【#董宇辉年销售额超210亿# "与辉同行"一年涨粉1123万】#与辉同行粉丝超3800万# 1月9日，与辉同行 直播2周年发布"原来你也在这里"主题视频。@封面新闻 查询天眼查APP显示，与辉同行（北京）科技 有限公司成立于2023年12月，法定代表人为董宇辉，注册资本1000万人民币。据第三方数据平台显示， 2025年全年，与辉同行账号涨粉1123万，截至发稿账号粉丝已超3800万。直播带货数据显示，2025年与 辉同行直播场数421场，场均带货销售额5000万元-7500万元，场均带货销量50万单-75万单，若取最低 值计算，与辉同行2025年全年直播带货销售额已超过210亿元，带货销量超2.1亿单。（注：直播数据不 包含橱窗及团购）据此前报道，2025年12月21日，新东方创始人俞敏洪在公开讲话中，再度谈及董宇辉 离职事件，他以"孩子"相称董宇辉，直言对当前结果 "比较满意"。2024年7月25日，作为人气主播的董 宇辉宣布从东方甄选离职。随后，俞敏洪发文称，东方甄选的全资子公司"与辉同行"，将正式从东方甄 选独立出去，由董宇辉个人持有其100%股权。（综合蓝鲸新闻） ...

来源：于见专栏 市场的目光，早已超越丽晶国际所代表的杭州网红经济表象，更聚焦于其背后的财富流向与产业逻辑。 数据是最直观的注脚：国内直播市场交易规模从2020年的1.285万亿元，一路飙升至2023年的3.5万亿 元。这组不断攀升的数字绝非单纯的纸面增长，更催生出无数"逆天改命"的暴富神话。 从高峰时一房难求的排队抢租，到如今大量房源空置待租；从月租金三四千元的高位，到如今下降至两 三千元；从曾聚集万千主播、灯火通明的"网红大楼"，到如今转型为员工宿舍、美甲店等生活化场所 ——杭州丽晶国际这栋曾因"一栋楼GDP堪比一个县"而闻名的地标，悄然折射出直播电商行业的深刻变 迁。 图源：贝壳小程序 市场的目光，早已超越丽晶国际所代表的杭州网红经济表象，更聚焦于其背后的财富流向与产业逻辑。 数据是最直观的注脚：国内直播市场交易规模从2020年的1.285万亿元，一路飙升至2023年的3.5万亿 元。这组不断攀升的数字绝非单纯的纸面增长，更催生出无数"逆天改命"的暴富神话。 图源：《2024年度中国直播电商市场数据报告》 从董宇辉"知识带货"的流量浪潮，到"大嘴妹"等素人主播凭借特色风格快速出圈。素人借直播打破阶层 壁垒 ...

更绝的是，向太、小杨哥这些头部主播，连辛选集团都从杭州撤了，扎堆往广州跑。这波操作直接 把"直播电商之都"的悬念拉满，难不成真的是杭州凉了，广州要上位了？ 先说说杭州的现状，那可是从云端跌下来的既视感。想当年，这里聚着32家头部直播平台，全国60%的 MCN机构，近5万名主播，直播相关企业超5000家，妥妥的行业天花板。 哈喽大家好，今天老张带大家聊聊直播电商的风向变得比短视频剧情还快！ 一边是杭州丽晶国际大厦的房租拦腰砍，从4000元跌到2000元以内，50多套房源空着没人租；另一边是 广州的直播间热火朝天，档口老板娘穿拖鞋支起手机就开播，厂二代对着机器喊着卖货都能爆单。 变局信号 2024年浙江直播电商交易额5.3256万亿元，占全国28.4%，2025年1-9月杭州就占了浙江83.4%的份额， 还有800个百万粉网红。 双城博弈 西湖边、咖啡馆里，随便一个人都精致到头发丝，不是在拍穿搭就是在聊带货数据，当网红在这儿就是 份明码标价的工作。可现在呢？ 投流成本占到商品售价的20%-30%，卖100多万货得花10多万买流量，刨去成本和退货根本赚不到钱。 消费者也烦了，不想蹲直播间等介绍，反感冗长的预售，流量 ...

每经编辑｜程鹏 近期，有关"杭州网红主播大撤退"的话题备受关注。对此，浙江日报报业集团旗下的潮新闻客户端和《杭州日报》近日接连发文回应，前者认为这是"主 观感知与客观现实间的罗生门"，其温差源自"高速成长城市的普遍阵痛"，后者则援引业内人士的话表示，杭州的网红净流入量目前仍呈增长状态。 据媒体报道，今年以来，被称为"网红经济第一城"的杭州，曾经分布全城的电商网红主播出现了批量离开现象，引发了有关杭州"网红经济"泡沫是否破裂 的热议。多家媒体以当地知名"网红大楼"——丽晶国际大厦为例称，这座巅峰时期汇聚了近两万名主播与从业者、"一栋楼的GDP堪比一个县"的楼宇，如 今却变得冷清，租金近乎腰斩，高空置率成为常态。 丽晶国际大厦 图片来源：红星新闻 "要理解这场讨论为何兴起，就得看清其本质——这并非客观事实层面的分歧，而是主观感知与客观现实之间的一场罗生门。"12月15日，潮新闻客户端刊 发《年轻人正在离开杭州吗？"杭漂"之变：谁走了，谁又来了》表示。当天，杭州市投资发展促进局官方微信公众号转载了该文。 文章称，部分楼宇租金回调、部分MCN机构迁移，被概括为网红大撤退。行业理性回调、收入波动与高强度工作，共同催生了 ...

Core Viewpoint - The State Administration for Market Regulation, along with other departments, has issued guidelines to enhance product and service quality on online trading platforms, particularly focusing on live e-commerce, to ensure healthy growth and maintain quality safety standards [1][3]. Group 1: Key Measures - The guidelines emphasize improving consumer satisfaction and safety, aiming to shift from quantity to quality in online transactions through various initiatives [1][3]. - A series of innovative measures are proposed, including supporting platforms to utilize data advantages for on-demand production and encouraging the establishment of Chief Quality Officer roles to focus on quality [2][9]. - The introduction of a "product digital passport" plan aims to enhance quality safety verification and create a full-chain traceability mechanism [2][9]. Group 2: Addressing Common Issues - The guidelines address prevalent issues such as counterfeit products and inconsistent service standards, aiming to ensure consumers can purchase genuine products online [5][6]. - It promotes the establishment of online service standards and improved after-sales services, particularly for vulnerable groups like the elderly [5][6]. - The guidelines also emphasize collaborative governance, involving regulatory bodies, platforms, industry associations, and consumer organizations to create a comprehensive oversight framework [5][6]. Group 3: Implementation and Future Steps - The market regulator plans to work with relevant departments to ensure effective implementation of these policies through regular supervision and promotion of best practices [8]. - The guidelines require platforms to enhance their entry review processes and utilize digital technologies for daily management, ensuring that dishonest practices are minimized [9]. - For live e-commerce, the guidelines advocate for a quality-first selection mechanism and training for hosts, along with the establishment of a "blacklist" system to promote high-quality content and products [9].

编辑｜文定 直播带货越来越火，从几年前的"小打小闹"，到现在动不动就"上亿成交"，直播已经成了商家无法绕开的卖货方式，可问题也跟着来了——货不对版、价 格虚标、数据注水……各种乱象隔三差五就上个热搜，消费者吐槽，商家也心累。 野蛮生长的"草台班子"模式，快玩不转了。 最近，整个行业都在等一个"大消息"——《直播电商监督管理办法》马上就要正式出台了。这不是小修小补，而是一次从根上开始的、全方位的监管升 级。 简单说，以后不管你是平台、商家、主播还是背后的MCN，都别想再"糊弄"了。新规把责任链条拉得又长又紧：从货品源头到上架审核，从主播口播到 售后服务，每个环节都明确了"谁该负责、该怎么管"。 这意味着，过去那种"出了事再甩锅"、在灰色地带疯狂试探的玩法，马上就要失效。行业正在进入一个"规则清晰、责任到人"的新阶段。 新规到底管什么？平台、商家、主播、MCN，一个都跑不掉 《直播电商监督管理办法》落地在即，这次监管的架势不同以往，不再只盯着直播间里主播说了什么，而是把管理链条拉长、责任压得更实——从你货品 怎么来的、平台怎么审的，到主播怎么讲的、机构怎么管的，每一个环节都明确了"谁来负责、负什么责"。 这意味过 ...

Core Viewpoint - The article discusses the decline of the live streaming industry in Hangzhou, highlighting the challenges faced by streamers and the overall market downturn, while some still believe in the potential of the industry in the city [4][6][7]. Group 1: Industry Overview - The live streaming industry in Hangzhou, once thriving with nearly 20,000 active streamers, is now experiencing a significant downturn, with rising vacancy rates in commercial properties and reduced rental prices [6][7]. - Major companies and influencers are leaving Hangzhou, contributing to a narrative of a mass exodus from the live streaming scene [7]. - The industry is facing challenges such as declining traffic, increased competition, and high return rates on products, leading to reduced incomes for streamers and pressure on e-commerce businesses [7][26]. Group 2: Personal Experiences - Streamers like Liu Hui and Cheng Xingtong share their experiences of initially thriving in the industry but later facing burnout and declining incomes, with some choosing to leave the profession altogether [11][17][24]. - The pressure to maintain high performance and the constant influx of new, lower-paid streamers have created a highly competitive environment, making it difficult for many to sustain their careers [14][26]. - Despite the challenges, some individuals still view Hangzhou as a city of opportunity, believing that the potential for high earnings and skill development remains [11][38]. Group 3: Market Dynamics - The article notes that the live streaming market is becoming increasingly saturated, with many new entrants willing to work for lower wages, which drives down overall compensation in the industry [14][32]. - E-commerce businesses are struggling with high inventory costs and low profit margins, exacerbated by new taxation policies that further strain their operations [26][27]. - The competitive landscape has shifted, with companies now seeking streamers who can deliver immediate results, leading to unrealistic expectations and job insecurity for many [29][30]. Group 4: Future Outlook - Despite the current downturn, there is a belief among some industry participants that Hangzhou will continue to be a key player in the live streaming sector, offering unique opportunities compared to other regions [38][39]. - The article suggests that while the environment is challenging, the potential for growth and development in the live streaming industry still exists, particularly for new entrants [38][40].

Core Insights - The meeting held on November 18 in Wuxi, Jiangsu, focused on implementing the "two responsibilities" for food safety, emphasizing local management and corporate accountability [1] Group 1: Implementation of Responsibilities - The State Administration for Market Regulation introduced a mechanism in September 2022 to address issues in food safety responsibility, transforming abstract responsibilities into specific tasks through a checklist and ledger management approach [2] - Over 3 million food enterprises in China have appointed food safety directors, with 1.155 million directors and 9.492 million safety personnel currently in place [2] Group 2: Risk Management and Oversight - In 2024, over 48 million instances of oversight work were conducted by local officials, identifying and resolving over 15 million issues, with a food safety inspection pass rate exceeding 98% [3] - Effective collaboration between oversight officials and food enterprises has been established to mitigate risks [3] Group 3: Innovative Practices and Training - Various regions shared successful practices, such as Jiangsu's leadership involvement and a 12% reduction in product complaint rates in a Beijing dairy company over three years [4] - Continuous large-scale training has been conducted, covering over 20 million enterprise personnel in 2025 alone, enhancing their ability to fulfill responsibilities [5] Group 4: Future Directions - The market regulation department aims to elevate food safety governance by establishing a comprehensive responsibility system involving local governments, industry management, regulatory departments, and enterprises [6] - New regulations will be introduced for emerging sectors like online food delivery and live streaming sales to clarify responsibilities and ensure effective oversight [6] - A digital platform for monitoring corporate responsibilities will be upgraded to provide comprehensive oversight capabilities [7]

Core Insights - Consumption is the "main engine" of economic growth and a "barometer" of people's well-being, with a series of policies implemented during the "14th Five-Year Plan" period to boost domestic demand and promote consumption [1][2] Group 1: Consumption Growth - The total retail sales of consumer goods in China is expected to exceed 50 trillion yuan this year, with an annual growth rate of 5.5% from 2020's 39.1 trillion yuan to a projected 48.3 trillion yuan in 2024 [2][17] - Consumption contributes approximately 60% to economic growth annually during the "14th Five-Year Plan" period [2][17] - The penetration rate of new energy vehicles has surpassed 50% in the first half of this year, with a projected growth of 5.4 times in ownership by 2024 compared to 2020 [2] Group 2: New Consumption Trends - New consumption scenarios and business models are emerging, with a focus on enhancing consumer experiences rather than just shopping efficiency [5][7] - The transformation of traditional shopping experiences into interactive and engaging environments is evident, as seen in the Haikou International Duty-Free City [7][9] - The service consumption expenditure is growing at an annual rate of 9.6%, outpacing that of goods consumption from 2020 to 2024 [2][21] Group 3: Market Dynamics - The Chinese market is characterized by a shift towards quality consumption, with an increasing focus on smart and green products through policies like "trade-in" programs [15][19] - The integration of digital technologies and new consumption formats, such as online shopping and live-streaming sales, is driving growth in the retail sector [21][19] - The overall consumption structure is optimizing, with service consumption now accounting for over 45% of total consumption expenditure, showing significant improvement compared to the end of the "13th Five-Year Plan" [21][19]

Core Viewpoint - The stock of Oriental Selection experienced significant volatility, initially surging nearly 24% before plummeting over 20%, attributed to rumors regarding the CEO of New Oriental Education Technology Group [11][13]. Market Overview - A-shares saw a decline in the afternoon session, with all three major indices turning negative by the close. The Shanghai Composite Index fell by 0.02% to 3727.29 points, while the Shenzhen Component and ChiNext Index dropped by 0.12% and 0.17%, respectively [2]. - The North Stock 50 Index, however, increased by 1.27%, with total trading volume across the Shanghai, Shenzhen, and North exchanges amounting to 26,413 billion yuan, a decrease of nearly 1,700 billion yuan from the previous day [2]. Sector Performance - Consumer stocks collectively rose, with notable gains in the liquor sector, including stocks like JiuGuiJiu and LiZiYuan hitting the daily limit [3][4]. - The automotive supply chain stocks also saw significant increases, with companies like NanFangJingGong and TuoPu Group reaching their daily limits [3]. - The AI industry chain continued its strong performance, with Industrial Fulian hitting the daily limit and surpassing a market capitalization of 970 billion yuan [3]. Oriental Selection Specifics - Oriental Selection's stock reached a peak of 53.7 HKD per share, marking a new high since February 2023, before closing down 20.89% at 34.32 HKD, resulting in a market capitalization of 35.9 billion HKD [11][13]. - The company is set to release its full-year results for the fiscal year ending May 31, 2025, on August 22. Recent earnings reports indicated a projected revenue of 150 million USD for Q4 of fiscal year 2025, reflecting a year-on-year decline of approximately 30% [16]. - Despite the challenges, the company is transitioning from a host-driven model to a product-driven approach, which may enhance its profitability moving forward [16].