去年以来，肥乡区以"一品一播"电商品牌为载体，着力构建"区级电商公共服务中心引领、九镇直播基 地支撑、多元乡村与市场主体参与"的全域直播电商生态体系。通过打造一批特色农产品专业直播点 位，常态化开展溯源直播、场景化带货，全面打通"种植—直播—发货"全产业链条，推动小番茄成长为 带动群众增收的大产业，让特色农业搭上数字快车提质增效。 （来源：邯郸日报） 转自：邯郸日报 本报讯（记者王翔 通讯员李耀彩）春节假期，肥乡区肥乡镇前屯村李氏酵素种植园温室大棚内暖意融 融、生机盎然，红彤彤、黄澄澄的酵素西红柿挂满枝头，绘就新春里一道亮眼的丰收图景。肥乡区"一 品一播"工作专班联合区职教中心电商专业师生团队，将直播间搬进大棚，以"田间直播+年货好物"创新 模式，让本土酵素西红柿火爆春节电商市场。 只见主播们现场采摘、现场品鉴，细致讲解酵素西红柿生态种植工艺、特色产品优势，直观展示西红柿 沙瓤细腻、汁水饱满的原生态口感，唤起消费者对儿时味道的美好记忆。直播间内互动热烈、下单不 断，多平台同步直播联动，搭配"酵素西红柿+特色农产品"新春礼盒，让新鲜果蔬从大棚直达消费者手 中，为种植园及周边农户带来新春产销"开门红"。 春节不停 ...

转自：贵州日报 "开播三小时，线上销售破四万元！"1月26日，黔东南州天柱县凤城街道乐寨村的一场助农直播交出了一份亮 眼答卷。在9名"三农"网红主播与各村"农产品推介人"的合力推介下，累计吸引5万人次观看，收获点赞8万 次，最终以1421笔订单、总销售额42989.28元的成绩圆满落幕。 凤城街道北部社区党支部书记杨松清也感触颇深："亲身参与才真切感受到电商的能量。接下来我们计划在社 区组织技能培训，孵化自己的直播力量，让更多好产品走出去。" 此次直播的开门红，标志着凤城街道在数字助农道路上迈出了关键一步。下一步，天柱县凤城街道将以此为 契机，系统总结成功经验，致力于搭建常态化直播平台，培育本土主播梯队，推动电商与农业产业深度融 合，让"流量变现"的助农新模式持续为乡村振兴注入澎湃动能。 （蒋鸿琪 龙凤珍） 9名"三农"主播与各村农产品推介人获颁"助农大使"证书。 龙凤珍 摄 本次直播是天柱县凤城街道探索"直播+农业"新模式的首次集中尝试。活动前，街道与各村"两委"从辖区7个 行政村精心筛选出35款特色农产品，涵盖乐寨村羊肚菌、祥和村手工蕨根糍粑、雷寨村高山茶叶、钟鼓村古 法腊肉等"土味"珍品，并对其品质与包 ...

Core Insights - The Nanchang Shenzhen Agricultural Products Center Wholesale Market, known as "Nanchang Haijixing," is the largest and most comprehensive modern agricultural product distribution hub in Jiangxi Province, handling over 15,000 tons of agricultural products daily and supplying 80% of Nanchang's agricultural needs while extending its reach to surrounding provinces like Fujian, Anhui, and Hunan [1][2] Group 1: Market Operations - The market has successfully implemented a market-driven operational mechanism inspired by Shenzhen's advanced experiences in agricultural product circulation, utilizing an "electronic traceability system" and "Deep Agricultural Payment System" for comprehensive digital management [1] - Nanchang Haijixing plays a crucial role in stabilizing prices and ensuring supply, especially during peak consumption seasons like the Spring Festival and Mid-Autumn Festival, by rapidly reallocating agricultural products from other regions [2] Group 2: Food Safety and Quality Control - A robust defense system for food safety has been established, including partnerships with internationally certified third-party testing agencies and strict daily sampling protocols, ensuring 100% coverage of product category testing upon entry [2][3] - The application of blockchain technology allows consumers to scan products for complete production and distribution information, promoting transparency in consumption [2] Group 3: Digital Marketing and Sales - The market has embraced live streaming as a marketing tool, achieving over 10,000 orders for fruit and vegetable products during a two-hour live session, showcasing the effectiveness of transparent product information [2][3] - The "Nanchang Haijixing" official Douyin account and the "Gan Zhi Hui Nong" brand matrix have significantly enhanced online sales, with a notable achievement of 2,777 orders in a single day, indicating the successful integration of wholesale markets with e-commerce [4] Group 4: Rural Revitalization and Economic Impact - The market's operations have contributed to rural revitalization by empowering industries, facilitating efficient circulation of high-quality agricultural products, and helping farmers increase their income [4] - In 2024, the market reported a 9.37% year-on-year increase in vegetable trading volume and a 17.12% increase in fruit trading volume, reflecting the positive impact of its innovative business models [4]

Core Viewpoint - The rise of live streaming for local specialty products is becoming a new driving force for rural revitalization, reshaping the agricultural product distribution landscape and providing farmers with direct sales opportunities while enhancing consumer access to unique regional products [1][2]. Group 1: Industry Opportunities - Live streaming allows farmers to sell their products directly to consumers, reducing intermediaries and increasing income [1]. - Consumers benefit from a wider selection of specialty products from across the country, along with insights into local culture and traditions [1]. - The live streaming model is seen as a significant contributor to rural economic development, with many farmers achieving increased income through this new sales channel [1]. Group 2: Industry Challenges - Issues such as product misrepresentation and fake organic certifications are prevalent, undermining consumer trust and the industry's healthy development [2]. - The decentralized nature of small-scale farming complicates quality control, with some farmers lacking standardization and safety certifications [2]. - The current operational model driven by traffic can lead to false marketing, and there are shortcomings in the regulatory framework and product traceability systems [2]. Group 3: Future Directions - The industry must focus on upgrading the live streaming sector by enhancing product quality through standardized production and brand development [3]. - Emphasizing a development philosophy centered on quality and integrity is crucial for transitioning from mere traffic generation to value creation [3]. - Successful implementation of these strategies will require both hard institutional constraints and soft support through technological and operational innovations [3].