Group 1 - The core issue revolves around the rampant problem of "pirated broadcasting" in the live commerce industry, where unauthorized use of creators' images and content leads to significant financial losses for the original creators and undermines consumer trust [1][2]. - A notable case involves a popular hairstylist with nearly 5 million followers, whose video content was misappropriated, resulting in over 700,000 yuan in sales for counterfeit products within half a day [1]. - The actions of infringers not only violate copyright and portrait rights but also raise concerns about false advertising and unfair competition, potentially leading to criminal charges for selling inferior products [1]. Group 2 - The persistence of "pirated broadcasting" is attributed to low legal costs for infringers and high costs for creators to defend their rights, with platforms failing to adequately monitor and prevent such activities [2]. - Current platform verification processes are insufficient, allowing infringers to easily register accounts and utilize techniques to evade detection, resulting in a cycle of low accountability for violators [2]. - Regulatory bodies have begun to intervene, as seen in the case of the hairstylist, with commitments from brand owners to cover legal costs and the removal of infringing content from platforms [2]. Group 3 - Platforms must take responsibility as gatekeepers by improving complaint channels, enhancing review processes, and ensuring accountability for infringers, as they profit from transactions between merchants and users [3]. - Collaboration between regulatory agencies and platforms is essential to strengthen enforcement, promote data sharing, and increase penalties for violations [3]. - Content creators are encouraged to be proactive in protecting their rights, while consumers should foster a culture of supporting authentic products to drive industry standards [3].