Core Insights - The Nanchang Shenzhen Agricultural Products Center Wholesale Market, known as "Nanchang Haijixing," is the largest and most comprehensive modern agricultural product distribution hub in Jiangxi Province, handling over 15,000 tons of agricultural products daily and supplying 80% of Nanchang's agricultural needs while extending its reach to surrounding provinces like Fujian, Anhui, and Hunan [1][2] Group 1: Market Operations - The market has successfully implemented a market-driven operational mechanism inspired by Shenzhen's advanced experiences in agricultural product circulation, utilizing an "electronic traceability system" and "Deep Agricultural Payment System" for comprehensive digital management [1] - Nanchang Haijixing plays a crucial role in stabilizing prices and ensuring supply, especially during peak consumption seasons like the Spring Festival and Mid-Autumn Festival, by rapidly reallocating agricultural products from other regions [2] Group 2: Food Safety and Quality Control - A robust defense system for food safety has been established, including partnerships with internationally certified third-party testing agencies and strict daily sampling protocols, ensuring 100% coverage of product category testing upon entry [2][3] - The application of blockchain technology allows consumers to scan products for complete production and distribution information, promoting transparency in consumption [2] Group 3: Digital Marketing and Sales - The market has embraced live streaming as a marketing tool, achieving over 10,000 orders for fruit and vegetable products during a two-hour live session, showcasing the effectiveness of transparent product information [2][3] - The "Nanchang Haijixing" official Douyin account and the "Gan Zhi Hui Nong" brand matrix have significantly enhanced online sales, with a notable achievement of 2,777 orders in a single day, indicating the successful integration of wholesale markets with e-commerce [4] Group 4: Rural Revitalization and Economic Impact - The market's operations have contributed to rural revitalization by empowering industries, facilitating efficient circulation of high-quality agricultural products, and helping farmers increase their income [4] - In 2024, the market reported a 9.37% year-on-year increase in vegetable trading volume and a 17.12% increase in fruit trading volume, reflecting the positive impact of its innovative business models [4]