Core Viewpoint - The release of the "Beijing Network Live Streaming Sales Platform Service Contract (Demonstration Text) (Trial)" aims to fill regulatory gaps between live streaming platform operators and live room operators, clarify responsibilities, and promote standardized industry development [1][2]. Group 1: Key Features of the Contract - The contract encourages live room operators to operate with licenses [2]. - It mandates live room operators to disclose their operational information, actual sellers of goods, and AI application identifiers [2]. - The contract allows live room operators to apply for changes in the registered real-name information of their live account under certain conditions [2]. - It clarifies the ownership of intellectual property rights, stating that the rights to audio and video content produced during live streaming belong to the live room operators, while platform operators can use it for free [2]. - Consumer protection responsibilities are defined, ensuring that both the platform and live room operators are recognized as key participants in the transaction process, thereby maximizing consumer rights protection [2]. Group 2: Industry Impact and Expert Opinions - Legal experts view the contract as a significant innovation that addresses regulatory gaps and provides a framework for compliance in the live streaming industry [2]. - The contract defines the concept of "live streaming sales" and emphasizes the necessity of obtaining business licenses, which is seen as a major step towards resolving disputes arising from unclear responsibilities [2][3]. - The contract's provisions on account changes and intellectual property rights are seen as practical solutions to industry pain points, ensuring stability and balancing the rights of content creators and platforms [3]. - Representatives from platforms like Kuaishou acknowledge that the contract provides a clear and standardized framework for cooperation, addressing long-standing ambiguities and enhancing transparency and stability within the platform ecosystem [3].