Core Viewpoint - The live streamer Xinba announced his retirement from the live streaming industry due to serious health issues, transferring management of his company, Xin Xuan Group, to his wife, Chu Ruixue [1][10]. Group 1: Xinba's Health and Retirement - Xinba revealed that he has been suffering from bronchitis since the age of 24, leading to severe lung problems, and he has relied on medication and time management for recovery [1][5]. - In his farewell live stream, Xinba expressed his hope to improve his lung health over the next decade, indicating a significant decline in his ability to continue working [5]. Group 2: Company Transition and Management - Following Xinba's announcement, he stated that he would no longer participate in company operations to avoid stress, officially handing over responsibilities to his wife [10]. - Xin Xuan Group has been successful in the live streaming e-commerce sector, achieving an annual sales figure of 50 billion yuan in 2023, with a significant presence on the Kuaishou platform [6][10]. Group 3: Impact on the Industry - Despite Xinba's controversies and previous announcements of retirement, his company maintained a strong influence, with six of the top ten Kuaishou live streamers being from Xin Xuan [6]. - The company has shown operational capability to continue without Xinba, as his apprentice, Dandan, has taken on significant sales responsibilities, achieving over 1 billion followers and high sales figures in live streams [6][10]. Group 4: Business Strategy and Adjustments - In 2023, Xin Xuan Group relocated part of its team to Hangzhou but plans to move its core live streaming operations back to Guangzhou by 2025 to leverage local industry advantages [7].