Group 1 - The core viewpoint of the article is that Hema Neighborhood Pickup service will cease operations on October 4, and users can still use their gift cards and flowers at other Hema stores [1] - Hema Neighborhood Pickup was launched in 2021, and there have been frequent adjustments in Hema stores, including the closure of Hema X membership stores at the end of August [1] - Hema plans to focus on the "Hema Fresh + NB" business model, with a goal to open nearly 100 new stores and expand to over 50 cities within the fiscal year, resulting in a total of more than 500 Hema Fresh stores [1]