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时报观察丨直播电商将在规范中焕发新活力
Zheng Quan Shi Bao Wang· 2025-09-24 23:20
(原标题:时报观察丨直播电商将在规范中焕发新活力) 其次,《办法》细化了不履行法定义务的情形与处罚依据,既为消费者维权提供明确法律支撑,也为合 法经营企业营造公平竞争的市场环境,进而保护消费者权益、维护市场正常秩序,减少虚假宣传、假货 等乱象。 证券时报记者 曹晨 9月23日,市场监管总局在直播电商监管专题新闻发布会上透露:今年6月至7月向社会公开征求意见的 《直播电商监督管理办法》已进入法制审查,近期将正式出台;《直播电商平台服务管理基本要求》 《网络交易合规数据报送规范》两项国家标准也在加快起草。这标志着直播电商行业将告别粗放发展, 迈入规范化治理新阶段。 今年7月,中国社会科学院财经战略研究院课题组等发布的报告显示,2024年直播电商行业商品交易总 额(GMV)超4.5万亿元,占网络零售额近三分之一,贡献电子商务增量的80%,用户规模约6亿人。 然而,高速扩张背后,行业乱象如影随形,虚假宣传、假冒伪劣、售后缺位等问题屡屡引发社会热议。 据市场监管部门统计,2024年12315平台接收的直播带货投诉举报达40.2万件,同比增长19.3%。 促进行业规范、高质量发展,关键在于构建长效治理机制,上述《办法》的 ...
直播电商将在规范中焕发新活力
Zheng Quan Shi Bao· 2025-09-24 18:40
证券时报记者 曹晨 今年7月,中国社会科学院财经战略研究院课题组等发布的报告显示,2024年直播电商行业商品交易总额 (GMV)超4.5万亿元,占网络零售额近三分之一,贡献电子商务增量的80%,用户规模约6亿人。 最后,《办法》要求平台完善风控、资质审核制度,建立全链路追溯、跨平台黑名单等机制,推动直播电商监管 从事后追责转向事前预防,倒逼行业告别野蛮生长,提升整体透明度与信任度。未来,随着监管体系不断完善, 直播电商有望在规范中焕发新活力,为数字经济高质量发展注入新动能。 然而,高速扩张背后,行业乱象如影随形,虚假宣传、假冒伪劣、售后缺位等问题屡屡引发社会热议。据市场监 管部门统计,2024年12315平台接收的直播带货投诉举报达40.2万件,同比增长19.3%。 其次,《办法》细化了不履行法定义务的情形与处罚依据,既为消费者维权提供明确法律支撑,也为合法经营企 业营造公平竞争的市场环境,进而保护消费者权益、维护市场正常秩序,减少虚假宣传、假货等乱象。 9月23日,市场监管总局在直播电商监管专题新闻发布会上透露:今年6月至7月向社会公开征求意见的《直播电商 监督管理办法》已进入法制审查,近期将正式出台;《直 ...
时报观察 直播电商将在规范中焕发新活力
Zheng Quan Shi Bao· 2025-09-24 17:59
9月23日,市场监管总局在直播电商监管专题新闻发布会上透露:今年6月至7月向社会公开征求意见的 《直播电商监督管理办法》已进入法制审查,近期将正式出台;《直播电商平台服务管理基本要求》 《网络交易合规数据报送规范》两项国家标准也在加快起草。这标志着直播电商行业将告别粗放发展, 迈入规范化治理新阶段。 促进行业规范、高质量发展,关键在于构建长效治理机制,上述《办法》的即将出台意义重大。首先, 它明确了直播电商平台、直播间运营者、营销人员等各方主体责任,解决了以往责任划分模糊导致的推 诿问题;同时建立多部门协同监管格局与信用监管手段,让监管从分散走向系统,有效填补行业监管空 白。 其次,《办法》细化了不履行法定义务的情形与处罚依据,既为消费者维权提供明确法律支撑,也为合 法经营企业营造公平竞争的市场环境,进而保护消费者权益、维护市场正常秩序,减少虚假宣传、假货 等乱象。 最后,《办法》要求平台完善风控、资质审核制度,建立全链路追溯、跨平台黑名单等机制,推动直播 电商监管从事后追责转向事前预防,倒逼行业告别野蛮生长,提升整体透明度与信任度。未来,随着监 管体系不断完善,直播电商有望在规范中焕发新活力,为数字经济高质 ...
顶尖科技人才超50万城市:印度4个,中国3个,美国0个
吴晓波频道· 2025-09-16 00:21
Core Viewpoint - The article emphasizes that talent is the fundamental factor determining a city's future competitiveness, surpassing traditional industrial strength [2][7]. Group 1: Global Innovation Clusters - The "Shenzhen-Hong Kong-Guangzhou" cluster has surpassed the "Tokyo-Yokohama" cluster to become the world's leading innovation cluster [12][13]. - In 2024, the Shenzhen-Hong Kong-Guangzhou region is projected to have a total of 113,000 invention patents authorized, accounting for 12.1% of the national total, and 19,000 PCT international patent applications, making up 27.5% of the national total [13]. - Asia dominates the list of cities with over 500,000 tech talents, with India and China leading the way [8][12]. Group 2: Talent Concentration and Its Impact - Cities that gather over 100,000 talents transition from mere industrial clusters to ecosystems capable of innovation and system reconstruction [3][4]. - The article highlights that as talent clusters grow from 100,000 to 300,000 and then to 500,000, each leap significantly enhances the city's innovation ecosystem [6][29]. - The future competition among cities will hinge on who can attract and retain talent, as this will redefine the rules of the game [7][31]. Group 3: Talent Ecosystems in Different Industries - Talent clusters are not exclusive to the tech industry; they exist across various sectors, such as Hollywood for film and the e-commerce hub in Hangzhou [17][21]. - The Philippines has emerged as a leading destination for business process outsourcing (BPO) due to its large pool of English-speaking talent [22]. - Yiwu has transformed from a small commodity wholesale market into a global e-commerce talent cluster, showcasing the power of talent in reshaping traditional industries [23][24]. Group 4: Future City Competitiveness - Attracting talent is just the first step; retaining and activating talent to create a positive feedback loop is crucial for a city's future competitiveness [31][32]. - The article introduces a framework for evaluating a city's talent attractiveness and development ecosystem, highlighting cities like Suzhou and Jinan as emerging talent-friendly locations [32]. - The essence of talent clusters lies in their ability to foster innovation through density, structure, and effective connections among talents [39][41].
2025服贸会 | 锚定GDP超千亿目标,北京平谷国家服务业扩大开放综合示范区建设提速
Bei Jing Shang Bao· 2025-09-12 12:58
Core Viewpoint - The Pinggu District is actively promoting the construction of a national comprehensive demonstration zone for the expansion of the service industry, focusing on industrial development, business environment improvement, and policies to support enterprises [1][6]. Group 1: Industrial Development - The Pinggu District has outlined a ten-year strategic plan (2025-2035) aimed at achieving a GDP exceeding 100 billion yuan, with a focus on high-quality development and specific industrial sectors [4]. - The district is concentrating on three derived fields: food nutrition valley, live e-commerce, and "Pingju dual-use" industries, while identifying 15 industrial chains for support [4][5]. - Pinggu is enhancing its modern logistics industry, targeting a transport capacity of 40 million tons and supporting 35% of the city's livelihood material supply [4][5]. Group 2: Business Environment Improvement - Pinggu District is committed to creating a first-class business environment, which is seen as a key driver for productivity and competitiveness [6]. - The district has implemented a comprehensive plan to optimize the business environment, including monthly "service enterprise reception days" to address business needs [6][7]. - Sixteen policies have been developed to support enterprises, focusing on various sectors such as live e-commerce, foreign trade, and talent development [6][7]. Group 3: Economic Performance - In 2024, Pinggu achieved a GDP of 57.05 billion yuan, with fixed asset investment growth of 19.1% and agricultural output valued at 4.04 billion yuan [8]. - In the first half of 2025, the district's GDP grew by 11%, reaching 30.3 billion yuan, with fixed asset investment increasing by 26.4% [8].
威海市总工会举办2025年工会助力乡村振兴直播电商培训班
Sou Hu Cai Jing· 2025-09-10 11:41
(来源:威海工会在线微信公众号) 下一步,威海市总工会将持续深化工友创业工作,推动工会组织、职能、服务、资源向乡镇下沉,深化就业创业扶持举措,做实服务保障工作,促进工友创 业园又好又快发展,为乡村振兴贡献工会力量。 本次培训内容由浅入深,授课讲师结合多年直播电商实战经验和真实案例,详细讲解了AI制作电商、直播间三屏共振、人货场搭建、优秀主播的培养等知 识点,每一个教学环节都引导学员跳出"单纯卖货"的思维定式,并针对学员在直播带货实践中遇到的问题进行现场答疑,帮助大家掌握理论知识,学员们表 示收获满满。 为落实工会助力乡村振兴"十大行动",帮助威海市工友创业园培养一批说威海话、卖威海货的直播达人,进一步拓展产品和服务营销渠道,9月5日,威海市 总工会举办2025年工会助力乡村振兴直播电商培训班,全市各级工友创业园、涉农经济组织及企业70余人参加培训。 ...
《江苏省直播电商发展全景分析报告(2025)》
Sou Hu Cai Jing· 2025-08-27 03:53
Core Viewpoint - The live e-commerce industry in China is experiencing rapid growth, contributing positively to consumer potential, domestic circulation, employment, industrial transformation, rural revitalization, and high-quality consumption supply systems. A comprehensive analysis report covering 34 provinces, 130 cities, and various dimensions of the live e-commerce ecosystem is being launched by the Internet Economy Research Center [1]. Group 1: Industry Growth and Trends - The live e-commerce GMV in Jiangsu Province is expected to exceed 200 billion yuan by 2025, ranking among the top in the country, driven by the "live + industrial belt" model [10][41]. - Jiangsu's live e-commerce market is characterized by a "multi-point blooming and regional collaboration" approach, with major cities like Suzhou, Nantong, and Changshu leading in retail sales [11][41]. - The "live + industrial belt" model is the core development strategy, integrating local advantages to achieve digital transformation and brand upgrades [16][41]. Group 2: Key Industry Players and Performance - Jiangsu Province has a diverse composition of live e-commerce entities, including MCN institutions, live broadcasting bases, brand self-broadcast teams, and individual hosts, with over 32,000 hosts by the end of 2024 [15][41]. - The Nantong home textile industry has seen sales growth exceeding 60% through live e-commerce, while Changshu's clothing industry achieved a live transaction volume of 77.23 billion yuan in 2024, a year-on-year increase of 17.73% [14][41]. - The live e-commerce sales in the seafood industry in Qidong accounted for 50% of total sales, showcasing the effectiveness of the model [19][41]. Group 3: Technological Innovation and Support - AI and IoT technologies are deeply integrated into live e-commerce, enhancing production efficiency and product innovation, with examples like the AIGC technology in Changshu's clothing industry improving design efficiency by tenfold [18][41]. - Jiangsu's government has introduced various policies to support the high-quality development of cross-border e-commerce, aiming to establish over 30 characteristic industrial belts by 2025 [34][41]. Group 4: Challenges and Recommendations - The live e-commerce industry faces significant talent shortages, particularly in composite talents, with a projected gap of 1941.5 million talents by 2025 [24][41]. - There are operational difficulties and regional imbalances, with the southern regions like Suzhou and Wuxi leading in development while northern regions lag behind [28][41]. - Recommendations include strengthening talent cultivation, improving live base construction, enhancing supply chain adaptability, and establishing a robust regulatory framework [42][45].
杭州写字楼租客大变化
21世纪经济报道· 2025-08-21 15:43
Core Viewpoint - The office leasing market in Hangzhou has undergone significant changes in the first half of the year, with the TMT (Technology, Media, and Telecommunications) sector emerging as the dominant force, driven by rapid expansion in e-commerce, gaming, and hard technology industries [1][4][10]. Group 1: TMT Sector Dynamics - The TMT sector accounted for 19% of the office leasing market in Hangzhou, benefiting from a favorable e-commerce environment [6]. - E-commerce companies, particularly in live streaming, continue to expand their office space, with major players like Alibaba and NetEase leading the way in business segmentation and new ventures [1][11]. - The gaming industry in Hangzhou has seen an annual growth rate exceeding 20% over the past four years, contributing to increased office leasing demand [1][12]. Group 2: Hard Technology Growth - Hard technology enterprises in Hangzhou have entered a phase of scale development, with demand for office space spilling over into surrounding districts [2][14]. - The establishment of five major industrial ecosystems in Hangzhou, including smart IoT and biomedicine, is expected to further stimulate office leasing demand [1][13]. Group 3: Other Industry Contributions - The consumer goods manufacturing sector, driven by the new energy vehicle industry, accounted for 17% of the office leasing market, showing rapid expansion [6]. - The education and study abroad service sector demonstrated strong growth potential, contributing 16% to the market [6]. - Professional services and finance sectors followed, accounting for 11% and 10% respectively, indicating a stable demand landscape [6]. Group 4: Future Outlook - The year 2023 marks a turning point for Hangzhou, with GDP surpassing 2 trillion yuan and the upcoming Asian Games enhancing the city's overall capabilities [7]. - The TMT sector is expected to continue leading office leasing demand in 2024, with financial sector demand gradually decreasing [7]. - The ongoing development of the live streaming e-commerce ecosystem in Hangzhou reflects a long-term growth trend, with significant expansions in office space by leading companies [8][11].
“新三驾马车”来了,杭州写字楼里一场静悄悄的产业变革
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-21 12:33
Core Viewpoint - The office leasing market in Hangzhou has undergone significant changes in the first half of the year, with the TMT (Technology, Media, and Telecommunications) sector emerging as the dominant force, surpassing the previously leading financial sector [1][3]. Group 1: TMT Sector Dynamics - The TMT sector accounted for 19% of the office leasing market in Hangzhou, driven by the rapid expansion of e-commerce, gaming, and hard technology companies [3][4]. - Live e-commerce, platform internet, and gaming companies are identified as the "new three driving forces" in office leasing within the TMT sector [2][7]. - The gaming industry in Hangzhou has seen an annual growth rate exceeding 20% over the past four years, leading to increased office leasing demand from emerging mid-tier gaming companies [2][9]. Group 2: E-commerce Expansion - Hangzhou is recognized as the "first city of live e-commerce," with over 60% of the country's MCN (Multi-Channel Network) institutions and more than 5,000 live-related enterprises [7]. - Major live e-commerce companies are expanding their office spaces and establishing headquarters, indicating a long-term commitment to the market [5][7]. - The live e-commerce sector is experiencing a shift towards new business models, contributing to a robust office leasing demand [5][6]. Group 3: Financial Sector Trends - The financial sector, while still significant, has seen a decrease in its market share, accounting for 31% of new leasing demand in 2023, down from previous years [4][10]. - The financial industry's cooling trend contrasts with the resurgence of the TMT sector, which is expected to continue driving office leasing demand [3][4]. Group 4: Future Outlook - The ongoing development of five major industrial ecosystems in Hangzhou, including smart IoT, biomedicine, and high-end equipment, is anticipated to attract more hard technology companies and increase office leasing demand [11][12]. - Policies aimed at fostering innovation and industry upgrades are likely to shift leasing demand towards high-quality, intelligent office spaces [12].
新加坡直播电商市场潜力大
Jing Ji Ri Bao· 2025-08-15 22:16
Group 1 - The core viewpoint of the articles highlights the rapid growth of live e-commerce in Singapore, with projected sales reaching SGD 1.67 billion (approximately USD 1.3 billion) by 2025, accounting for 40% of the local social e-commerce market [1] - The shift in consumer habits, driven by the increasing use of social media, is a significant factor in the growth of live e-commerce, with social e-commerce expected to grow at a CAGR of 16% and reach USD 6.6 billion by 2030 [1] - Live e-commerce offers a more interactive and entertaining shopping experience compared to traditional e-commerce, with a conversion rate that is ten times higher than traditional cross-border e-commerce [1] Group 2 - Live e-commerce creates numerous opportunities for businesses, allowing them to showcase products, answer questions in real-time, and conduct promotional activities, which enhances consumer trust and shortens decision-making time [2] - DBS Bank has launched several initiatives to support small and medium-sized enterprises (SMEs) and family-run shops in seizing live e-commerce opportunities, including training workshops and live sales events in collaboration with TikTok [2] - A recent 60-hour live sales event on TikTok garnered nearly 15 million exposures, with approximately 87% of participating businesses being first-time live sellers, leading to sales growth and closer consumer connections [2] Group 3 - Generative artificial intelligence is significantly advancing the development of live e-commerce, with tools like real-time translation breaking language barriers and AI hosts enabling 24/7 streaming [3] - The application of generative AI is expected to enhance the popularity of live e-commerce, making it a crucial component of Singapore's e-commerce market by 2030, with live e-commerce projected to account for over one-third of the social e-commerce market [3] - Live e-commerce provides a low-cost, high-efficiency sales channel for SMEs and family-run shops, helping them stand out in a competitive market [3]