Core Insights - The event "Chengdu Internet Project Investment and Financing Conference" highlighted the role of live e-commerce in driving the development of the real economy [1] Group 1: Characteristics of Live E-commerce - Live e-commerce effectively connects users, platforms, and e-commerce [2] - The core elements of live e-commerce include the popularity and expertise of the host, social media interaction, and intelligent content distribution [2] - Trust is a prerequisite, content is fundamental, and direct communication is emphasized in live e-commerce [2] Group 2: Types of Live E-commerce Platforms - Live e-commerce platforms can be categorized into three main types: traditional e-commerce platforms, platforms focused on live streaming and short videos like Kuaishou and Douyin, and existing social content platforms such as WeChat and Weibo [2]