Core Insights - Watsons has launched a fun pop-up store in Shanghai featuring the iconic character Mengququ as the "Hair Volume Ambassador" to promote hair care products and engage consumers in interactive experiences [1][4][10] Group 1: Event Highlights - The pop-up store includes immersive experiences such as a giant hair volume waterfall arch and themed areas like the Hair Volume Research Institute and the Fluffy Supply Warehouse [4][7] - Consumers can participate in various interactive challenges, trying on fun wigs and taking photos, enhancing their emotional satisfaction [4][5] - The event aims to attract young consumers by integrating health hair care concepts into creative interactions like "getting hair volume" and "styling" [10] Group 2: Product Offerings - Watsons has introduced exclusive co-branded hair care sets in collaboration with multiple brands, including hair oils, conditioners, masks, and shampoos, providing a comprehensive hair care solution [7][11] - The themed stores in Shanghai and Chengdu feature dedicated stations for scalp and hair care, creating a lively shopping atmosphere [7][9] Group 3: Marketing Strategy - The collaboration with Mengququ reflects Watsons' keen insight into young consumer trends and preferences, aiming to innovate marketing activities and strengthen brand identity [10]

Core Viewpoint - The hair care market is experiencing significant growth, with online transaction value reaching 340.37 billion yuan in the first half of 2025, marking a year-on-year increase of 20.67% [4][5]. Market Performance - The hair care segment outperformed other beauty categories, driven by a 131.5% surge in men's hair care and steady performances from international brands like Kérastase, L'Oréal, and Pantene [2][4]. - The overall beauty market saw a total online transaction value of 3,060.39 billion yuan, with hair care being one of the fastest-growing segments [5]. Segment Breakdown - The hair care subcategories showed robust growth: - Hair cleansing: 179.72 billion yuan, up 21.56% - Hair care: 74.00 billion yuan, up 19.59% - Hair dyeing and perming: 57.44 billion yuan, up 17.20% - Hair styling: 20.76 billion yuan, up 16.64% - Men's hair care: 5.12 billion yuan, up 131.50% [7]. Brand Landscape - The market share of the top five brands (CR5) decreased from 19% in 2024 to 16%, indicating increased competition from emerging domestic brands and private labels [8]. - New domestic brands like Off&Relax and others are gaining traction, with several entering the top 20 rankings [11]. Consumer Trends - There is a shift towards efficacy-driven products, with consumers seeking solutions for specific scalp issues and multi-functional products [14][19]. - The introduction of "face-care level" ingredients in hair care products is becoming a trend, enhancing the overall consumer experience [19][21]. Innovation and New Products - Over 25 brands launched new products in the first half of 2025, with a focus on scalp care and multi-functional benefits [13]. - Brands are emphasizing rapid effectiveness, with products claiming visible results in as little as one to three minutes [17]. Future Outlook - The competition in the hair care market is expected to intensify, particularly in the areas of anti-hair loss and scalp care, with a focus on patented technologies and quick results [26][29]. - The potential for growth in differentiated segments like scalp oils is significant, as brands explore new opportunities [23][26].

Investment Rating - The report indicates a positive investment outlook for the shampoo and hair care products industry, highlighting continuous market growth and innovation opportunities driven by consumer demand and technological advancements [4][46]. Core Insights - The shampoo and hair care industry in China is experiencing significant growth, with market size projected to increase from 415.8 billion RMB in 2020 to 577.5 billion RMB in 2024, reflecting a compound annual growth rate (CAGR) of 8.6% [46]. - The rise of F2C (Factory to Consumer) models and the dominance of online sales channels are reshaping the market landscape, with e-commerce platforms becoming the primary purchasing avenue for consumers [4][16]. - Consumer preferences are shifting towards personalized and functional products, with a growing focus on ingredient safety, efficacy, and overall user experience [17][49]. - The increasing prevalence of hair loss issues among the population is driving demand for anti-hair loss products, supported by regulatory frameworks that promote product safety and efficacy [18][19]. Industry Definition - The shampoo and hair care products industry encompasses a variety of segments, including cleansing, conditioning, styling, dyeing, and hair growth products, catering to diverse consumer needs [5][6]. Industry Classification - Products are classified based on their functions into cleansing, care, and beauty/styling categories, with each category addressing specific consumer requirements [7][9][10]. Industry Characteristics - The industry is characterized by the emergence of F2C models, a shift towards online sales, and an increasing focus on consumer demand for innovative and effective products [16][17]. Development History - The industry has evolved from small-scale production in the 1960s to a mature market with a complete supply chain, marked by the entry of foreign brands and the rise of domestic players [20][25]. Industry Chain Analysis - The shampoo and hair care products industry has a well-established supply chain, with upstream raw material suppliers, midstream brand manufacturers, and downstream distribution channels [26][27]. - The industry exhibits a "strong at both ends, weak in the middle" structure, with upstream raw material suppliers holding significant power while midstream manufacturers face challenges [27][37]. Market Size and Growth - The market is expected to continue growing, driven by high-frequency repurchase behavior and the influence of e-commerce, with projections indicating a market size of 621.9 billion RMB by 2025 [46][47]. - The demand for functional products is increasing due to modern lifestyle challenges, leading to a shift towards symptom-driven purchasing behavior among consumers [49][50].

Core Insights - The hair care market is experiencing rapid growth, with a projected market size of 899.95 billion yuan in 2024, reflecting a year-on-year increase of 59.32% [2][3] - In the first half of 2025, at least 33 brands launched 54 new products, focusing on specific functionalities such as scalp and hair repair [3][4] Product Trends - The emphasis on scalp care and hair repair is a significant trend, with over half of the new products highlighting these functionalities [3][4] - Multi-functional products are gaining traction, with brands combining various benefits such as anti-dandruff, oil control, and hair strengthening [8][10] Unique Ingredients and Technologies - Brands are increasingly using proprietary and specialized ingredients to differentiate their products, with 14 out of 54 new products featuring multiple plant extracts [11][12] - The trend of incorporating skincare ingredients into hair care products is becoming more prevalent, enhancing the effectiveness of hair care solutions [11][12] Market Dynamics - The hair care market is expected to continue its upward trajectory, with projections indicating it will reach 827.9 billion yuan by 2027 [15] - Numerous cosmetic companies are entering the hair care sector, aiming to capture a share of this growing market [15][16] Competitive Landscape - The majority of new products are positioned in the affordable or mid-range market, while the high-end segment remains dominated by foreign brands [18][19] - Companies are focusing on precise positioning and robust R&D capabilities to establish a competitive edge in a crowded market [19]

Investment Rating - The report indicates a positive investment outlook for the hair mask industry, highlighting its rapid growth and increasing consumer demand for hair care products [4][31]. Core Insights - The hair mask market is experiencing significant expansion, particularly in developed regions such as Asia, Europe, and North America, driven by rising consumer awareness of hair health and the demand for high-quality products [4][5]. - The industry is characterized by a growing preference for natural and organic ingredients, technological innovations in product formulations, and the expansion of online sales channels [12][14][15]. - The market size of the hair mask industry is projected to grow from 11.462 billion RMB in 2025 to 23.904 billion RMB by 2029, with a compound annual growth rate (CAGR) of 20.17% [31]. Industry Definition - Hair masks are nourishing hair care products that typically contain rich nutrients such as proteins, amino acids, vitamins, minerals, and natural oils, designed for deep hair treatment [5]. Industry Characteristics - The industry is marked by an increasing consumer demand for health and care, a trend towards natural ingredients and additive-free products, and the rise of e-commerce channels leading to intensified brand competition [12]. Development History - The hair mask industry has evolved through four stages: the nascent phase (1980-1989), the initiation phase (1990-2000), the rapid development phase (2001-2015), and the maturity phase (2016-present) [16][20]. Industry Chain Analysis - The hair mask industry chain consists of upstream raw material suppliers, midstream manufacturers, and downstream sales and consumption channels, including retailers and e-commerce platforms [21]. Market Size - The market size of the hair mask industry increased from 4.774 billion RMB in 2019 to 9.538 billion RMB in 2024, with a CAGR of 14.84% [31]. Competitive Landscape - The competitive landscape of the hair mask industry is intense, with leading companies including Shiseido, Henkel, and L'Oréal in the first tier, and local brands like Shanghai Fenghua and Guangzhou Anyuan in the second tier [39][40].

Investment Rating - The report does not explicitly state an investment rating for the hair mask industry Core Insights - The hair mask market is experiencing rapid growth, particularly in the Asia-Pacific region, driven by increasing consumer demand for personal care products and high-quality hair care solutions [5][12] - The market size of the hair mask industry is projected to grow from 4.774 billion RMB in 2019 to 9.538 billion RMB in 2024, with a compound annual growth rate (CAGR) of 14.84%. It is expected to reach 11.462 billion RMB by 2025 and 23.904 billion RMB by 2029, with a CAGR of 20.17% [30][31] Summary by Sections Market Overview - The hair mask industry is characterized by a growing consumer focus on hair health and care, with a notable increase in demand for products that nourish, repair, and protect hair [13] - The trend towards natural ingredients and additive-free products is becoming more pronounced, as consumers prioritize safety and environmental concerns [14] - The rise of e-commerce channels has significantly impacted the market, with brands increasingly leveraging online platforms and social media marketing to reach consumers [15] Industry Development Stages - The hair mask industry has evolved through four stages: 1. **Emergence (1980-1989)**: Initial entry of domestic brands into the market 2. **Initiation (1990-2000)**: Entry of international brands and market expansion 3. **Rapid Growth (2001-2015)**: Emergence of domestic brands focusing on innovation and quality 4. **Maturity (2016-present)**: Increased consumer awareness of health and environmental issues, leading to a preference for natural and silicone-free products [16][20] Industry Chain Analysis - The hair mask industry chain consists of upstream raw material suppliers, midstream manufacturers, and downstream sales channels, including retailers and e-commerce platforms [21] - The report highlights the increasing maturity of microbial protein technology, which is expected to enhance China's protein self-sufficiency and promote sustainable development in the hair mask industry [22] Competitive Landscape - The competitive landscape is characterized by intense rivalry, with international brands like Shiseido, Henkel, and L'Oréal leading the market, while domestic brands like Shanghai Fenghua and Guangzhou Anyuan are gaining traction [40][41] - Domestic brands are focusing on developing products tailored to local consumer needs, which is expected to increase their market share in the future [42][43] Future Market Trends - The report indicates that the growing awareness of scalp health issues among Chinese consumers will drive demand for hair care products, including hair masks [32] - The increasing prevalence of hair loss and scalp problems among the population, particularly among younger demographics, is expected to further boost the market [32]

Investment Rating - The report does not explicitly provide an investment rating for the hair mask industry Core Insights - The hair mask market is experiencing rapid growth, particularly in the Asia-Pacific region, driven by increasing consumer awareness of personal care and demand for high-quality hair care solutions [5][6][8] - The market is projected to grow at a compound annual growth rate (CAGR) of 20.17%, reaching a market size of 239.04 billion yuan by 2029 [9] - The demand for natural and organic ingredients, multifunctional products, and personalized solutions is on the rise, reflecting a shift towards sustainable and health-conscious consumer behavior [12][26] Market Background - Hair masks are nourishing hair care products containing rich nutrients such as proteins, amino acids, vitamins, minerals, and natural oils, which provide deep care for hair [5][6] - The evolution of the hair mask market in China can be divided into four key stages, from initial exploration to a focus on health and high-quality products [7][8] Market Status - The current market size of the hair mask industry in China is 80.28 billion yuan, with significant growth driven by consumer demand for effective and natural products [9] - The supply side features a diverse range of products from both international brands and local companies, with a strong emphasis on innovation and meeting consumer preferences [10][12] Market Competition - The competitive landscape is characterized by a mix of international brands like L'Oréal and local emerging brands, with a focus on natural ingredients and personalized care [15][16] - Key evaluation dimensions for market competition include ingredient quality, brand influence, and responsiveness to market demands [13][14] Recommended Brands - The report highlights ten recommended brands, including Kérastase, L'Oréal, and Shiseido, each with unique technologies aimed at deep nourishment and repair of damaged hair [16][17][20] Development Trends - The hair mask industry is moving towards high-end, functional, and natural ingredient products, with advancements in technology driving innovation [26] - E-commerce and social media marketing are becoming crucial channels for brand promotion and sales growth [26]