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黔东南州天柱县凤城街道:电商直播助农特产品“乘云”出山
Xin Lang Cai Jing· 2026-02-02 22:12
Core Insights - The live-streaming event in Tianzhu County, which lasted three hours, generated a total sales revenue of 42,989.28 yuan through 1,421 orders, attracting 50,000 viewers and receiving 80,000 likes, marking a successful trial of the "live-streaming + agriculture" model [1][2] Group 1: Event Overview - The live-streaming event was a collaborative effort involving nine "agriculture influencers" and local product promoters, showcasing 35 selected local agricultural products from seven administrative villages [1] - The products featured included local specialties such as morel mushrooms, handmade fern root rice cakes, high mountain tea, and traditional cured meats, all of which underwent quality and packaging standardization [1] Group 2: Community Impact - Local community leaders expressed their excitement about the potential of selling local products nationwide, highlighting the event's role in generating significant income and opening new avenues for agricultural product marketing [1] - The event served as a learning opportunity for community party branch secretaries, who observed and recorded effective sales techniques and operational strategies for future local live-streaming initiatives [2] Group 3: Future Plans - Following the success of the live-streaming event, Tianzhu County plans to establish a regular live-streaming platform, cultivate local influencer talent, and deepen the integration of e-commerce with the agricultural industry [2] - The community aims to organize skill training sessions to empower local residents to participate in live-streaming, thereby enhancing the reach of quality local products [2]