Core Viewpoint - The well-known livestreamer Xinba has announced his withdrawal from the livestreaming industry due to health issues, amidst allegations related to the sale of potentially harmful sanitary napkins and ongoing investigations [2][3]. Group 1: Xinba's Withdrawal and Health Issues - Xinba, also known as Xin Youzhi, stated during a livestream on August 18 that he can no longer handle the pressures of livestreaming and officially announced his exit from the industry [3]. - A representative from Xin's company, Xin Xuan Group, confirmed that Xinba's health has deteriorated, with his lung function reaching its limits [3]. - The account with 100 million followers has been transferred as a company asset, with co-founder Chu Ruixue (Xinba's wife) appointed to take over the management of Xin Xuan Group [3]. Group 2: Product Quality Controversies - Xinba's brand, "Mian Mima," faced scrutiny earlier this year for high levels of thiourea found in its sanitary napkins [4]. - Multiple fans of Xinba reported being diagnosed with cancer after using the "Mian Mima" sanitary napkins [5]. - Throughout 2023, Xinba's team has been involved in several controversies regarding product quality, including issues with beef products and other food items promoted during livestreams [6]. Group 3: Background and Achievements - Xinba, born in 1990, is a prominent figure in the livestreaming e-commerce industry, having started his career on Kuaishou in 2016 and launching the sanitary napkin brand "Mian Mima" in 2017 [6]. - In 2019, he achieved a personal sales record of 2.1 billion yuan during the Double Eleven shopping festival, establishing himself as a leading figure in the livestreaming e-commerce sector [6]. - As of September 2024, Xinba's Kuaishou account has been permanently banned from livestreaming due to controversies, although the ban was lifted briefly in October 2024 [6].

Core Viewpoint - The well-known livestreamer Xinba has announced his retirement from the livestreaming industry due to health issues, amidst allegations related to the sale of potentially harmful sanitary napkins, leading to investigations and multiple charges against him [1][2]. Group 1: Xinba's Retirement and Health Issues - Xinba, who has 100 million followers, stated that he can no longer handle the pressures of livestreaming and officially announced his retirement [1]. - Xinba's health condition has reportedly deteriorated, with his lung function reaching its limit, prompting the transfer of his account as a company asset to his wife, Churui Xue, who will take over Xinxuan Group [1]. Group 2: Product Quality Controversies - Xinba's brand "Cotton Password" faced scrutiny after high levels of thiourea were detected in its sanitary napkins, raising health concerns [1]. - Several consumers reported being diagnosed with cancer after using the "Cotton Password" sanitary napkins, leading to increased public attention on product quality issues associated with Xinba's livestreamed products [1]. - In March 2023, Xinba's promotion of "Cangye Farmer Beef" was criticized for quality issues, with complaints about synthetic meat and unlisted food additives [2]. Group 3: Previous Controversies and Business Background - Xinba has faced multiple controversies in the past, including a 2020 incident where a product he promoted was found to primarily contain sugar water, resulting in a public apology and a compensation commitment of 61.98 million yuan [2]. - Xinba, born in 1990, began his livestreaming career in 2016 and founded the "Cotton Password" brand in 2017, achieving significant sales success during events like Double Eleven [2]. - As of September 2024, Xinba's personal livestreaming account on Kuaishou was permanently banned due to ongoing controversies, although the ban was lifted shortly after [2].

Group 1 - The core point of the news is that prominent live streamer Xinba has announced his retirement from the live streaming industry due to health issues, and his company, Xin Xuan Group, will be taken over by his wife, Chu Ruixue [1][5] - Xinba's main account on Kuaishou has deleted all past videos, leaving only a live stream replay from January 2024 and two music tracks, with the account currently having over 99.99 million followers and 340 million likes [1] - Xinba revealed that he has serious health problems, including bronchitis and reduced lung function, which have led him to stop live streaming for health management [1][6] Group 2 - The "Cotton Password" brand, a significant self-operated brand under Xin Xuan Group, has faced scrutiny due to reported hygiene safety issues, with over 1 million units sold to date [2][4] - Reports indicated that multiple batches of "Cotton Password" sanitary products contained high levels of thiourea, a substance classified as a potential carcinogen, raising health concerns among consumers [4] - Despite the controversy, the official flagship store for "Cotton Password" remains operational on Kuaishou, with claims of compliance with health standards and ongoing investigations by health authorities [4][5] Group 3 - Xinba's rise in the live streaming industry began in 2016, and he reached his peak in 2019 with a record single live stream sales of 2.1 billion during the Double Eleven shopping festival [5] - The industry has seen ongoing controversies surrounding Xinba, including a lawsuit related to misleading product claims that resulted in significant financial implications for his brand [6] - Previous announcements of retirement by Xinba have not been permanent, leaving uncertainty about the current status of his departure from the industry [6]

Core Viewpoint - The live streamer Xinba announced his retirement from the live streaming industry due to serious health issues, transferring management of his company, Xin Xuan Group, to his wife, Chu Ruixue [1][10]. Group 1: Xinba's Health and Retirement - Xinba revealed that he has been suffering from bronchitis since the age of 24, leading to severe lung problems, and he has relied on medication and time management for recovery [1][5]. - In his farewell live stream, Xinba expressed his hope to improve his lung health over the next decade, indicating a significant decline in his ability to continue working [5]. Group 2: Company Transition and Management - Following Xinba's announcement, he stated that he would no longer participate in company operations to avoid stress, officially handing over responsibilities to his wife [10]. - Xin Xuan Group has been successful in the live streaming e-commerce sector, achieving an annual sales figure of 50 billion yuan in 2023, with a significant presence on the Kuaishou platform [6][10]. Group 3: Impact on the Industry - Despite Xinba's controversies and previous announcements of retirement, his company maintained a strong influence, with six of the top ten Kuaishou live streamers being from Xin Xuan [6]. - The company has shown operational capability to continue without Xinba, as his apprentice, Dandan, has taken on significant sales responsibilities, achieving over 1 billion followers and high sales figures in live streams [6][10]. Group 4: Business Strategy and Adjustments - In 2023, Xin Xuan Group relocated part of its team to Hangzhou but plans to move its core live streaming operations back to Guangzhou by 2025 to leverage local industry advantages [7].

Core Viewpoint - Kuaishou streamer Xinba announced his retirement from the live streaming industry due to severe health issues, specifically lung problems, after years of intense work and public scrutiny [1][5][6]. Group 1: Xinba's Retirement Announcement - Xinba stated that he can no longer bear the responsibilities of live streaming and has transferred his account with 100 million followers to his company [1]. - His wife, Chu Ruixue, will take over the management of Xinxuan Group, and Xinba will no longer participate in company operations [1][6]. Group 2: Background and Achievements - Xinba, born in 1990, began his live streaming career in 2016 and became a leading figure in the e-commerce sector, achieving sales of 2.1 billion during the 2019 Double Eleven shopping festival [3][6]. - Xinxuan Group, founded by Xinba, has a unique business model focusing on supply chain management, influencer incubation, and digital commerce, generating an annual sales revenue of 50 billion in 2023 [6]. Group 3: Controversies and Challenges - Xinba's career has been marred by multiple controversies, including a civil lawsuit related to a product issue that demanded over 797 million in compensation [6]. - His account faced multiple bans due to violations of community standards, yet Xinxuan Group maintained significant influence on the Kuaishou platform, with six of the top ten live streamers in 2023 being Xinxuan influencers [6]. Group 4: Product Issues and Public Response - The brand "Mianmima," created by Xinba, faced serious allegations regarding product safety, with reports linking it to cancer cases, although the company has claimed that the products are safe [8][10][11]. - Despite the controversies, Xinba's influence remains strong, as evidenced by the performance of his trainees, particularly the streamer "Egg," who has also achieved significant sales figures [6].

Core Points - The departure of Xinba from the live streaming industry marks a significant event, as he was a leading figure in the sector, and his exit may indicate a decline in the era of super influencers [6][8] - The crisis surrounding the "Cotton Password" brand, which has faced consumer backlash due to health concerns related to high levels of thiourea in its products, further complicates the situation for Xinba and his company [3][6] - Xinba's exit raises questions about the future of XinXuan Group and whether his wife, Chushi Ruixue, can effectively lead the company moving forward [4][6] Company Summary - Xinba founded XinXuan Group in 2017 and quickly became a prominent figure in live streaming, achieving a sales record of 2.1 billion during the 2019 Double Eleven shopping festival [2][3] - The company is now facing uncertainty due to Xinba's departure, which leaves a leadership void and raises concerns about the future of its influencer network [4][6] - The ongoing issues with the "Cotton Password" brand have led to a loss of consumer trust, and if not addressed properly, the brand risks being eliminated from the market [6][8] Industry Summary - Xinba's exit signals a potential decline in the super influencer era within the live streaming e-commerce industry, which is already experiencing stricter regulations and increased competition [6][8] - The industry must shift towards greater transparency and product quality, moving away from reliance on mere traffic and exaggerated marketing tactics [8] - The situation serves as a warning for the entire live streaming e-commerce sector, emphasizing the need for brands to prioritize product quality and consumer health over sales volume [6][8]

Group 1 - The core point of the news is that the popular live streamer Xinba announced his withdrawal from the live streaming industry due to severe health issues, specifically lung problems diagnosed by doctors [1][3][4] - Xinba's health condition has deteriorated significantly, with his lung function age assessed at 95 years, and he has been diagnosed with emphysema and pulmonary bullae [3][4] - This is not the first time Xinba has expressed intentions to step back from live streaming; he previously mentioned feeling defeated by capital and traffic pressures in April 2021 [4] Group 2 - Xinba's career has been marred by controversies and penalties, including a civil public interest lawsuit in 2022 related to a product incident that demanded over 797.1 million yuan in compensation [5] - His brand "Mian Mima" has faced serious allegations, including the detection of harmful substances in its sanitary products, specifically a toxic substance called thiourea [6][9] - Reports indicate that multiple batches of "Mian Mima" products have been found to exceed safe levels of thiourea, with one product showing a concentration as high as 16,653.4679 μg/g [8][9]

Core Viewpoint - Kuaishou streamer Xinba announced his withdrawal from the live streaming industry due to controversies surrounding his brand "Mian Mima" sanitary napkins, which were found to contain high levels of the carcinogen thiourea [1][3]. Group 1: Company Background - Xinba, whose real name is Xin Youzhi, was born in 1990 and is a prominent online streamer and singer. He founded the sanitary napkin brand "Mian Mima" in 2017 and established Xin Xuan Group [3][4]. - The brand "Mian Mima" was marketed as a product personally developed by Xinba and has been sold through various channels since its inception [3]. Group 2: Product Controversies - "Mian Mima" sanitary napkins were reported to contain thiourea at levels as high as 16,653 μg/g, raising serious health concerns [3]. - Multiple users of "Mian Mima" sanitary napkins have reported serious health issues, including cancer diagnoses, which have intensified scrutiny on the product [2][3]. - Xinba's team has faced criticism for various product quality issues over the years, including allegations of misleading marketing and substandard products [3]. Group 3: Industry Impact - Xinba's sales reached 2.1 billion during the 2019 Double Eleven shopping festival, establishing him as a leading figure in the live e-commerce sector [4]. - Following the controversies, Xinba's personal live streaming account on Kuaishou was permanently banned, although it was later reinstated [4].

Core Viewpoint - The article discusses the resignation of Kuaishou streamer Xinba from the live streaming industry following controversies surrounding the quality of products sold under his brand, particularly the "Mian Mima" sanitary napkins, which were found to contain high levels of a carcinogenic substance, thiourea [1][2]. Group 1: Product Quality Issues - Xinba's brand "Mian Mima" sanitary napkins were reported to contain thiourea at levels as high as 16,653 μg/g, raising serious health concerns [1]. - Multiple users of "Mian Mima" sanitary napkins have reported serious health issues, including a case of thyroid cancer linked to the product [1]. - The brand has faced scrutiny for various product quality issues throughout the year, including complaints about "Cangye Farmer Beef" and "Haitian Seafood Package" [1][2]. Group 2: Background on Xinba - Xinba, whose real name is Xin Youzhi, is a 1990-born internet streamer and singer, co-founder of the Xin Xuan brand and founder of the "Mian Mima" brand [2]. - He began his live streaming career on Kuaishou in 2016 and launched the "Mian Mima" brand in September 2017, achieving significant sales success during events like Double Eleven [2]. - Xinba's personal account on Kuaishou was permanently banned due to controversies, but the ban was lifted in October 2024 [2].

Core Viewpoint - The article highlights the quality issues surrounding products promoted by influencer Xinba, particularly focusing on the "Cangye Farmer Beef Steak" and "Meixiang Moment Beef Steak," which have faced consumer complaints regarding their authenticity and quality [2][8][11]. Group 1: Product Quality Issues - Consumers have reported serious quality concerns with the beef steaks sold by Xinba, including claims that the products are not genuine beef but rather synthetic meat [4][8]. - Specific complaints include the presence of unidentifiable meat parts and a texture resembling that of processed meat, leading to dissatisfaction among buyers [3][4]. - The products have been found to contain undeclared food additives, raising food safety concerns [9][11]. Group 2: Sales and Market Impact - The sales figures for the controversial beef steaks are significant, with "Meixiang Moment Beef Steak" reportedly achieving sales of 5,000 to 6,000 units per link, and "Cangye Farmer Beef Steak" exceeding 20,000 units per link, resulting in sales exceeding tens of millions [11]. - Xinba's live-streaming sales performance has been notable, with reported sales of 5.969 billion yuan in a recent month, indicating a strong market presence despite the controversies [21][22]. Group 3: Regulatory and Legal Issues - The production companies behind the beef steaks have faced penalties for failing to properly label food additives, with fines amounting to 247,680 yuan [11][14]. - Xinba's team has been accused of misleading advertising, claiming the steaks are "original cut" and suitable for children, which has led to allegations of false promotion [16][17]. Group 4: Historical Context - This is not the first instance of Xinba facing product quality crises; previous controversies include the promotion of a product that was later revealed to be misleadingly marketed as a health supplement [24]. - The pattern of consumer complaints and regulatory scrutiny suggests ongoing challenges for Xinba in maintaining product integrity and consumer trust [5][24].