu's collaboration with Huawei continues to evolve, with the Dreamer model being a key player in the MPV market, achieving significant sales growth [10] Group 9 - Great Wall's WEY brand is set to launch the Gaoshan 7, featuring advanced hybrid technology and aiming to capture the growing MPV market [11] - The MPV market is experiencing a resurgence, with domestic brands attempting to penetrate the mid-to-high-end segment previously dominated by traditional players [11] Group 10 - Haval has launched the Haval Big Dog PLUS, targeting the family-oriented SUV market with a competitive pricing strategy [13] - The Haval brand is diversifying its product offerings to cater to various consumer needs in the highly competitive SUV market [13] Group 11 - JAC Motors has introduced its new energy pickup models, the Hantu PHEV and Hantu EV, with competitive pricing and advanced technology [14] - JAC is a leading player in the pickup market, with significant sales growth and a strong presence in international markets [14] Group 12 - SAIC-GM-Wuling has unveiled the new MPV model, Star 730, which is designed for both family and commercial use, continuing its strong presence in the MPV segment [15] - The Star 730 is part of Wuling's strategy to expand its MPV offerings, having sold over 8 million units since the launch of its first model [15] Group 13 - Changan has launched the Hunter K50, a new pickup model with a competitive starting price, aiming to capture the growing market for electric and hybrid pickups [16] - The Hunter K50's diverse model offerings are designed to meet varying consumer demands in the evolving pickup market [16] Group 14 - Changan's new energy model, the E07, has been relaunched with upgraded features and competitive pricing, reflecting the company's commitment to innovation [17] - The E07's strategy emphasizes cost control and supply chain advantages in the competitive electric vehicle market [17] Group 15 - The Qin L EV has introduced a new model with advanced technology and competitive pricing, aiming to attract a broader customer base [18][19] - The Qin L EV's features highlight the shift in the market towards enhanced user experience and technological integration [19] Group 16 - The new Tengshi D9 models have been launched, with significant sales growth reported, indicating a successful expansion of the product lineup [20] - Tengshi's strategy to enhance its core models aims to drive higher sales and market presence in the competitive MPV segment [20]

Core Insights - The 2025 Chengdu Auto Show reflects a significant shift in the automotive landscape, with a notable absence of luxury brands and a strong presence of domestic brands focused on sales [1][4][10] - Chengdu has emerged as the city with the highest car ownership in China, surpassing Beijing, and has achieved record new car sales [1][2] Industry Trends - The absence of over 25 brands, particularly luxury ones, indicates a cooling market for high-end vehicles, with luxury car retail down 20% year-on-year as of July [4][5] - Domestic brands like BYD and Chery showcased their products prominently, adopting a "pavilion" strategy to highlight their technological advancements and product lines [6][7] Market Dynamics - Chengdu's consumers exhibit a high tolerance for various automotive brands, favoring both luxury and new energy vehicles, with BYD leading sales in the first seven months of 2025 [2][4] - The shift towards a more pragmatic approach in marketing and sales at the auto show reflects a broader trend in the industry, focusing on direct sales rather than extravagant marketing [10][12] Sales Strategies - The auto show has transitioned to a more sales-oriented format, eliminating dedicated media days and allowing immediate consumer engagement [10][11] - Various automotive brands, including domestic and some joint ventures, have adopted strategies similar to those of domestic brands, launching new products to compete effectively [8][9]

Core Insights - The pickup truck segment in China is increasingly seen as a lifestyle symbol, with a growing market for new energy pickups surpassing traditional fuel pickups [2] - Changan Automobile launched the new energy pickup "Hunter K50" at the Chengdu Auto Show on August 29, 2024, featuring advanced technologies and a new branding approach [2] - The Hunter K50 offers six variants with prices ranging from 127,900 to 192,900 yuan, showcasing significant technological advancements such as 30kW external discharge and a range of 1,031 kilometers [2] Group 1 - The Hunter K50's external discharge capability of 30kW is five times that of typical vehicles, enhancing its utility for outdoor activities [3] - The vehicle's range, supported by Changan's Blue Whale range extender technology, allows for greater operational scope compared to pure electric pickups [3] - The Hunter K50 is designed with robust specifications, including a payload capacity of 1.1 tons, a maximum load of 2 tons, and a towing capacity of 2.5 tons [3] Group 2 - The new energy pickup market is becoming increasingly competitive, with brands like Great Wall, Geely, and JAC entering the space, while the Hunter K50 differentiates itself through its range extender technology and enhanced external discharge capabilities [4] - Changan Automobile collaborates with partners like DJI, Huawei, and CATL to create a unique lifestyle experience for users, contributing to the growth of Chinese pickup culture [4]

Core Insights - The 2025 Chengdu Auto Show reflects a significant shift in the automotive landscape, with a notable absence of luxury brands and a strong presence of domestic brands focusing on practical sales goals [1][3][16] - Chengdu has become the city with the highest number of vehicles in China, surpassing Beijing, and has achieved the highest new car sales in 2024 with 665,000 units [1][2] Domestic Brands' Dominance - Domestic brands like BYD and Chery showcased their products prominently, with BYD occupying the 9th hall and presenting a full range of models, including the new titanium 7 SUV [5][6] - Chery displayed its various brands, including the strategic model ET5, which features advanced driving assistance technology [6] - The sales strategy of domestic brands has shifted towards direct consumer engagement, with many brands employing sales personnel and influencers to drive sales during the event [11][12] Luxury and Joint Venture Brands' Retreat - Over 25 brands, including nearly half of the luxury brands, were absent from the show, indicating a cooling market for high-end vehicles [3][4] - The luxury car market has seen a significant decline, with retail sales dropping by 20% year-on-year in July, and brands like Porsche and Maserati reporting substantial sales decreases [3][4] - Joint venture brands are also retreating, with some like Honda and Kia experiencing significant sales declines, leading to a reduction in their presence at the show [4][10] Changes in Marketing and Sales Approach - The Chengdu Auto Show has eliminated a dedicated media day, focusing instead on direct sales to consumers, which aligns with the current market demands [11][16] - The event has transformed into a more pragmatic platform for selling cars, with various promotional strategies being employed to attract buyers [12][16] - The local government has introduced incentives for car purchases, further supporting the sales-focused approach of the auto show [16]

Domestic News - A new policy will provide financial subsidies for personal consumption loans of 50,000 yuan and above for household car purchases, effective from September 1, 2025, with an annual subsidy rate of 1% and a maximum of 50% of the loan contract interest rate [2] - In July 2025, Shanghai's automotive retail sales reached 15.85 billion yuan, marking a 5% year-on-year increase, and the automotive manufacturing sector saw a 10.6% growth in the first seven months [3] - Chengdu launched its third round of automotive consumption reward activities, offering 2,000 yuan for vehicles priced between 50,000 and 150,000 yuan and 4,000 yuan for vehicles priced above 300,000 yuan, with a total of approximately 37,000 reward slots available [4] - Hangzhou's two districts announced a new round of automotive consumption subsidies, with a maximum subsidy of 6,000 yuan [5] - Guangzhou has suspended its automotive "replacement and upgrade" subsidy policy as of August 30, 2025 [6][7] - The State Administration for Market Regulation did not approve the establishment of a joint venture between Nissan China and Dongfeng Motor Group [8] - GAC Group's charging station network has reached a total of 19,129 charging piles, with 34 new charging stations added in August [9] - Guoxuan High-Tech plans to invest 4 billion yuan to build a new energy battery project with an annual production capacity of 20 GWh in Wuhu, Anhui Province [10] International News - Japan and the United States are preparing to simultaneously announce a tariff agreement and investment documents, including measures to reduce automobile tariffs and a joint document regarding 550 billion USD in investments [11] - Mexico and Brazil's automotive trade has seen significant growth, with bilateral trade increasing from 10 billion USD in 2019 to over 13.5 billion USD in 2024, a 35% increase [12] - South Korea's electric vehicle sales surged by 42.4% in the first half of 2025, with a total of 92,235 electric vehicles sold [13] - Tesla has launched its Full Self-Driving (FSD) feature in Australia, priced at 10,100 AUD (approximately 47,065 yuan), with plans for a subscription service in the future [14] Commercial Vehicles - The second batch of "Driver's Home" standardization renovations at highway service areas has been completed, enhancing the resting environment for truck drivers [15] - Chery's REYL family of products made its global debut at the Chengdu Auto Show, showcasing its intelligent pickup technology platform [16] - Jianghuai's new energy pickup models, the Han Tu PHEV and Han Tu EV, were globally launched at the Chengdu Auto Show, starting at 159,800 yuan [17] - The Chang'an Hunter K50 series was launched, featuring a 30kW super external discharge capability and a range of 1,031 kilometers, with prices starting at 127,900 yuan [18]

Core Insights - The Changan Hunter K50 has been officially launched at the Chengdu Auto Show, offering six models with prices starting from 127,900 yuan [1] - As the world's first super large-range smart pickup, the K50 features advanced technologies that provide significant user value, including a 30kW external discharge capability and a range of 1,031 kilometers [2][3] - The K50 is designed to cater to various user scenarios, including agricultural, emergency rescue, and recreational uses, showcasing its versatility and efficiency [2][6] Product Features - The K50's upgraded external discharge system supports simultaneous charging of two drone batteries and is compatible with various electrical devices, enhancing operational efficiency [3] - It boasts a robust design with a carrying capacity of 1.1 tons and a towing capacity of 2.5 tons, ensuring reliability and stability in various conditions [3] - The vehicle features intelligent four-wheel drive, achieving 0-100 km/h in 7.9 seconds, and is equipped with L2-level assisted driving technology [5] Market Positioning - Changan Hunter is positioned as a leader in the new energy pickup market, holding titles such as the sales champion for plug-in hybrid pickups and high-end new energy pickups priced above 130,000 yuan [8] - The company emphasizes high quality and reliability, leveraging its global R&D and service network to provide comprehensive support for users [8] - Changan aims to set a new benchmark for global cooperation in the industry, focusing on technological excellence and user collaboration [8]

Group 1 - Changan Automobile's global strategy "Haina Baichuan" is driving the launch of more global models, including the new Deep Blue S07, which features a pure electric version with a range of 550 km (CLTC) and has been launched in over 70 countries with cumulative sales exceeding 250,000 units [1] - Avita, another new energy brand under Changan Automobile, showcased the Avita 06 Ultra range-extended model at the auto show, priced at 269,900 yuan, with a delivery volume of over 20,000 units in less than four months since its launch [3] - Changan Qiyuan's Q07 model has surpassed cumulative sales of 40,000 units by the end of July, with plans to introduce several new models including the Q07 laser version and new A07, A06, and Q05 models [5] Group 2 - The Avita 06 is one of the first models equipped with Huawei's Qian Kun ADS 4 and HarmonyOS cockpit HarmonySpace 5, utilizing a 45.06 kWh battery from CATL [3] - Changan is expanding its presence in the range-extended vehicle market, launching the Changan Hunter K50 with six variants starting at 127,900 yuan [3]